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Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally recognized organizations including Kraft Heinz, L 'Oréal Canada, BB Boutique, BAM Strategy, and nonprofit initiatives. Recognized through Cannes Lions, Shorty Awards, and ACE Awards for delivering culturally relevant campaigns that drive engagement, brand growth, and measurable business results. Experienced leading cross-functional teams, managing agency-client relationships, presenting strategic recommendations to executive stakeholders, and transforming consumer insights into high-performing campaigns. Passionate about building brands people genuinely connect with.…Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally recognized organizations including Kraft Heinz, L 'Oréal Canada, BB Boutique, BAM Strategy, and nonprofit initiatives. Recognized through Cannes Lions, Shorty Awards, and ACE Awards for delivering culturally relevant campaigns that drive engagement, brand growth, and measurable business results. Experienced leading cross-functional teams, managing agency-client relationships, presenting strategic recommendations to executive stakeholders, and transforming consumer insights into high-performing campaigns. Passionate about building brands people genuinely connect with.

Vanessa Mahon

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +3

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Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally recognized organizations including Kraft Heinz, L 'Oréal Canada, BB Boutique, BAM Strategy, and nonprofit initiatives. Recognized through Cannes Lions, Shorty Awards, and ACE Awards for delivering culturally relevant campaigns that drive engagement, brand growth, and measurable business results. Experienced leading cross-functional teams, managing agency-client relationships, presenting strategic recommendations to executive stakeholders, and transforming consumer insights into high-performing campaigns. Passionate about building brands people genuinely connect with.…Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally recognized organizations including Kraft Heinz, L 'Oréal Canada, BB Boutique, BAM Strategy, and nonprofit initiatives. Recognized through Cannes Lions, Shorty Awards, and ACE Awards for delivering culturally relevant campaigns that drive engagement, brand growth, and measurable business results. Experienced leading cross-functional teams, managing agency-client relationships, presenting strategic recommendations to executive stakeholders, and transforming consumer insights into high-performing campaigns. Passionate about building brands people genuinely connect with.

Available to hire

Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally
recognized organizations including Kraft Heinz, L 'Oréal Canada, BB Boutique, BAM Strategy, and nonprofit initiatives.

Recognized through Cannes Lions, Shorty Awards, and ACE Awards for delivering culturally relevant campaigns that drive engagement, brand growth, and measurable business results. Experienced leading
cross-functional teams, managing agency-client relationships, presenting strategic recommendations to executive stakeholders, and transforming consumer insights into high-performing campaigns.
Passionate about building brands people genuinely connect with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Senior Social Media Lead at BAM Strategy

January 1, 2024 - January 1, 2025

Directed end-to-end social strategy across multiple clients and sectors, aligning creative development with brand goals. Led community engagement, content planning, influencer partnerships, and campaign reporting across Meta, TikTok, and YouTube. Created scalable playbooks and frameworks for content operations and reactive moments. Contributed to agency wins through RFP support and social-first ideation.

Influencer Marketing Campaign Manager, full time + weekends at BB Boutique (formerly Bellesa)

December 20, 2023 - July 20, 2026

Managed end-to-end influencer campaign operations across weekends and product launches; coordinated creators from onboarding through publishing while ensuring brand compliance and campaign deadlines; reviewed and approved creative assets before launch; built strong creator relationships and acted as primary point of contact for talent; managed payment processing, invoicing, contracts, and campaign documentation; supported marketing initiatives to increase campaign efficiency and creator satisfaction.

Influencer Marketing Campaign Manager at BB Boutique

December 1, 2023 - Present

Oversaw influencer campaign execution and scheduling. Approved assets, managed communication with talent, and ensured successful weekend launches.

Sr. Bilingual Social Media Strategist at Kraft Heinz (via The Kitchen/Salt XC)

November 1, 2020 - December 1, 2023

Developed award-winning social marketing campaigns across Canada’s most recognizable food brands; collaborated with creative, media, production, and strategy teams to launch integrated campaigns across digital channels; identified emerging consumer trends and translated them into engaging social-first creative; built bilingual content calendars aligned with brand objectives and seasonal campaigns; produced performance reporting and optimization recommendations based on analytics; contributed to campaigns recognized internationally through Cannes Lions, Shorty Awards, and ACE Awards.

Sr. Bilingual Social Media Strategist at Kraft Heinz (remote via The Kitchen / Salt XC)

November 1, 2020 - December 1, 2023

Developed and executed social content calendars and performance reports for major brands (e.g., Kraft, Heinz). Delivered real-time trending, audience engagement strategies, and creative briefs aligned with KPIs. Collaborated across Creative, Strategy, Production to launch culturally relevant campaigns. Supported multiple award-winning initiatives recognized by Cannes Lions, Shorty Awards, and ACE.

Marketing Manager at L’Oréal Canada

March 1, 2020 - September 1, 2023

Managed marketing strategy and execution for premium skincare and beauty brands La Roche-Posay, Dermablend, and Lancôme, ensuring alignment with global brand objectives. Directed cross-channel campaigns, blending digital, retail, and influencer activations to drive brand awareness and sales. Collaborated with creative, media, and sales teams to launch new product innovations, optimize go-to-market strategies.

Marketing Director & Board Member at Kalief Browder Foundation

January 1, 2018 - January 1, 2021

Led public campaigns and coordinated national board members and volunteers, including merchandise and event marketing. Directed community initiatives and fundraising efforts. Co-drafted and presented the HALT Solitary Confinement Bill to the New York State Senate. Assisted in developing the “Time: The Kalief Browder Story” documentary for Netflix.