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I am a strategic designer with over 13 years of experience in branding, visual identity, and digital experiences. I lead brand strategy, visual storytelling, and creative direction for campaigns that drive growth and customer engagement. I translate business goals into cohesive brand systems across digital and physical touchpoints, collaborating with cross-functional teams to deliver consistent branding and measurable results.…I am a strategic designer with over 13 years of experience in branding, visual identity, and digital experiences. I lead brand strategy, visual storytelling, and creative direction for campaigns that drive growth and customer engagement. I translate business goals into cohesive brand systems across digital and physical touchpoints, collaborating with cross-functional teams to deliver consistent branding and measurable results.

Virginia Paola Moncada Rodriguez

Brand Designer, Creative Director, Graphic Designer, +3

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I am a strategic designer with over 13 years of experience in branding, visual identity, and digital experiences. I lead brand strategy, visual storytelling, and creative direction for campaigns that drive growth and customer engagement. I translate business goals into cohesive brand systems across digital and physical touchpoints, collaborating with cross-functional teams to deliver consistent branding and measurable results.…I am a strategic designer with over 13 years of experience in branding, visual identity, and digital experiences. I lead brand strategy, visual storytelling, and creative direction for campaigns that drive growth and customer engagement. I translate business goals into cohesive brand systems across digital and physical touchpoints, collaborating with cross-functional teams to deliver consistent branding and measurable results.

Available to hire

I am a strategic designer with over 13 years of experience in branding, visual identity, and digital experiences. I lead brand strategy, visual storytelling, and creative direction for campaigns that drive growth and customer engagement.

I translate business goals into cohesive brand systems across digital and physical touchpoints, collaborating with cross-functional teams to deliver consistent branding and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Strategic Design Partner at Tintital

August 1, 2025 - Present

Develop and implement brand identity systems including visual guidelines, typography, and brand assets. Lead creative direction across global campaigns ensuring consistency in brand communication and visual design. Conduct market research and competitive analysis to support brand positioning and business growth. Design marketing materials and brand touchpoints for international campaigns and events. Adapt brand messaging and visuals for different markets to maximize engagement and relevance. Collaborate with stakeholders to align branding with business objectives and marketing strategy.

Strategic Design Partner at Tintental

August 1, 2025 - Present

Developed and implemented brand identity systems, visual guidelines, typography, and brand assets. Led creative direction across global campaigns ensuring brand consistency in communication and visuals. Conducted market research and competitive analysis to support brand positioning and business growth.

Senior Graphic Designer at SellCord

April 1, 2025 - Present

Lead branding and visual design for marketing campaigns, ensuring alignment with business goals and growth objectives. Collaborated with cross-functional teams to ensure consistent brand identity and effective storytelling across touchpoints. Executed creative direction for visual assets across digital platforms and eCommerce environments.

Senior Brand Designer at Law Smiths

December 1, 2023 - August 31, 2024

Led creative direction for campaigns and social media content to enhance brand presence. Designed websites and digital experiences aligned with brand and business goals. Created marketing campaigns and visuals to increase customer engagement. Ensured consistency across all brand touchpoints.

Digital Designer at Hoopla

May 1, 2022 - December 31, 2024

Led digital marketing campaigns including email marketing and social media strategies to drive engagement. Developed brand visuals for international campaigns and events. Created user-centered website designs using Webflow to improve usability and customer experience.

Graphic Designer at Puzzle

May 1, 2022 - December 31, 2024

Developed cohesive brand identities and visual systems to strengthen brand recognition. Designed social media content and digital marketing materials to support audience growth and engagement. Managed design projects aligning creative output with business and marketing goals.

Digital Marketing and Creative Design Specialist at Simplex Group

April 1, 2021 - May 1, 2022

Design and execute marketing campaigns including Google Ads, Facebook Ads, and email marketing. Develop brand identities and key visuals to support marketing strategies. Create social media content to increase audience engagement and brand visibility. Produce motion graphics and video content to enhance campaign performance. Design high-performing digital ads aligned with business objectives.

Digital Marketing and Creative Designer Specialist at Simplex Group

April 1, 2021 - May 31, 2022

Designed and executed marketing campaigns including Google Ads, Facebook Ads, and email marketing. Developed brand identities and key visuals to support marketing strategies. Created social media content to increase audience engagement and brand visibility. Produced motion graphics and video content to enhance campaign performance. Designed high-performing digital ads aligned with business objectives.

Senior Digital Designer at McCann Worldgroup

January 1, 2021 - December 31, 2021

Created social media content and visuals for marketing campaigns. Edited video content for campaigns and commercials ensuring high production quality.

3D Designer at Ogilvy

January 1, 2019 - February 28, 2021

Developed creative concepts for marketing campaigns and brand activations. Designed packaging and visual assets to enhance brand identity and customer appeal. Created experiential marketing visuals for events and brand experiences. Produced social media content aligned with campaign strategies.