Lawrence Reynolds

Spearheaded the design and development of statues and replicas for the GameStop Modern Icons brand. Responsibilities included concept art & design, developing creative, presenting work for licensor approvals, interfacing and directing external vendors, including overseas factory representatives. Experience on multiple brands including: Dungeons & Dragons, Transformers, Zelda, Ratchet & Clank, G.I. Joe, Star Wars, Ghost of Tsushima, Animal Crossing and more. Key Accomplishments: Secured new SKUs for the company by designing and selling in an internationally distributed line of collectible statues; Established a standard of excellence for the private label collectibles business; Fostered and strengthened relationships with external vendors.

Spearheaded conceptual development, art direction, design and illustration for collectible goods, packaging, and digital marketing materials. Created social media ads to promote product launches and special events. Clients included Gamestop, Warner Bros, CBS, Amblin Entertainment, Gearbox Software, The Jim Henson Company, and Bethesda. Key Accomplishments: Secured new SKUs for the company by designing and selling in an internationally distributed line of collectible statues.

Oversaw and facilitated all creative development initiatives, inclusive of print, POS and packaging and broadcast graphics for Pepsi retail branding within the Central Business Unit. Developed concepts and provided art direction for Pepsi Field marketing for retail and sports properties across seven business units country-wide. Key Accomplishments: Guided a design team tasked with a retail beverage promotion and energized the brand’s core fanbase, resulting in a 40% increase over the trial period.