Available to hire
Marketing professional with experience designing and executing multi-platform campaigns (web, social media, EDM, and content). Skilled in building cohesive brand presence, producing event and promotional content, and optimizing visibility through SEO and platform-specific strategies.
Trained in marketing analytics and business fundamentals, with strong command of English, Mandarin, and Bahasa Indonesia. Comfortable coordinating cross-team efforts, managing timelines, and delivering engaging content using tools like Canva, CapCut, Word, Excel, PowerPoint, and ChatGPT.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Intern (part-time, 3 months) at BlueTree Education Learning Centre
January 1, 2025 - April 1, 2025Created and managed digital content across TikTok, Instagram, YouTube, and the company website to strengthen online presence and brand consistency. Edited promotional videos and podcasts, produced multimedia assets for marketing campaigns, and supported audience engagement.
Collaborated on content planning and campaign execution, contributing creative ideas and managing digital marketing initiatives across multiple platforms.
Marketing Director at SMU Cultural Club
November 1, 2024 - November 1, 2025Conceptualized and organized club events and photoshoots for a student community of 800+ members, coordinating internally to deliver engaging member experiences.
Managed digital marketing campaigns end-to-end: developed and executed EDMs, overseen Instagram updates, captured and curated event content, and ensured timely social media posting. Designed promotional materials including posters, email signatures, merchandise, and web banners. Liaised with the Cultural Club Student Union to secure EDM approvals and aligned deliverables to marketing timelines.
Marketing Associate at SMU Vivace 2024
May 1, 2024 - August 1, 2024Designed the website structure and pages for Vivace 2024, populating club information by vetting and transferring data via CMS. Coordinated with logistics and other departments to manage website and social media operations, ensuring timely updates.
Conducted physical marketing activities to increase social media follower count and raise awareness. Supported club outreach and promotional efforts through consistent content distribution and engagement-oriented marketing.
Marketing Intern (Academic Courses - SMU) at SMU
May 1, 2023 - January 1, 2024Produced engaging TikTok/Short-form ads using CapCut and strategically featured content on TikTok and Shopee to increase customer engagement and sales growth. Optimized product catalogue listings by incorporating relevant SEO keywords in descriptions and benchmarked competitors to improve product discoverability and brand awareness.
Education
Bachelor of Business Management (expected) at Singapore Management University
August 1, 2023 - July 1, 2026International Student Exchange Programme (ISep) - semester exchange at Nanjing University
May 1, 2025 - November 1, 2025Cambridge AS Levels (Advanced Subsidiary) at A level programme (school not specified in resume)
January 11, 2030 - July 22, 2026Cambridge A Levels at A level programme (school not specified in resume)
January 11, 2030 - July 22, 2026Cambridge IGCSE (International General Certificate of Secondary Education) at Secondary programme (school not specified in resume)
January 11, 2030 - July 22, 2026Qualifications
Cambridge IGCSE ICEA Award Result: Distinction (4 A* and 3 As) - as stated in resume
January 11, 2030 - July 22, 2026IELTS 8/9 (English fluency) - score as stated in resume
January 11, 2030 - July 22, 2026HSK 4 (Mandarin fluency) - passed as stated in resume
January 11, 2030 - July 22, 2026Industry Experience
Education, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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