Vishnu Solanki
I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK).
About
I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK). I focus exclusively on search and performance channels—Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC—managing cumulative advertising budgets of $80M+ and driving outcomes like ROAS growth, lower CPA, and stronger lead acquisition.
I love turning data into results, so I work end-to-end with GA4/GTM server-side tracking, conversion attribution, landing page CRO, and creative testing to improve conversion rates (often by ~35%). I’ve led cross-functional efforts across remote teams and consistently scaled accounts with strong performance in competitive ecommerce and consumer software categories.
- 9 years' experience
- Joined October 2024
Skills· 14
Languages
- EnglishAdvanced
- HindiAdvanced
Industry experience
- Software & Internet
- Education
- Professional Services
- Retail
- Financial Services
- Media & Entertainment
- Computers & Electronics
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Work experience· 9 roles
Lead performance strategy and hands-on campaign execution for international ecommerce and lead generation clients across Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC. Scaled multi-channel ad accounts delivering consistent 3.5x–4.5x ROAS in competitive international markets. Implemented GA4 and GTM server-side tracking setups to preserve accurate conversion attribution following iOS privacy changes. Conducted ongoing landing page CRO and creative split-testing, improving overall account conversion rates by ~35%. Operated autonomously in remote cross-functional international teams.
Lead performance strategy and hands-on campaign execution for international e-commerce and lead generation clients across Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC. Scaled multi-channel ad accounts delivering consistent 3.5x to 4.5x ROAS in competitive international markets. Implemented GA4 and GTM server-side tracking setups to maintain accurate conversion attribution after iOS privacy changes. Conducted ongoing landing page CRO and creative split-testing, improving account conversion rates by 35%.
Managed high-spend ad accounts (Google, Amazon, Bing) for international clients in education, software, and e-commerce domains; delivered up to 4.5x ROAS through strategic bidding, geo-targeting, and ad creative optimization; designed and executed multi-platform performance campaigns, driving conversion rate improvements by 35%.
Education
Certifications and awards· 9
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