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I’m a creative strategist and storyteller focused on hospitality spaces, travel destinations, and local culture. I lead social media strategy, content creation, and visual storytelling that reflect a place’s aesthetics and identity, partnering with creators to bring spaces to life online. I collaborate with creators and brands within the growing creator economy to craft cohesive narratives that resonate with people, promote tourism and culture, and support local businesses. My work sits at the intersection of culture, travel, and lifestyle, blending strategy, storytelling, and design to spark meaningful connections.…I’m a creative strategist and storyteller focused on hospitality spaces, travel destinations, and local culture. I lead social media strategy, content creation, and visual storytelling that reflect a place’s aesthetics and identity, partnering with creators to bring spaces to life online. I collaborate with creators and brands within the growing creator economy to craft cohesive narratives that resonate with people, promote tourism and culture, and support local businesses. My work sits at the intersection of culture, travel, and lifestyle, blending strategy, storytelling, and design to spark meaningful connections.

Vito Oliveira Rocha

Creative Director, Social Media Manager, Content Creator, +4

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I’m a creative strategist and storyteller focused on hospitality spaces, travel destinations, and local culture. I lead social media strategy, content creation, and visual storytelling that reflect a place’s aesthetics and identity, partnering with creators to bring spaces to life online. I collaborate with creators and brands within the growing creator economy to craft cohesive narratives that resonate with people, promote tourism and culture, and support local businesses. My work sits at the intersection of culture, travel, and lifestyle, blending strategy, storytelling, and design to spark meaningful connections.…I’m a creative strategist and storyteller focused on hospitality spaces, travel destinations, and local culture. I lead social media strategy, content creation, and visual storytelling that reflect a place’s aesthetics and identity, partnering with creators to bring spaces to life online. I collaborate with creators and brands within the growing creator economy to craft cohesive narratives that resonate with people, promote tourism and culture, and support local businesses. My work sits at the intersection of culture, travel, and lifestyle, blending strategy, storytelling, and design to spark meaningful connections.

Available to hire

I’m a creative strategist and storyteller focused on hospitality spaces, travel destinations, and local culture. I lead social media strategy, content creation, and visual storytelling that reflect a place’s aesthetics and identity, partnering with creators to bring spaces to life online.

I collaborate with creators and brands within the growing creator economy to craft cohesive narratives that resonate with people, promote tourism and culture, and support local businesses. My work sits at the intersection of culture, travel, and lifestyle, blending strategy, storytelling, and design to spark meaningful connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Founder & Creative Strategist at Visit Giovinazzo

April 5, 2024 - Present

eading the creation and management of Visit Giovinazzo, a platform promoting tourism, culture, and local businesses in the Italian coastal city. Oversee content strategy, storytelling, and community engagement to showcase the city’s attractions and events. Build partnerships with local stakeholders while designing campaigns that connect audiences and drive meaningful engagement.

Social Media Designer at Le Pink Collective

October 1, 2021 - Present

• Created and managed content across social media channels, shaping the brand’s visual identity and digital storytelling. • Developed and executed social media strategy, growing engagement and building an authentic online community around experience-led spaces. • Supported day-to-day operations, including guest bookings, customer service, and event logistics, ensuring seamless experiences for visitors. • Collaborated across teams to align creative content with operational workflows and brand experience. • Helped bridge creative vision and operational execution, making sure every touchpoint — digital or in-person — felt intentional and elevated.

Creator Relations & Growth Specialist at UCGBLOOM

November 15, 2025 - December 19, 2026

Manage creator onboarding, campaign communication, and growth strategy within the UGC Bloom platform. Guide creators through campaign processes, ensure content quality and compliance, and track performance metrics. Support creators in optimizing engagement and results while helping scale the platform’s network of talent.

Social Media Manager at Coco Trullo

May 1, 2024 - October 1, 2026

At Coco Trullo, I lead the brand’s social media presence by developing strategic content plans, managing daily digital activity, and creating visually engaging content that reflects the aesthetic and essence of the Coco Trullo experience. My role covers the full social media lifecycle — from strategy to execution — ensuring that every post, story, and campaign supports the brand’s identity and drives meaningful engagement. Key responsibilities: • Developing and executing the full social media strategy across platforms • Creating high-quality photo, video, and written content aligned with the brand style • Managing daily posting, scheduling, and community interaction • Monitoring growth, engagement, and analytics to guide improvements • Curating a cohesive and visually consistent feed