Vivian Yeonjoo Han

Conducted global market and consumer research to support sourcing and supply chain strategies for mid- to high-end apparel and beauty devices across North America and Asia. Analyzed brand positioning, merchandising requirements, and regional demand trends to inform production planning and factory selection, improving sourcing alignment by 7%. Used AI-driven data synthesis tools to structure international consumer and competitive research into actionable insights for faster stakeholder decision-making.

Developed brand positioning insights for a Canada-wide transportation and logistics company by evaluating customer perceptions of reliability and value across transportation, warehousing, and 3PL services. Applied AI-driven insight extraction to analyze engagement patterns and customer responses, helping drive a 10% increase in brand engagement. Supported product marketing strategy for warehousing and distribution by analyzing customer behavior, service differentiation, and competitive positioning across digital channels.

Analyzed customer feedback and sales datasets to identify trends that informed product placement aligned with benefit plan performance evaluation. Supported forecasting and demand planning by reviewing historical performance and projecting plan costs or utilization. Partnered with cross-functional teams to ensure data accuracy, timelines, and reporting expectations were met.