Vanessa Mahon
Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally recognized…
About
Award-winning bilingual marketing strategist with 8+ years of experience developing integrated marketing campaigns, social-first strategies, influencer partnerships, and brand storytelling for globally
recognized organizations including Kraft Heinz, L 'Oréal Canada, BB Boutique, BAM Strategy, and nonprofit initiatives.
Recognized through Cannes Lions, Shorty Awards, and ACE Awards for delivering culturally relevant campaigns that drive engagement, brand growth, and measurable business results. Experienced leading
cross-functional teams, managing agency-client relationships, presenting strategic recommendations to executive stakeholders, and transforming consumer insights into high-performing campaigns.
Passionate about building brands people genuinely connect with.
- 8 years' experience
- Joined December 2025
Skills· 8
Languages
- EnglishFluent
- FrenchAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Non-Profit Organization
- Consumer Goods
More experts in Montreal, Canada
Work experience· 7 roles
Directed end-to-end social strategy across multiple clients and sectors, aligning creative development with brand goals. Led community engagement, content planning, influencer partnerships, and campaign reporting across Meta, TikTok, and YouTube. Created scalable playbooks and frameworks for content operations and reactive moments. Contributed to agency wins through RFP support and social-first ideation.
Managed end-to-end influencer campaign operations across weekends and product launches; coordinated creators from onboarding through publishing while ensuring brand compliance and campaign deadlines; reviewed and approved creative assets before launch; built strong creator relationships and acted as primary point of contact for talent; managed payment processing, invoicing, contracts, and campaign documentation; supported marketing initiatives to increase campaign efficiency and creator satisfaction.
Oversaw influencer campaign execution and scheduling. Approved assets, managed communication with talent, and ensured successful weekend launches.
Education
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