Valeriia Sinenko

Led digital marketing and content initiatives across multiple consumer brands, from campaign planning through execution and performance evaluation. Developed campaign concepts, content calendars, and promotional communications aligned with brand goals and target audiences. Coordinated designers, photographers, video creators, and external partners across projects; created and managed short-form content and social media communications across consumer-facing channels. Monitored performance and audience response, translating results into optimization recommendations, and conducted market/competitor/trend research to identify relevant communication opportunities.

Planned and executed brand and digital marketing activities for a beauty and wellness brand. Developed product and campaign messaging aligned with customer needs, brand positioning, and market trends. Conducted beauty market, competitor, and consumer research to identify communication and product opportunities. Coordinated visual and short-form video content production across digital channels and supported promotional campaigns and customer-facing product communication. Analyzed campaign performance and audience response and prepared optimization recommendations.

Developed B2B marketing communications for professional audiences in the transport and driver-services sector. Translated specialized industry information into clear, audience-focused marketing content. Coordinated digital campaigns, content calendars, and multiple communication projects in parallel, supported by competitor and market research to uncover communication opportunities. Analyzed campaign performance and audience behavior to support marketing recommendations and contributed to promotional communications around professional services and training products.