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Work experience· 9 roles

Marketing Acquisition · ALANOct 2025 – Oct 2025 · 1 mo

Owned SEA (Google + Bing) with a €1.5M annual budget, driving 72% of paid acquisition in France. Achieved +26% YoY growth, +13% CTR uplift, and improved non-brand share from 31% to 45%. Led continuous A/B testing on ad copies, creatives, landing pages, and audiences. End-to-end creative ownership; tests lifted CTR and drove +16% conversions overall. Integrated AI tools into asset generation and daily workflows to scale production & efficiency. Built dashboards in Looker Studio and resolved tracking discrepancies in Funnel.

Marketing Acquisition (CDI) · ALANMar 2025 – Oct 2025 · 8 mos

Owned SEA (Google + Bing) with a €1.5M annual budget, driving 72% of paid acquisition in France. Achieved +26% YoY growth, +13% CTR uplift, and improved non-brand share from 31% to 45%. Led continuous A/B testing on ad copies, creatives, landing pages, and audiences. End-to-end creative ownership; tests lifted CTR and drove +16% conversions overall. Integrated AI tools into asset generation and daily workflows to scale production and efficiency. Built dashboards in Looker Studio and resolved tracking discrepancies in Funnel.

Acquisition Marketing Manager · ALANMar 2025 – Oct 2025 · 8 mos

Owned SEA (Google + Bing) with a €1.5M annual budget, driving 72% of paid acquisition in France. Achieved +26% YoY growth, +13% CTR uplift, and improved non-brand share from 31% to 45%. Led continuous A/B testing on ad copies, creatives, landing pages, and audiences. End-to-end creative ownership; tests lifted CTR and conversions by +16% overall. Integrated AI tools into asset generation and daily workflows to scale production and efficiency. Built dashboards in Looker Studio and resolved tracking discrepancies in the funnel.

Traffic Manager · GREENLYDec 2024 – Oct 2025 · 11 mos
Digital Marketing Intern · BLA BLA CARDec 2023 – Oct 2025 · 1 yr 11 mos
Digital Marketing Intern · BLABLA CARJul 2023 – Dec 2023 · 6 mos
Digital Marketing Intern · BlaBlaCarJul 2023 – Dec 2023 · 6 mos
Marketing Assistant · GOGANG CREATIONSAug 2021 – Oct 2025 · 4 yrs 3 mos

Education· 8

MSc in International Marketing and Brand Management (Grande École / Masters in Management) · NEOma Business School2022 – 2023
Bachelor of Commerce · University of Delhi2017 – 2020
MSc International Marketing and Brand Management Programme Grande Ecole / Master in Management · NEOMA Business School2021 – 2023
Bachelor of Commerce · University of Delhi2017 – 2020

Certifications and awards

Google Ads Certification2030 – 2025
Google Analytics2030 – 2025
Google Tag Manager2030 – 2025
HubSpot2030 – 2025

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