Available to hire
.I am Vieira Owens, an experienced marketing and event professional with a strong background in digital performance marketing and event planning. With an MBA in International Business from Georgia State University and a Bachelor’s in Marketing from Valdosta State University, I bring strategic insight and practical skills to every project. Currently, I am the Owner and Lead Wedding Planner at VMO Events, where I have successfully delivered over 20 personalized events by building and managing operational, financial, and marketing systems from the ground up.
Previously, I have worked as a Senior Advertising Program Operations Analyst at Booking.com | Koddi, leading digital marketing campaigns and optimizing budgets exceeding $50K monthly. Prior to that, I held a Senior Advertising Operations Analyst role at The Home Depot, driving process improvements and enhancing digital engagement.
My experience spans cross-functional collaboration, budget management, data analytics, and stakeholder engagement, allowing me to deliver results that increase efficiency and client satisfaction.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Owner / Lead Operations Manager at VMO Events
June 1, 2019 - PresentFounded and scaled an event business by creating operational and marketing systems, demonstrating end-to-end product lifecycle management skills. Negotiated vendor partnerships and managed budgets, reducing costs by 12% while maintaining quality, demonstrating operational optimization. Led client onboarding and engagement processes, parallel to managing product launches and customer experience.
Senior Program Operations Analyst at Booking.com / Koddi
May 31, 2025 - October 10, 2025Led cross-channel digital marketing campaigns managing a $50K monthly budget, driving product engagement and generating over $500K incremental revenue. Automated workflow improvements increasing team efficiency by 12%, accelerating campaign launches aligned to product cycles. Collaborated with product, IT, and business teams to deliver data-driven marketing strategies based on customer insights and performance analytics.
Senior Marketing Operations Analyst at The Home Depot
January 31, 2024 - October 10, 2025Implemented process improvements increasing campaign efficiency by 15%, supporting product marketing and operational goals. Worked cross-functionally to enhance digital engagement by 34%, boosting product adoption through targeted marketing initiatives. Conducted competitive and market analysis to refine product positioning and support go-to-market strategies.
Owner / Lead Operations Manager at VMO Events
June 1, 2019 - PresentFounded and scaled an event business by creating operational and marketing systems, demonstrating end-to-end product lifecycle management skills. Negotiated vendor partnerships and managed budgets, reducing costs by 12% while maintaining quality, showcasing operational optimization. Led client onboarding and engagement processes, parallel to managing product launches and customer experience.
Senior Program Operations Analyst at Booking.com / Koddi
May 1, 2025 - October 10, 2025Led cross-channel digital marketing campaigns managing a $50K monthly budget, driving product engagement and generating over $500K in incremental revenue. Automated workflow improvements increasing team efficiency by 12%, accelerating campaign launches aligned to product cycles. Collaborated with product, IT, and business teams to deliver data-driven marketing strategies based on customer insights and performance analytics.
Senior Marketing Operations Analyst at The Home Depot
January 31, 2024 - October 10, 2025Implemented process improvements increasing campaign efficiency by 15%, supporting product marketing and operational goals. Worked cross-functionally to enhance digital engagement by 34%, boosting product adoption through targeted marketing initiatives. Conducted competitive and market analysis to refine product positioning and support go-to-market strategies.
Owner / Lead Operations Manager at Vieira Owens's Events
June 1, 2019 - PresentFounded and scaled an end-to-end event business by implementing operational and marketing systems, delivering full product lifecycle management for client experiences. Negotiated vendor partnerships and managed budgets, reducing costs by 12% while maintaining quality and operational efficiency. Led client onboarding and engagement processes, parallel to managing product launches and delivering exceptional customer experiences.
Senior Program Operations Analyst at Booking.com / Koddi
May 1, 2025 - October 10, 2025Led cross-channel digital marketing campaigns with a $50K monthly budget, driving incremental revenue of over $500K. Automated workflows to improve team efficiency by 12%, accelerating campaign launches aligned to product cycles. Collaborated with product, IT, and business teams to deliver data-driven marketing strategies.
