Available to hire
Passionate and results-driven Digital Marketing Manager with expertise in demand generation, ABM, and startups. Skilled in developing and executing innovative marketing strategies that drive growth and engagement.
Proven track record of success in social media marketing, digital strategy, and multi-channel campaigns. Certified in LinkedIn Content and Creative Design, LinkedIn Marketing Strategy, Google Digital Marketing & E-Commerce, Google Analytics, and Google Ads.
Effective multitasker who thrives in fast-paced environments, consistently delivering high-quality results under pressure.
Experience Level
Work Experience
Digital Marketer (Growth & Marketing Operations) at VODA.ai
April 1, 2025 - PresentOwned the full-funnel growth engine, including email, paid media, lifecycle automation, and GTM planning. Primary marketing operations lead overseeing how leads are captured, qualified, routed, and handed to Sales. Built and scaled HubSpot infrastructure (lead scoring, routing, lifecycle stages, segmentation, attribution), improving MQL quality and sales readiness. Led ToFu/MoFu campaign strategy and testing, optimizing channel mix and budget. Designed and launched email nurture and lifecycle programs, plus multi-step campaigns for events, webinars, blog launches, and partnerships. Managed G2 presence and customer marketing motions to drive reviews, product visibility, and funnel-relevant campaigns. Led SEO/LLM visibility via SEMrush, identified keyword opportunities, and supported organic demand growth. Produced growth forecasts and pipeline contribution models for 2026 GTM planning. Mentored interns and provided day-to-day direction and quality control.
Digital Marketing Manager at Cargosnap
May 1, 2024 - February 1, 2025Decreased DQ rate of leads from 40% to 28% and improved MQL-to-SQL conversion from 30% to 50% within 5 months. Led ABM strategies targeting high-value accounts with a cross-functional team (AE, SDRs, designer, copywriter). Executed campaigns across Google, Facebook, and LinkedIn; developed and maintained marketing automations in HubSpot.
Digital Marketing Manager (ABX) at NowSecure
October 1, 2023 - May 1, 2024Managed Google Ads (Search/Display) and Bing Ads. Added $4.2M in New Logo pipeline in 2023 via online advertising and $10M from organic search. Increased new user web traffic by 30% YoY through multiple digital and social campaigns. Influenced $5.86M in pipeline for 2023 using LinkedIn ads (34X ROI) and $1.3M via Google Ads (27X ROI). Allocated and optimized quarterly budgets for all digital and social channels.
Social Media Marketing Manager (Demand Gen) at NowSecure
April 1, 2023 - October 1, 2023Developed a social media content strategy that increased LinkedIn followers by 38% and overall engagement by 534%, driving a 20% rise in website traffic. Conducted regular A/B testing on ad copy, targeting, and creative to optimize LinkedIn CPC. Presented quarterly budget forecasts within +/-5% variance for a $400K annual advertising budget. Executed campaigns reaching over $12M potential customers and influencing $11.5M in New Logo pipeline revenue in 2022 (paid) and $869K in 2023 (organic).
Social Media Marketing Specialist (Demand Gen) at NowSecure
November 1, 2021 - March 1, 2023Used intent data to inform targeting, reducing CPC by 20% and increasing lead generation by 15%. Collaborated with ABM manager to develop customized social media campaigns across platforms. Implemented A/B testing for ad copy and creative.
Mobile AppSec and DevSecOps Advocate at NowSecure
August 1, 2021 - March 1, 2022Sourced and qualified leads via Salesforce, LinkedIn Sales Navigator, Demandbase, SalesIntel, TechTarget, and Outreach.io, delivering $320K in pipeline in the first four months. Created personalized ABM outreach strategies and led onboarding of 4 new SDRs with a comprehensive training program.
Expert at Apple
February 1, 2020 - August 1, 2021Generated $286K in Q3 revenue with a 60% attach rate; consistently among the top performers. Assisted in training new and existing employees; led targeted 'Ways to Buy' training. Provided carrier-specific training to management and store leadership.
RCC Sales Specialist at RCC
March 1, 2020 - September 1, 2020Top performer with a quarterly close rate of 30%. Consistently exceeded quarterly goals for close rate, attach rate, and NPS. Assisted in onboarding fellow retail employees.
Lead at Lead Experience
November 1, 2019 - January 1, 2020Implemented store-specific strategies to support employees during peak times. Managed customer escalations and de-escalations. Led training sessions on AppleCare+ skills for new and existing employees.
Specialist at Best Buy
December 1, 2018 - February 1, 2020Selected to speak in the 'Women in Technology' panel and maintained a 94% NPS rating. Assisted in training and development.
Social Media Strategist at UMATTER Digital Marketing Agency
October 1, 2014 - October 1, 2016Content creation strategist for multiple accounts (press releases, weekly agency blog). Managed posts across client social accounts; aided in planning paid social campaigns as well as SEM and SEO efforts.
Education
BA (Hons) in Communication at DEREE – The American College of Greece
January 11, 2030 - March 22, 2026Qualifications
Google Digital Marketing & E-Commerce
January 11, 2030 - March 22, 2026Google Ads Search
January 11, 2030 - March 22, 2026The Fundamentals of Digital Marketing (Google)
January 11, 2030 - March 22, 2026Email Marketing (HubSpot)
January 11, 2030 - March 22, 2026Google Analytics
January 11, 2030 - March 22, 2026Inbound Marketing (HubSpot)
January 11, 2030 - March 22, 2026HubSpot Marketing Hub Software
January 11, 2030 - March 22, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
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