Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Virginia Lobina, a Brand Marketing Manager and Digital Strategist based in Milan. I specialize in building brand narratives and data-driven campaigns across tech, culture, and creative industries, partnering with publishers, agencies, and brands to craft strategies from concept to delivery. With a background in philosophy and a master's focused on creative industries, I combine strategic thinking with hands-on execution across brand marketing, editorial planning, social media, events, and partnerships. I love turning complex briefs into clear, impactful operations and experiences.…I'm Virginia Lobina, a Brand Marketing Manager and Digital Strategist based in Milan. I specialize in building brand narratives and data-driven campaigns across tech, culture, and creative industries, partnering with publishers, agencies, and brands to craft strategies from concept to delivery. With a background in philosophy and a master's focused on creative industries, I combine strategic thinking with hands-on execution across brand marketing, editorial planning, social media, events, and partnerships. I love turning complex briefs into clear, impactful operations and experiences.

Virginia Lobina

Brand Strategist, Marketing Strategist, Content Strategist, +2





I'm Virginia Lobina, a Brand Marketing Manager and Digital Strategist based in Milan. I specialize in building brand narratives and data-driven campaigns across tech, culture, and creative industries, partnering with publishers, agencies, and brands to craft strategies from concept to delivery. With a background in philosophy and a master's focused on creative industries, I combine strategic thinking with hands-on execution across brand marketing, editorial planning, social media, events, and partnerships. I love turning complex briefs into clear, impactful operations and experiences.…I'm Virginia Lobina, a Brand Marketing Manager and Digital Strategist based in Milan. I specialize in building brand narratives and data-driven campaigns across tech, culture, and creative industries, partnering with publishers, agencies, and brands to craft strategies from concept to delivery. With a background in philosophy and a master's focused on creative industries, I combine strategic thinking with hands-on execution across brand marketing, editorial planning, social media, events, and partnerships. I love turning complex briefs into clear, impactful operations and experiences.

Available to hire

I’m Virginia Lobina, a Brand Marketing Manager and Digital Strategist based in Milan. I specialize in building brand narratives and data-driven campaigns across tech, culture, and creative industries, partnering with publishers, agencies, and brands to craft strategies from concept to delivery.

With a background in philosophy and a master’s focused on creative industries, I combine strategic thinking with hands-on execution across brand marketing, editorial planning, social media, events, and partnerships. I love turning complex briefs into clear, impactful operations and experiences.

Skills

Branding

Brand Identity

Social Media Design

Experience Level

Branding

Expert

Brand Identity

Expert

Social Media Design

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Brand Marketing Manager & Project Manager at Condé Nast Italia · Wired Italia [FREELANCE]

June 1, 2025 - Present

Management of all client-related projects, from concept to delivery. Supervision of brand marketing initiatives, strategic partnerships, and positioning in the tech and digital culture sector.

Project Manager at Condé Nast Italia · Wired Italia [FREELANCE]

June 1, 2022 - May 1, 2025

Project management of flagship magazines and events: Wired Next Fest (Milan, Rovereto, Florence), Wired Health, Wired Trends. Partner and sponsor management, support on strategic proposals.

Digital Strategist & Social Media Manager at BRW Filmland [FREELANCE]

January 1, 2023 - December 1, 2025

Editorial strategy and content plan for an advertising production house with an international roster of directors.

Digital Strategist & Social Media Manager at Milky Media Agency [FREELANCE]

January 1, 2022 - June 1, 2025

Editorial and social strategy for brands such as Espolòn Tequila, Cynar (Campari Group), and BOEM. Media agency coordination and event coverage.

Project & Content Manager at Perimetro Magazine [FREELANCE]

November 1, 2020 - December 1, 2022

Photography community magazine: photographer scouting, editorial management, social media strategy, community management. Clients: Triennale Milano, BAM, TEDxMilano, Campari.

Digital Marketing Consultant at OpenKnowledge

April 1, 2020 - October 1, 2020

Editorial planning, reporting, media planning, employee advocacy, CEO social leadership. Clients: Gucci, UBI Banca, Sanofi.

Business Analyst at OpenKnowledge

January 1, 2019 - April 1, 2020

Analysis and support for collaborative digital transformation projects for companies and stakeholders.

Brand Interaction Intern at OpenKnowledge

July 1, 2018 - January 1, 2019

Internship focused on brand interaction and digital communication. First operational approach to marketing and engagement strategies.

Customer Care Agent at Eataly

November 1, 2017 - January 1, 2018

Management of communications with Italian and international clients, database and complaint handling, logistical-operational coordination of orders.