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Content Marketing and Integrated Marketing professional with 9+ years of experience across content strategy, brand marketing, product marketing, go-to-market execution, SEO/GEO, conversion optimization, and multi-channel campaign management. Experienced in building and scaling high-performing content programs across blogs, landing pages, social media, video-led campaigns, and conversion funnels for B2B, SaaS, e-commerce, and digital-first businesses. Strong background in audience research, storytelling, content performance analysis, editorial planning, and aligning content to acquisition, engagement, and revenue goals. Adept at working cross-functionally with founders, product, design, sales, and performance teams to create content that strengthens brand positioning while improving engagement and conversions.…Content Marketing and Integrated Marketing professional with 9+ years of experience across content strategy, brand marketing, product marketing, go-to-market execution, SEO/GEO, conversion optimization, and multi-channel campaign management. Experienced in building and scaling high-performing content programs across blogs, landing pages, social media, video-led campaigns, and conversion funnels for B2B, SaaS, e-commerce, and digital-first businesses. Strong background in audience research, storytelling, content performance analysis, editorial planning, and aligning content to acquisition, engagement, and revenue goals. Adept at working cross-functionally with founders, product, design, sales, and performance teams to create content that strengthens brand positioning while improving engagement and conversions.

VINOD CHINNANNAVAR

Content Producer, Content Strategist, Content Creator, +2

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Content Marketing and Integrated Marketing professional with 9+ years of experience across content strategy, brand marketing, product marketing, go-to-market execution, SEO/GEO, conversion optimization, and multi-channel campaign management. Experienced in building and scaling high-performing content programs across blogs, landing pages, social media, video-led campaigns, and conversion funnels for B2B, SaaS, e-commerce, and digital-first businesses. Strong background in audience research, storytelling, content performance analysis, editorial planning, and aligning content to acquisition, engagement, and revenue goals. Adept at working cross-functionally with founders, product, design, sales, and performance teams to create content that strengthens brand positioning while improving engagement and conversions.…Content Marketing and Integrated Marketing professional with 9+ years of experience across content strategy, brand marketing, product marketing, go-to-market execution, SEO/GEO, conversion optimization, and multi-channel campaign management. Experienced in building and scaling high-performing content programs across blogs, landing pages, social media, video-led campaigns, and conversion funnels for B2B, SaaS, e-commerce, and digital-first businesses. Strong background in audience research, storytelling, content performance analysis, editorial planning, and aligning content to acquisition, engagement, and revenue goals. Adept at working cross-functionally with founders, product, design, sales, and performance teams to create content that strengthens brand positioning while improving engagement and conversions.

Available to hire

Content Marketing and Integrated Marketing professional with 9+ years of experience across content strategy, brand marketing, product marketing, go-to-market execution, SEO/GEO, conversion optimization, and multi-channel campaign management. Experienced in building and scaling high-performing content programs across blogs, landing pages, social media, video-led campaigns, and conversion funnels for B2B, SaaS, e-commerce, and digital-first businesses. Strong background in audience research, storytelling, content performance analysis, editorial planning, and aligning content to acquisition, engagement, and revenue goals. Adept at working cross-functionally with founders, product, design, sales, and performance teams to create content that strengthens brand positioning while improving engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Intermediate

Kannada

Intermediate

Work Experience

Content Marketing Manager / Integrated Marketing at greytHR

January 1, 2023 - January 1, 2026

Owned content and integrated marketing across brand, product marketing, GTM, PR/earned media, field marketing, CRM/lifecycle, performance, CRO and demand generation for a B2B HR/payroll SaaS platform serving 20,000+ businesses. Reworked 60+ high-intent assets for modern search and AI-era discovery using SEO + AEO/GEO; doubled blog-to-demo conversion from 0.9% to 1.8%. Built automated CRO/personalization on the website and free-trial journey using heatmaps, acquisition source, lead scoring and retargeting behavior; increased traffic-to-lead conversion from 0.3% to 12.8% in two quarters. Designed content journeys across awareness to trial/demo; behavioral personalization generated 2,800+ leads and 170+ SALs in one quarter. Created executive thought leadership and earned-media programs (Moneycontrol, ET HRWorld) and supported international expansion narratives for Qatar, Saudi Arabia and UAE. Planned and promoted webinars averaging 1,500 registrants (NPS 78), including topics, messaging,

Marketing / Content at Educate Online

January 1, 2022 - January 1, 2023

Created international marketing content, conversion copy and campaign assets for a digital education business serving global audiences. Worked across editorial planning, landing-page messaging, campaign execution and performance-oriented content in a distributed remote environment.

Content / Growth Marketing at Dayspring Technologies

January 1, 2021 - January 1, 2022

Marketed multiple SaaS and e-commerce products (including tools serving Amazon and Shopify sellers). Created product messaging, websites, campaigns, content and conversion-oriented assets. Adapted across product categories and audiences using content strategy, copywriting, SEO, and funnel thinking to support paid/organic initiatives.

at Independent Ventures & Marketing Consulting

January 1, 2021 - Present

Built brands, campaign concepts, landing pages, social content, ad creative and go-to-market experiments for digital-first projects, working directly with founders and small teams. Created UGC/reel concepts, hooks, scripts, short-form content directions and channel-specific creative briefs for attention, retention and conversion. Used AI tools to accelerate research, ideation, content production, repurposing and performance iteration while maintaining human editorial control and brand consistency.

Marketing / Brand at GoSwift

January 1, 2020 - January 1, 2021

Helped build startup brand and communications from zero, including positioning, website/content direction, campaign concepts, social content and GTM support.

Operations & Machine Learning Data Associate at Amazon

January 1, 2017 - January 1, 2019

Worked in high-volume global operations and later in machine-learning/NLU data workflows, building quality discipline, structured content judgment and data-oriented decision making.

Copywriter, Brand & Creative Marketing at VeeAyeCee / Freelance

January 1, 2015 - January 1, 2020

Created brand copy, social content, campaign concepts, long-form content, scripts, websites and marketing collateral for 100+ freelance clients across varied categories. Built foundational skills in audience psychology, storytelling, editorial quality, visual communication and adapting voice across brands and channels.