Available to hire
SEO & AI-driven digital marketing and local SEO/GEO growth leader with 17+ years of experience across technical SEO, local search, and AI-powered search visibility improvements. Comfortable working independently and remotely across time zones, delivering results for clients in telecom, tech, e-commerce, and service-based businesses.
Currently leading AI/Geo growth at Otto AI by applying AI-powered SEO techniques (structured data, content architecture, AI crawler optimization) to improve both traditional rankings and AI-generated search visibility. Known for owning SEO strategy and execution with minimal oversight—ideal for freelance/contract engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Hindi
Fluent
Work Experience
AEO/GEO Growth Lead at Otto AI
January 1, 2026 - PresentBuilt GEO/AEO infrastructure for otto.in using AI crawler access systems, automated structured data injection across 13,000+ pages, and content architecture designed to be cited by ChatGPT, Perplexity, and Google AI mode. Configured LLM/robot crawler setups (including ClaudeBot, Perplexity Bot, GPT Bot) to improve AIA search discovery and citation rate.
Analyzed AI crawler traffic and citation behavior to identify content gaps and prioritize pages for structured data and content restructuring. Designed 8n-based automation pipelines for scalable JSON-LD injection, rank tracking, keyword cannibalization detection, and near real-time bot/crawler alerting.
Organic Growth Lead at Simplified
July 1, 2021 - December 1, 2025Led organic growth strategy for a SaaS platform over ~4.5 years, driving $10M+ in inorganic-driven ARR contribution and scaling organic clicks from near zero to 100,000+ through keyword research, content strategy, and technical SEO execution.
Partnered cross-functionally with product and marketing teams to align organic growth initiatives with company-wide revenue goals.
Digital Marketing Manager at Dar Al Zain LLC
March 1, 2018 - November 1, 2020Led SEO and digital marketing campaigns across tech, e-commerce, and service-based clients. Optimized multiple client websites for regional growth, improving organic traffic and search rankings.
Growth Manager, Carrier Business at Par Infinity Limited
April 1, 2016 - November 1, 2017Drove strategic growth initiatives and regional market expansion for a telecom carrier business.
Growth Manager, Carrier Business at Mana Innovations Pvt Ltd
January 1, 2016 - May 1, 2016SEO & Marketing Team Lead at Gve ntu re Technologies Pvt. Ltd.
April 1, 2013 - December 1, 2015SEO/SMM Manager at Adore Infotech Pvt. Ltd.
July 1, 2012 - April 1, 2013SEO Executive at Dukker Web Services LLC
September 1, 2011 - April 1, 2012SEO Specialist & Data Analysis at HND Technologies Pvt Ltd
July 1, 2008 - August 1, 2011Education
B.A., English Language & Literature at Delhi University
January 1, 2009 - January 1, 2011Qualifications
Google Analytics Individual Qualification
December 1, 2018 - July 9, 2026Google Ads Fundamentals
January 11, 2030 - July 9, 2026Google Meta Ads Fundamentals
January 11, 2030 - July 9, 2026Google Meta Ads Certified
January 11, 2030 - July 9, 2026Industry Experience
Telecommunications, Software & Internet, Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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