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Brand designer and creative director with 6 years of experience building visual identities, social media systems, and design-led content for brands across fashion, healthcare, jewellery, and lifestyle. Founded and runs SVTCH Creatives, an independent design studio delivering brand strategy and visual execution for direct and agency clients. Equally comfortable owning the full creative brief and executing within an established system. Experienced in remote and cross-cultural collaboration.…Brand designer and creative director with 6 years of experience building visual identities, social media systems, and design-led content for brands across fashion, healthcare, jewellery, and lifestyle. Founded and runs SVTCH Creatives, an independent design studio delivering brand strategy and visual execution for direct and agency clients. Equally comfortable owning the full creative brief and executing within an established system. Experienced in remote and cross-cultural collaboration.

VijayKumar Pillai

Creative Director, Brand Designer, Designer, +2

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Brand designer and creative director with 6 years of experience building visual identities, social media systems, and design-led content for brands across fashion, healthcare, jewellery, and lifestyle. Founded and runs SVTCH Creatives, an independent design studio delivering brand strategy and visual execution for direct and agency clients. Equally comfortable owning the full creative brief and executing within an established system. Experienced in remote and cross-cultural collaboration.…Brand designer and creative director with 6 years of experience building visual identities, social media systems, and design-led content for brands across fashion, healthcare, jewellery, and lifestyle. Founded and runs SVTCH Creatives, an independent design studio delivering brand strategy and visual execution for direct and agency clients. Equally comfortable owning the full creative brief and executing within an established system. Experienced in remote and cross-cultural collaboration.

Available to hire

Brand designer and creative director with 6 years of experience building visual identities, social media systems, and design-led content for brands across fashion, healthcare, jewellery, and lifestyle. Founded and runs SVTCH Creatives, an independent design studio delivering brand strategy and visual execution for direct and agency clients. Equally comfortable owning the full creative brief and executing within an established system. Experienced in remote and cross-cultural collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Tamil

Intermediate

Work Experience

Founder & Creative Director at SVTCH Creatives

January 1, 2022 - Present

Founded and run an independent design studio delivering brand strategy and end-to-end visual execution for clients across brand identity, social media systems, and digital marketing. Built reusable visual systems and brand guidelines to maintain consistency across platforms; managed client communications, creative direction, and quality control.

Co-Founder & Designer at Illuminyte

January 1, 2024 - January 1, 2025

Co-founded a collaborative creative venture handling branding, digital design, and multimedia content for multiple brands. Led visual identity, social media assets, and campaigns; translated client briefs into cohesive design systems; managed deliverables across concurrent brand accounts.

Freelance Graphic Designer at Mumbai / Remote

January 1, 2019 - January 1, 2022

Delivered brand identity and social media design for clients across fashion, healthcare, and lifestyle industries. Produced Instagram content, carousels, promotional campaigns, and marketing assets aligned with individual brand strategies.

Co-Founder & Designer at Illumyte

January 1, 2021 - Present

Co-founded a collaborative creative venture handling brand identity, visual language, and multi-media content for multiple brands. Led brand storytelling, design systems, and cross-platform visuals; translated client briefs into cohesive design solutions.

Freelance Graphic Designer at Self-Employed

January 1, 2019 - Present

Developed visual systems and brand guidelines, maintaining consistency across platforms and delivering cohesive brand presence for clients in fashion, health care, and lifestyle sectors.

Brand Designer at Bangs & Crackles

January 1, 2020 - January 1, 2022

Developed signature brand artwork across merchandise, digital promotions, and brand touchpoints. Established a distinctive visual language that provided a consistent, recognizable identity across formats.

Designer at Shemon Jewellery

January 1, 2019 - January 1, 2022

Designed social media creatives, grid layouts, and festive campaigns to boost brand presence and engagement.