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Hi, I’m Vince, a creative lead and marketer who loves turning brand stories into experiences that resonate across digital and real-world channels. With 16 years of experience, I bridge brand storytelling with emerging tech, leading teams of writers, designers, and producers from pitch to rollout. I’ve earned industry recognition for campaigns that blend Web3, AR, AI, and metaverse concepts with sustainability and social impact, driving measurable outcomes for clients. I’m driven by data-driven storytelling and omnichannel strategies that align brand messaging with business goals. I’ve revitalized branding for major brands, led ESG campaigns, and built scalable creative operations across global teams, delivering engaging audience journeys while unlocking new growth via insights and innovation.…Hi, I’m Vince, a creative lead and marketer who loves turning brand stories into experiences that resonate across digital and real-world channels. With 16 years of experience, I bridge brand storytelling with emerging tech, leading teams of writers, designers, and producers from pitch to rollout. I’ve earned industry recognition for campaigns that blend Web3, AR, AI, and metaverse concepts with sustainability and social impact, driving measurable outcomes for clients. I’m driven by data-driven storytelling and omnichannel strategies that align brand messaging with business goals. I’ve revitalized branding for major brands, led ESG campaigns, and built scalable creative operations across global teams, delivering engaging audience journeys while unlocking new growth via insights and innovation.

Al Vincent Tutay

Art Director, Creative Director, Designer, +2

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Hi, I’m Vince, a creative lead and marketer who loves turning brand stories into experiences that resonate across digital and real-world channels. With 16 years of experience, I bridge brand storytelling with emerging tech, leading teams of writers, designers, and producers from pitch to rollout. I’ve earned industry recognition for campaigns that blend Web3, AR, AI, and metaverse concepts with sustainability and social impact, driving measurable outcomes for clients. I’m driven by data-driven storytelling and omnichannel strategies that align brand messaging with business goals. I’ve revitalized branding for major brands, led ESG campaigns, and built scalable creative operations across global teams, delivering engaging audience journeys while unlocking new growth via insights and innovation.…Hi, I’m Vince, a creative lead and marketer who loves turning brand stories into experiences that resonate across digital and real-world channels. With 16 years of experience, I bridge brand storytelling with emerging tech, leading teams of writers, designers, and producers from pitch to rollout. I’ve earned industry recognition for campaigns that blend Web3, AR, AI, and metaverse concepts with sustainability and social impact, driving measurable outcomes for clients. I’m driven by data-driven storytelling and omnichannel strategies that align brand messaging with business goals. I’ve revitalized branding for major brands, led ESG campaigns, and built scalable creative operations across global teams, delivering engaging audience journeys while unlocking new growth via insights and innovation.

Available to hire

Hi, I’m Vince, a creative lead and marketer who loves turning brand stories into experiences that resonate across digital and real-world channels. With 16 years of experience, I bridge brand storytelling with emerging tech, leading teams of writers, designers, and producers from pitch to rollout. I’ve earned industry recognition for campaigns that blend Web3, AR, AI, and metaverse concepts with sustainability and social impact, driving measurable outcomes for clients.

I’m driven by data-driven storytelling and omnichannel strategies that align brand messaging with business goals. I’ve revitalized branding for major brands, led ESG campaigns, and built scalable creative operations across global teams, delivering engaging audience journeys while unlocking new growth via insights and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Creative (Art) at Antics Holdings

December 1, 2017 - Present

This role sits across brand strategy, integrated marketing, and creative production, working with a diverse mix of consumer, finance, and purpose-driven clients. At its core, it's about leading creative teams through campaigns that actually mean something, from the initial brief to the final asset going live. The work ranges from multi-channel digital campaigns and experimental tech activations in AR, AI, and Metaverse spaces, to sharp, research-backed messaging built around niche and high-net-worth audiences. There's a strong brand strategy thread running through everything too, helping brands like HomeTeamNS, Canon, and iHerb figure out how they show up and connect with people. A good chunk of the work also touches on ESG and purpose-led campaigns for global finance names like Eastspring, Fidelity and Schroders, covering everything from biodiversity to diversity and inclusion. Production is a big part of the role as well. Keeping shoots, web builds, 3D work, and content creation on track so the creative vision doesn't get lost between concept and delivery. A role that blends strategic thinking with hands-on creative leadership, the kind where no two days look the same. Core competencies: Creative Direction · Integrated Marketing · Brand Strategy · Social Media Marketing · Content Production · ESG Communications · AR/AI Campaigns · Data-Driven Strategy · Team Leadership

Art Director at Cre8lab (formerly SinceTrust Productions)

May 2, 2014 - November 30, 2017

A role with a strong operations and design leadership focus, it's still about making things look good, but more about building the conditions where good work can happen consistently and at scale. The biggest project was turning an in-house department into a fully independent agency. That meant starting from scratch on design processes, asset databases, and scalable infrastructure, the unglamorous stuff that most creative teams never think about until it breaks. Workflow fixes had a real impact day-to-day. New design workflows shaved months off ramp-up time and new 3D capabilities cut approval cycles by a fifth. Notion and Gantt charts became the connective tissue keeping creative, design, and production teams in sync across different locations, less chasing, more making. The digital transformation work opened up new territory too. Bringing digital solutions into what had always been print-led deliverables pushed team output to double what it was, and earned the agency its first industry awards along the way. A role for someone who gets that great creative work needs great systems behind it. Core competencies: Art Direction · Design Operations · Workflow Optimisation · Digital Transformation · Project Management · 3D Design · Notion · Cross-functional Coordination · Scalable Design Systems · Print & Digital Production

Junior Art Director at Contagious

September 1, 2011 - April 1, 2014

Lead creative for Giovanni Cosmetics, gaining 2.5k followers in 2 months and earning international awards. Managed regional brand activations across Singapore, Malaysia, Thailand, and the Philippines; exceeded signup targets by 25% and achieved approximately 17% overall budget savings.

Creative Designer at ADtitude

September 23, 2009 - September 19, 2011

A fast-paced graphic design and brand communications role built around high-volume campaign delivery and high-stakes pitches. The standout win was leading the design for the National Day Parade (NDP) 2011 Branding and Publicity tender, a competitive government pitch requiring sharp visual identity work and watertight creative direction under pressure. Much of the day-to-day was about speed without sacrificing quality, turning around monthly campaign assets across print and digital, keeping brand consistency intact while hitting tight deadlines across multiple accounts. A role that built real muscle in agile design workflows, stakeholder presentations, and delivering polished work when timelines don't move. Core competencies: Graphic Design · Visual Identity · Brand Communications · Campaign Design · Agile Workflows · Print & Digital Production