Vineeta

Marketing Acquisition at ALAN

Owned SEA (Google + Bing) with a €1.5M annual budget, driving 72% of paid acquisition in France. Achieved +26% YoY growth, +13% CTR uplift, and improved non-brand share from 31% to 45%. Led continuous A/B testing on ad copies, creatives, landing pages, and audiences. End-to-end creative ownership; tests lifted CTR and drove +16% conversions overall. Integrated AI tools into asset generation and daily workflows to scale production & efficiency. Built dashboards in Looker Studio and resolved tracking discrepancies in Funnel.

Traffic Manager at GREENLY

Multi-channel lead generation campaigns on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads. Launched ABM campaigns in collaboration with the Sales team. Utilized Google Analytics and Google Tag Manager for tracking, reporting, and attribution. Copywriting and creative direction for ad campaigns and creative briefs for the design team. Conducted continuous A/B testing on ad copy & creatives.

Digital Marketing Intern at BLA BLA CAR

Launched & optimized SEA, Display, YouTube and Social Media campaigns across multiple countries. Implemented A/B tests to optimize ad creatives & targeting parameters. Generated daily, weekly, and monthly reporting to track and optimize campaign performance. Conducted competitive analysis and benchmarking.

Marketing Assistant at GOGANG CREATIONS

Assisted with creation and execution of traditional & digital marketing campaigns. Coordinated with the design team to produce high-quality marketing content. Conducted thorough market research to guide strategic planning and campaign execution.

Digital Marketing Intern at BlaBlaCar

Launch and optimize campaigns across SEA, Display, YouTube and Social Media in multiple countries; Set up A/B tests for creatives and targeting parameters; Produce weekly and monthly reporting; Conduct competitive analyses and benchmarking.

Acquisition Marketing Manager at ALAN

Owned SEA (Google + Bing) with a €1.5M annual budget, driving 72% of paid acquisition in France. Achieved +26% YoY growth, +13% CTR uplift, and improved non-brand share from 31% to 45%. Led continuous A/B testing on ad copies, creatives, landing pages, and audiences. End-to-end creative ownership; tests lifted CTR and conversions by +16% overall. Integrated AI tools into asset generation and daily workflows to scale production and efficiency. Built dashboards in Looker Studio and resolved tracking discrepancies in the funnel.

Marketing Acquisition (CDI) at ALAN

Owned SEA (Google + Bing) with a €1.5M annual budget, driving 72% of paid acquisition in France. Achieved +26% YoY growth, +13% CTR uplift, and improved non-brand share from 31% to 45%. Led continuous A/B testing on ad copies, creatives, landing pages, and audiences. End-to-end creative ownership; tests lifted CTR and drove +16% conversions overall. Integrated AI tools into asset generation and daily workflows to scale production and efficiency. Built dashboards in Looker Studio and resolved tracking discrepancies in Funnel.

Digital Marketing Intern at BLABLA CAR

Launched & optimized SEA, Display, YouTube and Social campaigns across multiple countries. Implemented A/B tests to optimize ad creatives & targeting parameters. Generated daily, weekly, and monthly reporting to track and optimize campaign performance. Conducted competitive analysis and benchmarking.