Marketing professional with experience designing and executing multi-platform campaigns (web, social media, EDM, and content). Skilled in building cohesive brand presence, producing event and promotional content, and optimizing visibility through SEO and platform-specific strategies. Trained in marketing analytics and business fundamentals, with strong command of English, Mandarin, and Bahasa Indonesia. Comfortable coordinating cross-team efforts, managing timelines, and delivering engaging content using tools like Canva, CapCut, Word, Excel, PowerPoint, and ChatGPT.

Vonnie Santiago

Marketing professional with experience designing and executing multi-platform campaigns (web, social media, EDM, and content). Skilled in building cohesive brand presence, producing event and promotional content, and optimizing visibility through SEO and platform-specific strategies. Trained in marketing analytics and business fundamentals, with strong command of English, Mandarin, and Bahasa Indonesia. Comfortable coordinating cross-team efforts, managing timelines, and delivering engaging content using tools like Canva, CapCut, Word, Excel, PowerPoint, and ChatGPT.

Available to hire

Marketing professional with experience designing and executing multi-platform campaigns (web, social media, EDM, and content). Skilled in building cohesive brand presence, producing event and promotional content, and optimizing visibility through SEO and platform-specific strategies.

Trained in marketing analytics and business fundamentals, with strong command of English, Mandarin, and Bahasa Indonesia. Comfortable coordinating cross-team efforts, managing timelines, and delivering engaging content using tools like Canva, CapCut, Word, Excel, PowerPoint, and ChatGPT.

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Language

English
Fluent

Work Experience

Digital Marketing Intern (part-time, 3 months) at BlueTree Education Learning Centre
January 1, 2025 - April 1, 2025
Created and managed digital content across TikTok, Instagram, YouTube, and the company website to strengthen online presence and brand consistency. Edited promotional videos and podcasts, produced multimedia assets for marketing campaigns, and supported audience engagement. Collaborated on content planning and campaign execution, contributing creative ideas and managing digital marketing initiatives across multiple platforms.
Marketing Director at SMU Cultural Club
November 1, 2024 - November 1, 2025
Conceptualized and organized club events and photoshoots for a student community of 800+ members, coordinating internally to deliver engaging member experiences. Managed digital marketing campaigns end-to-end: developed and executed EDMs, overseen Instagram updates, captured and curated event content, and ensured timely social media posting. Designed promotional materials including posters, email signatures, merchandise, and web banners. Liaised with the Cultural Club Student Union to secure EDM approvals and aligned deliverables to marketing timelines.
Marketing Associate at SMU Vivace 2024
May 1, 2024 - August 1, 2024
Designed the website structure and pages for Vivace 2024, populating club information by vetting and transferring data via CMS. Coordinated with logistics and other departments to manage website and social media operations, ensuring timely updates. Conducted physical marketing activities to increase social media follower count and raise awareness. Supported club outreach and promotional efforts through consistent content distribution and engagement-oriented marketing.
Marketing Intern (Academic Courses - SMU) at SMU
May 1, 2023 - January 1, 2024
Produced engaging TikTok/Short-form ads using CapCut and strategically featured content on TikTok and Shopee to increase customer engagement and sales growth. Optimized product catalogue listings by incorporating relevant SEO keywords in descriptions and benchmarked competitors to improve product discoverability and brand awareness.

Education

Bachelor of Business Management (expected) at Singapore Management University
August 1, 2023 - July 1, 2026
International Student Exchange Programme (ISep) - semester exchange at Nanjing University
May 1, 2025 - November 1, 2025
Cambridge AS Levels (Advanced Subsidiary) at A level programme (school not specified in resume)
January 11, 2030 - July 22, 2026
Cambridge A Levels at A level programme (school not specified in resume)
January 11, 2030 - July 22, 2026
Cambridge IGCSE (International General Certificate of Secondary Education) at Secondary programme (school not specified in resume)
January 11, 2030 - July 22, 2026

Qualifications

Cambridge IGCSE ICEA Award Result: Distinction (4 A* and 3 As) - as stated in resume
January 11, 2030 - July 22, 2026
IELTS 8/9 (English fluency) - score as stated in resume
January 11, 2030 - July 22, 2026
HSK 4 (Mandarin fluency) - passed as stated in resume
January 11, 2030 - July 22, 2026

Industry Experience

Education, Media & Entertainment, Other