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I am a performance-driven digital marketer with 10+ years of experience managing paid acquisition campaigns across Google Ads, Meta Ads, Display, and Retargeting for global B2B and B2C brands in international environments. I plan, launch, and optimise full-funnel paid campaigns with a data-driven approach to targeting, creative testing, and ROI improvement. I excel at A/B testing, campaign attribution, KPI reporting, and cross-functional collaboration across EMEA markets, and I am comfortable owning outcomes independently in a remote, async-first environment.…I am a performance-driven digital marketer with 10+ years of experience managing paid acquisition campaigns across Google Ads, Meta Ads, Display, and Retargeting for global B2B and B2C brands in international environments. I plan, launch, and optimise full-funnel paid campaigns with a data-driven approach to targeting, creative testing, and ROI improvement. I excel at A/B testing, campaign attribution, KPI reporting, and cross-functional collaboration across EMEA markets, and I am comfortable owning outcomes independently in a remote, async-first environment.

Vincent Scherrer

PPC Manager, Digital Marketer, Marketing Strategist, +1

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I am a performance-driven digital marketer with 10+ years of experience managing paid acquisition campaigns across Google Ads, Meta Ads, Display, and Retargeting for global B2B and B2C brands in international environments. I plan, launch, and optimise full-funnel paid campaigns with a data-driven approach to targeting, creative testing, and ROI improvement. I excel at A/B testing, campaign attribution, KPI reporting, and cross-functional collaboration across EMEA markets, and I am comfortable owning outcomes independently in a remote, async-first environment.…I am a performance-driven digital marketer with 10+ years of experience managing paid acquisition campaigns across Google Ads, Meta Ads, Display, and Retargeting for global B2B and B2C brands in international environments. I plan, launch, and optimise full-funnel paid campaigns with a data-driven approach to targeting, creative testing, and ROI improvement. I excel at A/B testing, campaign attribution, KPI reporting, and cross-functional collaboration across EMEA markets, and I am comfortable owning outcomes independently in a remote, async-first environment.

Available to hire

I am a performance-driven digital marketer with 10+ years of experience managing paid acquisition campaigns across Google Ads, Meta Ads, Display, and Retargeting for global B2B and B2C brands in international environments.

I plan, launch, and optimise full-funnel paid campaigns with a data-driven approach to targeting, creative testing, and ROI improvement. I excel at A/B testing, campaign attribution, KPI reporting, and cross-functional collaboration across EMEA markets, and I am comfortable owning outcomes independently in a remote, async-first environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

German

Advanced

Work Experience

Digital / Omnichannel Project Manager at Vitra

January 1, 2021 - Present

Owned and executed paid social and paid search strategy across EMEA markets (Facebook Ads, Google Ads, Display, Retargeting), managing campaign budgets and optimising toward user acquisition and conversion KPIs. Planned and ran A/B tests on ad creatives and landing pages to improve click-through rates and conversion rates. Built performance reporting dashboards using GA4 and Salesforce, enabling data-driven decisions on targeting, bidding, and creative strategy. Launched myVitra, the current product registration platform — a full end-to-end digital delivery involving UX, CRM integration, and multi-channel campaign support. Coordinated campaign execution across 10+ markets, aligning creative teams, agencies, and regional stakeholders against shared acquisition targets. Led adoption of ClickUp for agile project tracking, improving team execution speed and campaign delivery visibility.

Digital / Trade Marketing Specialist at Fossil Group

January 1, 2017 - January 1, 2021

Planned and executed integrated digital campaigns including paid media (Facebook Ads, Google Ads) for key wholesale partners across EMEA markets. Managed a 5-person external agency team, overseeing campaign execution, creative alignment, timelines, and deliverables. Monitored campaign KPIs and used data insights to optimise audience targeting, creative, and bidding strategies. Adapted paid media strategies across multiple markets and audience segments based on performance data.

Planning & Operations Lead at HP

January 1, 2014 - January 1, 2017

Managed forecasting, budgeting, and campaign tracking for EMEA marketing operations. Developed reporting and tracking frameworks used by regional teams for execution and decision-making. Coordinated cross-functional alignment across multiple EMEA markets and business units.