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I'm Virginia Cerrato, a Creative Art Director and Cofounder of Vacay House. I specialise in conceptualising visual identities, design systems, digital products and advertising campaigns, with a focus on user experience mapping, design, continuous optimisation and analysis across websites, apps, emails and landing pages. I value storytelling and collaboration, turning the ordinary into the extraordinary through design, textiles and packaging work, and leading teams with empathy and experimentation. I strive to create campaigns that resonate and have a real impact for clients and users alike.…I'm Virginia Cerrato, a Creative Art Director and Cofounder of Vacay House. I specialise in conceptualising visual identities, design systems, digital products and advertising campaigns, with a focus on user experience mapping, design, continuous optimisation and analysis across websites, apps, emails and landing pages. I value storytelling and collaboration, turning the ordinary into the extraordinary through design, textiles and packaging work, and leading teams with empathy and experimentation. I strive to create campaigns that resonate and have a real impact for clients and users alike.

Virginia Cerrato

Art Director, Creative Director, Designer, +2

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I'm Virginia Cerrato, a Creative Art Director and Cofounder of Vacay House. I specialise in conceptualising visual identities, design systems, digital products and advertising campaigns, with a focus on user experience mapping, design, continuous optimisation and analysis across websites, apps, emails and landing pages. I value storytelling and collaboration, turning the ordinary into the extraordinary through design, textiles and packaging work, and leading teams with empathy and experimentation. I strive to create campaigns that resonate and have a real impact for clients and users alike.…I'm Virginia Cerrato, a Creative Art Director and Cofounder of Vacay House. I specialise in conceptualising visual identities, design systems, digital products and advertising campaigns, with a focus on user experience mapping, design, continuous optimisation and analysis across websites, apps, emails and landing pages. I value storytelling and collaboration, turning the ordinary into the extraordinary through design, textiles and packaging work, and leading teams with empathy and experimentation. I strive to create campaigns that resonate and have a real impact for clients and users alike.

Available to hire

I’m Virginia Cerrato, a Creative Art Director and Cofounder of Vacay House. I specialise in conceptualising visual identities, design systems, digital products and advertising campaigns, with a focus on user experience mapping, design, continuous optimisation and analysis across websites, apps, emails and landing pages.
I value storytelling and collaboration, turning the ordinary into the extraordinary through design, textiles and packaging work, and leading teams with empathy and experimentation. I strive to create campaigns that resonate and have a real impact for clients and users alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Social Media Design

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Creative Art Director at VML The Cocktail

January 1, 2021 - Present

Conceptualisation and design of visual identities, design systems, digital products and advertising campaigns; definition and UX mapping; design, optimisation and analysis of digital products (websites, apps, emails, landing pages); behavioural design, leadership, team management, training and art direction. Notable clients included Loewe, Iberia, Repsol, Santander, Axa, Mahou, Shell, Amnesty International, ISDI.

Creative Art Director & Cofounder at Vacay House

January 1, 2024 - Present

As a creative director, I shape campaigns and products through storytelling, conceptualisation and ongoing refinement of campaigns, digital products and packaging/textiles. I turn the ordinary into the extraordinary, adapting to the needs and expectations of users and clients in a relaxed, collaborative environment with room for experimentation.

Graphic Designer & Photographer at Hannibal Laguna Déco

January 1, 2020 - December 31, 2021

Product photography for catalogs, web and social media. Design: posters, editorial, packaging, web and video editing. Social media management: photography, video, scheduling, copywriting and digital strategy.

Marketing Technician at Truco & Trufa Agency

January 1, 2019 - December 31, 2019

Catalog and visual identity design, social media and newsletter management.