Available to hire
Creative director with 10+ years building brands and campaigns across Southeast Asia for regional and global names including Coca-Cola, Uber, Panasonic, Red Bull, Johnson’s Baby, and Smart Axiata. Led creative at Havas, Phibious, Hybrid, and independent agencies in Cambodia and the Philippines. Spent the last three years as CMO at GetKlean, owning brand, content, and the growth number.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Chief Marketing Officer (creative-led) at GetKlean Philippines
March 1, 2023 - PresentSet and owned creative direction across brand, content, and campaigns for three core service lines plus two new brand launches. Led brand strategy and creative for the launch of Gomama (2025), a premium sister brand, and Mintkicks (Feb 2026), an online sneaker-cleaning brand. Grew the customer base to 91,470 (+28.1% YoY) and bookings to 50,747 (+25.5% YoY); repeat-customer revenue up 30.2% YoY. Drove 18% YoY revenue growth in 2025 across the regional footprint through brand and campaign work.
Creative Director at Activations Advertising, Philippines
June 1, 2022 - March 1, 2023Led concept development and execution for B2B and B2C campaigns across retail and services. Managed cross-functional teams of designers, strategists, and copywriters; contributed pitch concepts.
Creative Director (Part-Time, Remote) at Purple Ant, Philippines
December 1, 2021 - May 1, 2022Led digital and social creative for ArmyNavy, Radico, and Panasonic Philippines. Built social strategy frameworks and content direction across accounts.
Creative Director (Part-time, Remote) at Fresh Prints, New York
July 1, 2021 - December 1, 2021Led brand identity and creative direction for a corporate rebrand. Directed seasonal campaign work across a distributed creative team.
Creative Director at Hybrid Advertising, Cambodia
March 1, 2018 - August 1, 2021Led brand and retail campaigns for telecom, retail, and FMCG clients. Directed integrated executions across digital, print, and on-ground activations; contributed to pitch wins. Led the agency’s rebrand, which drew new client business.
Regional Creative Director at Phibious
February 1, 2017 - February 1, 2018Led regional creative across Cambodia, Vietnam, and Myanmar for Coca-Cola, Minute Maid, and Uber. Part of the creative leadership during the agency’s Campaign Asia Gold year (see Awards).
Creative Director at Havas Riverorchid, Myanmar
May 1, 2016 - February 1, 2017Built and led a five-person creative team. Developed campaigns for Johnson’s Baby, Listerine, Modess, Sensodyne, Nivea, Wave Money, and Yoma Bank. Won the JTI/Camel pitch on key visual direction.
Education
B.A. (Hons) Graphic Design at University of Hertfordshire
January 11, 2030 - January 1, 2014Qualifications
Industry Experience
Consumer Goods, Software & Internet, Telecommunications, Media & Entertainment, Retail, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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