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Senior Product Designer with 8+ years of experience leading end-to-end product design for global eCommerce platforms. Experienced in UX strategy, user research, interaction design, and data-driven iteration to improve measurable business outcomes. Known for driving structured experimentation and shipping user-centered experiences in fast-paced environments. Proven record of increasing revenue metrics (+30% RPS) through consistent testing, thoughtful UX principles, and cross-functional collaboration.…Senior Product Designer with 8+ years of experience leading end-to-end product design for global eCommerce platforms. Experienced in UX strategy, user research, interaction design, and data-driven iteration to improve measurable business outcomes. Known for driving structured experimentation and shipping user-centered experiences in fast-paced environments. Proven record of increasing revenue metrics (+30% RPS) through consistent testing, thoughtful UX principles, and cross-functional collaboration.

Vivian Doan

Product Designer, UX Designer, AI Strategy Consultant, +1

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Senior Product Designer with 8+ years of experience leading end-to-end product design for global eCommerce platforms. Experienced in UX strategy, user research, interaction design, and data-driven iteration to improve measurable business outcomes. Known for driving structured experimentation and shipping user-centered experiences in fast-paced environments. Proven record of increasing revenue metrics (+30% RPS) through consistent testing, thoughtful UX principles, and cross-functional collaboration.…Senior Product Designer with 8+ years of experience leading end-to-end product design for global eCommerce platforms. Experienced in UX strategy, user research, interaction design, and data-driven iteration to improve measurable business outcomes. Known for driving structured experimentation and shipping user-centered experiences in fast-paced environments. Proven record of increasing revenue metrics (+30% RPS) through consistent testing, thoughtful UX principles, and cross-functional collaboration.

Available to hire

Senior Product Designer with 8+ years of experience leading end-to-end product design for global eCommerce platforms. Experienced in UX strategy, user research, interaction design, and data-driven iteration to improve measurable business outcomes.

Known for driving structured experimentation and shipping user-centered experiences in fast-paced environments. Proven record of increasing revenue metrics (+30% RPS) through consistent testing, thoughtful UX principles, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Expert | M either Intelligence (Remote) at Mercor Intelligence

May 1, 2026 - Present

Served as a subject matter expert in product design and UX to support AI labs training initiatives and improve frontier AI models. Evaluated the quality of AI-generated design outputs against established UX principles and best practices, delivering structured evaluations and qualitative feedback to help ongoing training and improvement of large language models.

Senior Product Designer at SENSE (Remote)

February 1, 2023 - August 1, 2025

Sole designer owner for Growth & Retention, Cart, Checkout, and Post-Purchase experiences across mobile and desktop. Owned UX strategy and execution for high-impact, revenue-generating initiatives by partnering with product managers, engineering, and leadership to align solutions with business metrics. Collaborated with up to six cross-functional teams simultaneously, presenting rationale to executives and iterating based on implementation feedback. Used user research and A/B testing insights to optimize user journeys; helped drive initiatives resulting in a combined +30% increase in RPS on total website sessions.

UX Designer at SENSE (Remote)

March 1, 2021 - January 31, 2023

Worked on UX design initiatives supporting growth and retention, cart/checkout, and post-purchase user journeys. Leveraged user research and A/B testing to inform data-driven design decisions and improve usability and conversion-related flows in collaboration with product, engineering, and leadership teams.

Experience Designer at DIFF (Toronto, ON)

July 1, 2017 - March 1, 2021

Designed and delivered Shopify-based ecommerce websites for clients across fashion, grocery, and retail industries. Managed 4–5 client projects concurrently and conducted usability testing, user flows, and information architecture development. Presented work to clients and iterated based on feedback, providing design consultancy including accessibility audits and heuristic evaluations.

UX Researcher at George Brown College (Toronto, ON)

March 1, 2017 - May 1, 2018

Collaborated with a Principal Investigator on UX research focused on online learning in designed educational contexts. Conducted literature reviews, stakeholder interviews, and focus groups, and co-authored a journal publication: “User centred e-Learning, opportunities and challenges: a literature review” in the Journal of Interactive Learning Research.