Vivian Doan

Served as a subject matter expert in product design and UX to support AI labs training initiatives and improve frontier AI models. Evaluated the quality of AI-generated design outputs against established UX principles and best practices, delivering structured evaluations and qualitative feedback to help ongoing training and improvement of large language models.

Sole designer owner for Growth & Retention, Cart, Checkout, and Post-Purchase experiences across mobile and desktop. Owned UX strategy and execution for high-impact, revenue-generating initiatives by partnering with product managers, engineering, and leadership to align solutions with business metrics. Collaborated with up to six cross-functional teams simultaneously, presenting rationale to executives and iterating based on implementation feedback. Used user research and A/B testing insights to optimize user journeys; helped drive initiatives resulting in a combined +30% increase in RPS on total website sessions.

Worked on UX design initiatives supporting growth and retention, cart/checkout, and post-purchase user journeys. Leveraged user research and A/B testing to inform data-driven design decisions and improve usability and conversion-related flows in collaboration with product, engineering, and leadership teams.