I design products that change how people behave.
Not just interfaces but decisions, habits, and engagement.
Over the years, I’ve worked on everything from mobility apps to fintech platforms and digital collectibles, consistently focusing on one thing: how design influences human behaviour. That’s led to outcomes like increasing purchases by 300%, boosting engagement by 500%, and reducing operational complexity at scale.
I enjoy breaking down complex systems whether it’s financial workflows or collector ecosystems and turning them into experiences that feel intuitive, even inevitable.
Outside of digital products, I explore the same ideas through tabletop games, where every mechanic is essentially a design decision shaping human interaction.
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