Available to hire
Hi, I’m Sri Wahyuni, a digital marketing specialist focused on organic growth, brand visibility, and influencer collaboration. I thrive on building meaningful digital experiences that translate into measurable brand impact. I design content strategies and CRM-driven campaigns to drive engagement and customer acquisition.
I enjoy collaborating with brands and practitioners to craft data-driven campaigns, optimise funnels, and deliver tangible results. I’m passionate about continuous learning, experimenting with new formats on Instagram, TikTok, and beyond, and turning insights into actionable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Content Creator at Zayna Aesthetic Clinic
February 1, 2025 - PresentPlan, create, and execute digital content for Instagram and TikTok aligned with brand objectives and patient acquisition goals. Analyze audience behavior, content performance, and platform algorithms to optimize reach, lead generation, and conversion. Manage influencer and KOL collaborations, including partner research, benchmarking, and creative brief development. Track KPIs such as reach, leads, conversion rate, and new patient acquisition. Contributed to an average of 88 new patients per month from social-media-led leads.
Digital Marketer at PT Ratu Mekar Nusantara
January 1, 2024 - July 1, 2024Designed and executed monthly campaign plans across Shopee and TikTok Shop, aligning promotional strategies with seasonal trends and product launches. Increased real-time sales performance during live streaming sessions by maintaining active engagement, product highlights, and storytelling. Developed and optimized landing pages to support campaigns and improve user flow and click-through rates.
Founder at Idemyy.id
May 1, 2023 - May 1, 2024Successfully established relationships with 100 potential customers by implementing a CRM system via WhatsApp broadcasts. Increased brand awareness by 8% in a month by creating educational content on social media. Carried out webinar projects with 90 participants and collaborated with brands/practitioners for business and project development.
Digital Marketing Intern at Anhar Foundation
May 1, 2023 - September 1, 2023Managing a data base of customers on WhatsApp, following up using CRM tools; running CRM-driven campaigns and contributing to training development; creating monthly content briefs with the team.
Digital Marketing Intern at Apusirah - Bandung (Online)
February 1, 2023 - April 1, 2023Conducted market research with a 7-day trial and A/B testing to identify the right ad audience using Meta Ads; ran ad campaigns, achieving a 5% increase in conversion rate; created 30-day Instagram content pillars focusing on product introduction using Google Sheets.
Web Project (Freelance) at Ilham Rent Car
November 1, 2023 - PresentCreated websites, advertised in Google Ads, and managed their website.
Freelance Digital Advertiser at Reglow Skin Care
August 1, 2023 - August 1, 2023Runned Meta Ads campaigns to promote skincare products and services; optimized ad creatives and targeting.
Education
Bachelor's Degree in English Literature at Universitas Islam Makassar
January 11, 2030 - January 1, 2019Qualifications
Industry Experience
Healthcare, Media & Entertainment, Software & Internet, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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