I have over 6 years of experience supporting PR-aligned activations, campaign logistics, and client-facing brand initiatives.

About

I have over 6 years of experience supporting PR-aligned activations, campaign logistics, and client-facing brand initiatives. My background spans luxury, lifestyle, and beauty sectors where I have contributed as a brand ambassador and event support specialist. I excel at building engaging brand experiences through in-person events, influencer coordination, and campaign reporting.

In addition to my event coordination skills, I bring strong organizational abilities from my work in victim support and community counseling roles, where discretion and trauma-informed communication were critical. I am technically adept with Microsoft Office, Google Suite, CRM tools, and various event tracking systems. I’m passionate about maintaining high standards of professionalism and delivering excellent service aligned with brand values.

  • 3 years' experience
  • Joined August 2025

Industry experience

  • Retail
  • Consumer Goods
  • Non-Profit Organization
  • Professional Services
  • Education

Work experience· 4 roles

Victim Witness Services Worker · Ministry of the Attorney GeneralAug 2024 – Aug 2025 · 1 yr 1 mo

Handled high-volume case files with confidentiality, accuracy, and discretion. Delivered trauma-informed communication with professionalism and care under tight deadlines. Developed organizational tools for tracking case flow, stakeholder engagement, and documentation.

Brand Ambassador · Karma Casting (Freelance)Aug 2024 – Aug 2025 · 1 yr 1 mo

Collaborated with global luxury beauty and lifestyle brands such as Adidas, L’Oréal, and Sephora to execute premium consumer activations and influencer-facing campaigns. Supported seasonal and vendor-focused brand events within retail and pop-up environments. Acted as the brand representative during personal appearances and customer-facing events, delivering elevated service aligned with luxury standards. Managed campaign setup and breakdown, product education, client and influencer communication, event logistics, merchandise preparation, live sampling, and digital asset tracking. Coordinated with event managers and marketing teams to ensure brand consistency on-site, captured and reported on customer engagement and event performance.

Court Liaison & Community Counsellor · Elizabeth Fry SocietyFeb 2024 – Aug 2025 · 1 yr 7 mos

Facilitated interagency coordination and stakeholder correspondence. Assisted in program briefing document preparation and contributed to cross-sector strategy planning efforts.

Early Childhood Educator Assistant · Magic Tree Childcare CentreAug 2022 – Aug 2025 · 3 yrs 1 mo

Education

Honors Bachelor of Arts · University of Toronto2018 – 2022

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