Available to hire
I’m Yuxuan Zhang, a marketing and content specialist focused on brand storytelling, video content, and multi-channel campaigns. I love turning creative ideas into engaging content for TikTok, Instagram, and beyond, and I’ve helped boost brand awareness and crowdfunding traffic through data-driven strategies.
Experience across Birmingham studios and a major provincial TV station in Henan has taught me to collaborate effectively with product, demand generation, and creative teams to deliver campaigns that resonate with international audiences. I’m pursuing an MA in Digital Media and Creative Industry at the University of Birmingham and bring a strong mix of creative and analytical skills to new opportunities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Fluent
Work Experience
Marketing Specialist at The Grumpus Studio
February 1, 2026 - PresentExecuted social media campaigns for video games & crowdfunding via TikTok & Rednote. Created content to boost brand awareness and drive crowdfunding page traffic. Assisted in media planning to target key audiences effectively. Tracked KPIs and reported insights to optimize marketing strategies.
Marketing & Content Specialist at ENKLE INK
January 1, 2026 - PresentCo-created product promotion video concepts for paid digital ads and social media campaigns with marketing and demand teams. Produced Instagram and TikTok social media content aligned with brand identity, drove targeted audience engagement.
Marketing Intern at EzyGreenPak
November 1, 2025 - PresentEngaged 200+ international attendees with 15+ demos, generated 80+ sales leads and 20+ potential buyers. Assisted in pricing negotiations, booked 10+ follow-up calls to boost lead conversion and brand awareness.
Video Production & Content Marketing Intern at Henan Radio and Television Station
July 1, 2023 - February 1, 2025Created 20+ multi-channel promo videos, lifting viewership by 30% and strengthening brand storytelling. Developed campaign storyboards/scripts; cross-functional collaboration for demand generation content.
Video Production & Content Marketing Intern at Henan Radio and Television Station
February 1, 2025 - September 1, 2025Created 20+ multi-channel promo videos, lifting viewership by 30% and strengthening brand storytelling. Developed campaign storyboards/scripts; cross-functional collaboration for demand generation content.
Brand Communication Research Team Leader at MIXUE Ice Cream & Tea
December 1, 2023 - PresentLed market research with 500+ first-hand data points; analysed trends and identified 8+ brand communication gaps. Produced a 20-page strategic report with actionable optimisation plans for offline/online promotion.
Vice Chairman at Zhengzhou University of Technology Student Union
September 1, 2023 - June 1, 2025Led marketing for 10+ campus events, partnered with 10+ clubs for joint promotion; improved team efficiency by 35%.
Education
MA, Digital Media and Creative Industry at University of Birmingham
September 1, 2025 - September 1, 2026BA, Broadcasting and Hosting Art at Zhengzhou University of Technology
September 1, 2021 - June 1, 2025MA at University of Birmingham
September 1, 2025 - September 1, 2026BA at Zhengzhou University of Technology
September 1, 2021 - June 1, 2025MA at University of Birmingham
September 1, 2025 - September 1, 2026BA at Zhengzhou University of Technology
September 1, 2021 - June 1, 2025Qualifications
Fundamentals of digital marketing of Google
January 1, 2026 - March 6, 2026Digital Marketing Certificate
January 1, 2025 - March 6, 2026Excellent Intern
January 1, 2023 - March 6, 20262nd Prize (Henan) ｜ 15th National College Student Advertising Art Design Competition
January 1, 2023 - March 6, 2026National Excellence Award ｜ 14th National College Student Advertising Art Design Competition
January 1, 2022 - March 6, 2026Henan Province Merit Student Award
January 11, 2030 - March 6, 2026National Encouragement Scholarship
January 11, 2030 - March 6, 2026Fundamentals of digital marketing of Google
January 1, 2026 - March 6, 2026Digital Marketing Certificate
January 1, 2025 - March 6, 2026Excellent Intern
January 1, 2023 - March 6, 20262nd Prize (Henan) 15th National College Student Advertising Art Design Competition
January 1, 2023 - March 6, 2026National Excellence Award 14th National College Student Advertising Art Design Competition
January 1, 2022 - March 6, 2026Fundamentals of Digital Marketing (Google)
January 1, 2026 - March 6, 2026Digital Marketing Certificate
January 1, 2025 - March 6, 2026Excellent Intern
January 1, 2023 - March 6, 20262nd Prize (Henan) – 15th National College Student Advertising Art Design Competition
January 1, 2023 - March 6, 2026National Excellence Award – 14th National College Student Advertising Art Design Competition
January 1, 2022 - March 6, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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