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I am a self-motivated and success-oriented Creative Professional with a dynamic skillset in design, illustration, and marketing. I position national brands in the marketplace by delivering insight-driven creative work for branding. With over 20 years of experience, I collaborate with high-volume brands to provide strategic direction across multiple execution forms, always focusing on precise project delivery and client satisfaction. I pride myself on listening to clients, translating needs into precise projects, and upskilling team members into top performers. I am reliable, meticulous, and adept at leading initiatives that engage business priorities and drive results.…I am a self-motivated and success-oriented Creative Professional with a dynamic skillset in design, illustration, and marketing. I position national brands in the marketplace by delivering insight-driven creative work for branding. With over 20 years of experience, I collaborate with high-volume brands to provide strategic direction across multiple execution forms, always focusing on precise project delivery and client satisfaction. I pride myself on listening to clients, translating needs into precise projects, and upskilling team members into top performers. I am reliable, meticulous, and adept at leading initiatives that engage business priorities and drive results.

Lawrence Reynolds

Concept Artist, Artist, Art Director, +6

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I am a self-motivated and success-oriented Creative Professional with a dynamic skillset in design, illustration, and marketing. I position national brands in the marketplace by delivering insight-driven creative work for branding. With over 20 years of experience, I collaborate with high-volume brands to provide strategic direction across multiple execution forms, always focusing on precise project delivery and client satisfaction. I pride myself on listening to clients, translating needs into precise projects, and upskilling team members into top performers. I am reliable, meticulous, and adept at leading initiatives that engage business priorities and drive results.…I am a self-motivated and success-oriented Creative Professional with a dynamic skillset in design, illustration, and marketing. I position national brands in the marketplace by delivering insight-driven creative work for branding. With over 20 years of experience, I collaborate with high-volume brands to provide strategic direction across multiple execution forms, always focusing on precise project delivery and client satisfaction. I pride myself on listening to clients, translating needs into precise projects, and upskilling team members into top performers. I am reliable, meticulous, and adept at leading initiatives that engage business priorities and drive results.

Available to hire

I am a self-motivated and success-oriented Creative Professional with a dynamic skillset in design, illustration, and marketing. I position national brands in the marketplace by delivering insight-driven creative work for branding. With over 20 years of experience, I collaborate with high-volume brands to provide strategic direction across multiple execution forms, always focusing on precise project delivery and client satisfaction.

I pride myself on listening to clients, translating needs into precise projects, and upskilling team members into top performers. I am reliable, meticulous, and adept at leading initiatives that engage business priorities and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Creative and Design Manager at GameStop

September 13, 2021 - July 7, 2022

Spearheaded the design and development of statues and replicas for the GameStop Modern Icons brand. Responsibilities included concept art & design, developing creative, presenting work for licensor approvals, interfacing and directing external vendors, including overseas factory representatives. Experience on multiple brands including: Dungeons & Dragons, Transformers, Zelda, Ratchet & Clank, G.I. Joe, Star Wars, Ghost of Tsushima, Animal Crossing and more. Key Accomplishments: Secured new SKUs for the company by designing and selling in an internationally distributed line of collectible statues; Established a standard of excellence for the private label collectibles business; Fostered and strengthened relationships with external vendors.

Art Director and Illustrator at VIVIDFURY STUDIOS

August 1, 2010 - Present

Freelance art director and illustrator administering art direction and conceptual development for multiple retail and entertainment properties. Created illustrations for entertainment and pop culture brands (i.e., DC Comics, Marvel, Lucasfilm, TOPPS, Upper Deck, Rittenhouse Archives). Key Accomplishments included designing a licensed Marvel fine art print (limited to 100 units worldwide), which sold at $1400 each.

Senior Concept Artist / Designer at Chronicle Collectibles

July 31, 2019 - September 8, 2025

Spearheaded conceptual development, art direction, design and illustration for collectible goods, packaging, and digital marketing materials. Created social media ads to promote product launches and special events. Clients included Gamestop, Warner Bros, CBS, Amblin Entertainment, Gearbox Software, The Jim Henson Company, and Bethesda. Key Accomplishments: Secured new SKUs for the company by designing and selling in an internationally distributed line of collectible statues.

Associate Creative Director at TracyLocke

August 31, 2010 - September 8, 2025

Oversaw and facilitated all creative development initiatives, inclusive of print, POS and packaging and broadcast graphics for Pepsi retail branding within the Central Business Unit. Developed concepts and provided art direction for Pepsi Field marketing for retail and sports properties across seven business units country-wide. Key Accomplishments: Guided a design team tasked with a retail beverage promotion and energized the brand’s core fanbase, resulting in a 40% increase over the trial period.

Senior Art Director at BranchOut

July 30, 2003 - September 7, 2025

Assisted with exceeding marketing objectives (targeting the urban consumer) for various national and international brands by facilitating conceptual development and art direction. Clients included Footaction, USA (Nike, Reebok, Adidas, Timberland), Proline International (men/women’s hair care), and Quaker State.