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I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK). I focus exclusively on search and performance channels—Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC—managing cumulative advertising budgets of $80M+ and driving outcomes like ROAS growth, lower CPA, and stronger lead acquisition. I love turning data into results, so I work end-to-end with GA4/GTM server-side tracking, conversion attribution, landing page CRO, and creative testing to improve conversion rates (often by ~35%). I’ve led cross-functional efforts across remote teams and consistently scaled accounts with strong performance in competitive ecommerce and consumer software categories.…I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK). I focus exclusively on search and performance channels—Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC—managing cumulative advertising budgets of $80M+ and driving outcomes like ROAS growth, lower CPA, and stronger lead acquisition. I love turning data into results, so I work end-to-end with GA4/GTM server-side tracking, conversion attribution, landing page CRO, and creative testing to improve conversion rates (often by ~35%). I’ve led cross-functional efforts across remote teams and consistently scaled accounts with strong performance in competitive ecommerce and consumer software categories.

Vishnu Solanki

Digital Marketer, PPC Manager, SEO Expert, +6

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I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK). I focus exclusively on search and performance channels—Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC—managing cumulative advertising budgets of $80M+ and driving outcomes like ROAS growth, lower CPA, and stronger lead acquisition. I love turning data into results, so I work end-to-end with GA4/GTM server-side tracking, conversion attribution, landing page CRO, and creative testing to improve conversion rates (often by ~35%). I’ve led cross-functional efforts across remote teams and consistently scaled accounts with strong performance in competitive ecommerce and consumer software categories.…I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK). I focus exclusively on search and performance channels—Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC—managing cumulative advertising budgets of $80M+ and driving outcomes like ROAS growth, lower CPA, and stronger lead acquisition. I love turning data into results, so I work end-to-end with GA4/GTM server-side tracking, conversion attribution, landing page CRO, and creative testing to improve conversion rates (often by ~35%). I’ve led cross-functional efforts across remote teams and consistently scaled accounts with strong performance in competitive ecommerce and consumer software categories.

Available to hire

I’m Vishnu Solanki, a senior performance marketing specialist with 8+ years of hands-on experience building, scaling, and optimizing high-ROI paid media campaigns across global markets (APAC, US, and UK). I focus exclusively on search and performance channels—Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC—managing cumulative advertising budgets of $80M+ and driving outcomes like ROAS growth, lower CPA, and stronger lead acquisition.

I love turning data into results, so I work end-to-end with GA4/GTM server-side tracking, conversion attribution, landing page CRO, and creative testing to improve conversion rates (often by ~35%). I’ve led cross-functional efforts across remote teams and consistently scaled accounts with strong performance in competitive ecommerce and consumer software categories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Freelance Senior Performance Marketing Consultant (Paid Media & Growth) at Self-Employed

April 1, 2023 - Present

Lead performance strategy and hands-on campaign execution for international ecommerce and lead generation clients across Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC. Scaled multi-channel ad accounts delivering consistent 3.5x–4.5x ROAS in competitive international markets. Implemented GA4 and GTM server-side tracking setups to preserve accurate conversion attribution following iOS privacy changes. Conducted ongoing landing page CRO and creative split-testing, improving overall account conversion rates by ~35%. Operated autonomously in remote cross-functional international teams.

Freelance Senior Performance Marketing Consultant at Self-Employed

April 1, 2023 - Present

Lead performance strategy and hands-on campaign execution for international e-commerce and lead generation clients across Google Ads, Microsoft/Bing Ads, Meta Ads, and Amazon PPC. Scaled multi-channel ad accounts delivering consistent 3.5x to 4.5x ROAS in competitive international markets. Implemented GA4 and GTM server-side tracking setups to maintain accurate conversion attribution after iOS privacy changes. Conducted ongoing landing page CRO and creative split-testing, improving account conversion rates by 35%.

Freelance Digital Marketing Consultant at Self-Employed

April 1, 2023 - Present

Managed high-spend ad accounts (Google, Amazon, Bing) for international clients in education, software, and e-commerce domains; delivered up to 4.5x ROAS through strategic bidding, geo-targeting, and ad creative optimization; designed and executed multi-platform performance campaigns, driving conversion rate improvements by 35%.

Digital Marketing Strategist at Tweaking Technologies Pvt. Ltd.

March 1, 2023 - September 23, 2025

Oversaw $50K+ monthly ad budget across US/UK markets for digital software products; improved lead volume by 60% while reducing CPA by 28% over 12 months. Led cross-functional collaboration with product and sales teams to align campaigns with growth goals. Optimized keyword strategy and landing pages for increased CTR and lower bounce rates.

Digital Marketing Strategist (Paid Media Lead) at Tweaking Technologies Pvt. Ltd.

December 1, 2019 - March 31, 2023

Owned paid media strategy and optimization for consumer software markets in the US and UK with monthly budgets of $50,000+ USD. Optimized full-funnel acquisition campaigns via search and social, increasing qualified lead volume by 60% and reducing CPA by 28%. Built advanced retargeting and dynamic lookalike funnels across Meta and Google Display Network to target high-intent audiences. Partnered with remote design and web teams to build, test, and optimize high-converting landing page variants.

Digital Marketing Executive at GirnarSoft (CarDekho/BikeDekho etc.)

November 1, 2019 - September 23, 2025

Planned and executed launch campaigns for new verticals: InsuranceDekho, PriceDekho. Managed 80L monthly ad budget across Google platforms. Collaborated on funnel design and tracked KPI shifts post-campaigns.

Performance Marketing Executive at GirnarSoft (CarDekho / InsuranceDekho)

October 1, 2018 - November 30, 2019

Managed high-volume Google Ads campaigns for financial portals (InsuranceDekho & PriceDekho) with monthly budgets of INR 80 Lakhs (~$100,000+ USD/month). Scaled user acquisition and insurance lead generation across Google Search, Display, and Universal App Campaigns (UAC). Improved account Quality Scores and refined bidding structures, driving a 22% reduction in average CPC.

SEO Executive at Crazzle Plus InfoTech, Jaipur

September 1, 2018 - September 23, 2025

Handled SEO projects for Chekrs, Fliqi, GCEC; boosted organic traffic by +45% in 6 months. Led blog/content campaigns and implemented structured data for better SERP appearance.

Digital Marketing Associate at Crazzle Plus InfoTech

October 1, 2017 - September 30, 2018

Supported paid acquisition efforts by assisting with paid keyword research, audience segmentation, ad copy creation, and initial campaign structuring for search ads. Monitored daily campaign performance, analytics, and landing page metrics to support senior strategists.