Hi, I’m Val! I’m a Communications Specialist with 7+ years of experience helping brands and organizations share their stories in impactful ways. My background spans videography, graphic design, social media management, and photography, giving me a strong creative edge across multiple platforms. I’m fluent in two languages, proficient in a third, and planning to study a fourth, so I know how to connect with diverse audiences. Alongside that, I bring expertise in UI/UX design and am currently pursuing a certification to strengthen my technical foundation. If you’re looking for someone who can combine creativity, strategy, and design to elevate your brand, I’d love to collaborate!

Valeria Lorenzana

Hi, I’m Val! I’m a Communications Specialist with 7+ years of experience helping brands and organizations share their stories in impactful ways. My background spans videography, graphic design, social media management, and photography, giving me a strong creative edge across multiple platforms. I’m fluent in two languages, proficient in a third, and planning to study a fourth, so I know how to connect with diverse audiences. Alongside that, I bring expertise in UI/UX design and am currently pursuing a certification to strengthen my technical foundation. If you’re looking for someone who can combine creativity, strategy, and design to elevate your brand, I’d love to collaborate!

Available to hire

Hi, I’m Val!
I’m a Communications Specialist with 7+ years of experience helping brands and organizations share their stories in impactful ways. My background spans videography, graphic design, social media management, and photography, giving me a strong creative edge across multiple platforms.

I’m fluent in two languages, proficient in a third, and planning to study a fourth, so I know how to connect with diverse audiences. Alongside that, I bring expertise in UI/UX design and am currently pursuing a certification to strengthen my technical foundation.

If you’re looking for someone who can combine creativity, strategy, and design to elevate your brand, I’d love to collaborate!

See more

Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

UX Specialist at Bexar County
November 3, 2025 - Present
In this role I focus on digital accessibility and document remediation, ensuring compliance with WCAG 2.1, Section 508, and PDF/UA standards. I remediate and structurally tag complex documents to make them fully accessible for blind and visually impaired users, enabling accurate navigation through screen readers. I use Adobe Acrobat Accessibility tools, Equidox, and JAWS to test and validate semantic structure, logical reading order, alt text, form field accessibility, proper table tagging, and document hierarchy. I am also contributing to the development and implementation of accessibility training to support future applicants and promote sustainable, organization-wide inclusive digital practices.
Programs Communications Coordinator at AVANCE, Inc.
August 16, 2022 - November 3, 2025
In this role, I coordinated and launched multiple web projects, including the organization's official website, focusing on improving digital presence and overall usability. I produced engaging video content using Adobe Premiere Pro and After Effects to boost social media engagement and public awareness, which included creating a special commemorative video for a nonprofit's 50th anniversary that enhanced brand recognition at events. I also collaborated on the design and layout of a commemorative book and handled document translation work through Adobe InDesign. To support visual consistency across all platforms, I designed vector graphics for printed marketing materials, web elements, and flyers using Adobe Illustrator. Additionally, I was responsible for photographing organizational events and editing those images in Adobe Photoshop to ensure they were polished and ready for public use.
Freelancer at Self-employed
September 10, 2018 - August 1, 2022
In this role, I designed and coordinated branding for a variety of clients, including the SA Brunch Festival, developing visually compelling graphics, logos, and layouts tailored to each client's identity. Working closely with clients, I used Adobe Creative Suite to ensure every design aligned with their brand objectives and vision. I managed multiple projects simultaneously, consistently meeting deadlines while keeping quality and client expectations at the forefront. Throughout each project, I maintained open and proactive communication with clients to provide progress updates, incorporate feedback, and ensure their overall satisfaction with the final deliverables.
Graphic Designer and Photographer at Tricolor Auto Group, LLC
May 3, 2020 - December 17, 2020
In this role, I captured high-quality photographs of vehicles from multiple angles, ensuring customers had a comprehensive and accurate visual representation of each unit. Using Adobe Photoshop, I enhanced each image by adjusting brightness, contrast, and color balance, as well as removing minor imperfections to elevate the overall presentation. I maintained a consistent photographic style across all images to meet the required standards for system uploads. I was also responsible for the ongoing management and upkeep of all photography equipment, ensuring every session ran smoothly and produced results of the highest quality.
Graphic Designer at Big Frog Custom T-shirts and more
August 5, 2019 - May 4, 2020
In this role, I worked closely with clients to conceptualize and develop unique designs for custom t-shirts and merchandise, translating their ideas into polished, print-ready artwork using Adobe Photoshop and Illustrator. I applied my knowledge of various printing techniques, including screen printing, vinyl, DTG, and heat transfer, to ensure each design was optimized for its intended production method. I managed projects from initial concept through final delivery, maintaining high quality standards and meeting deadlines throughout the process. I also coordinated with production teams and vendors to guarantee accurate reproduction of designs across a wide range of materials and products, keeping communication clear and consistent at every stage.
Graphic Designer at Digital Kiko
April 2, 2018 - November 16, 2018
In this role, I engaged directly with clients to understand their goals and requirements, translating their vision into creative concepts and designs using Adobe Photoshop and Illustrator. I applied strong layout principles to produce visually compelling materials across multiple media channels, including advertisements, flyers, branding materials, and branding videos. Throughout each project, I leveraged industry-standard design software to develop and refine graphics and layouts that stayed true to each client's brand identity while meeting the specific objectives of every deliverable.

Education

Bachelor of Communications at Universidad del Valle de México
January 6, 2014 - September 30, 2016
Videography and Arts at Universidad Europe
December 1, 2014 - July 20, 2015
Study abroad

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Government, Gaming