Senior Marketing Operations Analyst at The Home Depot
December 31, 2023 - October 9, 2025Implemented process improvements increasing campaign efficiency by 15%, supporting product marketing and operational goals. Worked cross-functionally to enhance digital engagement by 34%, boosting product adoption through targeted marketing initiatives. Conducted competitive and market analysis to refine product positioning and support go-to-market strategies.
Operations Analyst at Booking.com / KODDI Senior Program
May 1, 2025 - October 10, 2025Led cross-channel digital marketing campaigns, managing a $50K monthly budget and generating over $500K in incremental revenue; automated workflows increasing team efficiency by 12%, enabling faster, more effective campaign launches; collaborated with product, IT, and business teams to deliver data-driven strategies based on customer insights and analytics.
Senior Marketing Operations Analyst at The Home Depot
January 1, 2024 - October 10, 2025Implemented process improvements, boosting campaign efficiency by 15% to support product and operational goals. Enhanced digital engagement by 34% via targeted marketing initiatives, driving product adoption. Conducted market and competitive analysis to refine product positioning and go-to-market strategies.
Owner & Lead Operations Manager at VMO Events
June 1, 2019 - PresentFounded and scaled an event business by creating operational and marketing systems, managing complete product lifecycle. Negotiated vendor partnerships and managed budgets, achieving a 12% cost reduction while maintaining high quality standards. Led client onboarding, engagement, and major product launches, delivering optimized customer experiences.
Owner & Lead Strategist at Vieira Owens Events
June 1, 2019 - PresentFounded and scaled a full-service event and marketing business, delivering 20+ personalized campaigns and experiences that achieved high referral rates and repeat engagement. Built end-to-end marketing workflows, from onboarding communications to post-event feedback loops, strengthening long-term customer loyalty. Negotiated strategic partnerships and optimized budgets, consistently reducing costs by up to 12% while enhancing customer experience.
Senior Advertising Program Operations Analyst at Booking.com / Koddi
May 1, 2025 - October 10, 2025Designed and optimized cross-channel lifecycle campaigns (email, webinars, digital ads) that improved user engagement and retention, raising industry knowledge retention by 15%. Directed a $50K monthly budget across 27 enterprise accounts, driving $540K+ in annual revenue growth through personalized messaging and segmentation strategies. Partnered with product, IT, and data teams to launch campaigns aligned with customer journeys, utilizing advanced analytics, A/B testing, and real-time performance optimization. Automated workflows and reporting dashboards, improving operational efficiency by 12% and accelerating campaign delivery by 10%.
Senior Advertising Operations Analyst at The Home Depot
January 31, 2024 - October 10, 2025Partnered with product and design teams to roll out targeted digital marketing solutions, boosting user engagement by 34% through improved customer journey mapping. Conducted segmentation and trend analysis to inform personalized lifecycle campaigns for digital platforms, contributing to measurable increases in retention. Drove process innovation that cut task completion times by 15%, enabling quicker experimentation and campaign launches.
Education
Master of Business Administration (MBA) – International Business at Georgia State University
January 11, 2030 - October 10, 2025Bachelor of Business Administration (Marketing) at Valdosta State University
January 11, 2030 - October 10, 2025MBA at Georgia State University
January 11, 2030 - October 10, 2025Bachelor of Business Administration (Marketing) at Valdosta State University
January 11, 2030 - October 10, 2025Master of Business Administration (MBA) – International Business at Georgia State University
January 11, 2030 - October 10, 2025Bachelor of Business Administration (Marketing) at Valdosta State University
January 11, 2030 - October 10, 2025MBA at Georgia State University
January 11, 2030 - October 10, 2025BBA at Valdosta State University
January 11, 2030 - October 10, 2025Master of Business Administration (MBA) at Georgia State University
January 11, 2030 - October 10, 2025Bachelor of Business Administration (BBA) at Valdosta State University
January 11, 2030 - October 10, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Atlanta today.