Available to hire
I am a well-rounded digital marketer with hands-on experience across paid and owned media, digital campaign activation, media planning, performance optimization, social media strategy and advertising operations. I have worked with both in-house brands and media agencies, delivering campaigns that align with business objectives and KPI targets. I thrive both independently and in collaborative settings, engaging effectively with internal and external senior stakeholders. I am highly adaptable, enjoy tackling unique challenges, and continuously grow through self-learning. I’m passionate about capturing and creating engaging content across social channels and expressing creativity through brand marketing.
I am motivated by problem-solving and delivering measurable results. I enjoy staying ahead of market trends, conducting research to inform strategy, and turning data into clear, actionable insights for clients and teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Ad Operations Manager, Digital & Data at Wasserman
December 31, 2024 - August 7, 2025Managed end-to-end paid media campaigns mainly on Meta Social, TikTok, Twitter, and App Search for clients like Abu Dhabi 360, Skyscanner, AVIS, Game Changer & Papaya. Optimised social media campaigns using A/B testing and Meta AI functionalities. Regularly reported campaign performance and provided optimisation strategies to senior leadership. Conducted market research for paid media strategies targeting new clients in alcohol beverage and gaming sectors. Led website audits and implemented social pixels and GA4 tagging, developed a centralised UTM tracking process, and trained junior staff. Ensured GDPR compliance by implementing cookie consent banners across EU, MENA & APAC regions.
Ad Operations Manager, Digital & Data at Wasserman
December 1, 2024 - October 6, 2025End-to-end paid media activation across Meta, TikTok, Twitter and App Search for clients including Abu Dhabi 360, Skyscanner, AVIS, Game Changer & Papaya. Achieved ~120% increase in Abu Dhabi 360 Apple Search downloads over 2 months through keyword and bidding optimisation. Optimised social campaigns via A/B testing and Meta AI features. Produced regular KPI reporting for senior leadership and recommended optimisation strategies. Conducted market research to inform potential new clients' paid media strategies (e.g., alcohol beverages and gaming). Implemented centralised UTM tracking and led junior staff training. Ensured GDPR compliance and cookie consent across regions.
Ad Operations Manager, Digital & Data at Wasserman
December 1, 2024 - August 7, 2025Managed end-to-end paid media campaigns focusing on Meta Social, TikTok, Twitter, and App Search for clients like Abu Dhabi 360, Skyscanner, AVIS, and others. Optimised campaigns through A/B testing and AI-driven targeting, conducted regular performance reporting to senior leadership, and provided optimisation strategies. Conducted market research for potential new client strategies. Led website audits and implemented precise tracking through social pixels and GA4 tagging, developing a centralised UTM tracking process. Trained junior staff on tracking best practices. Ensured GDPR compliance by implementing cookie consent banners across EU, MENA, and APAC regions.
MarTech Ad Ops Coordinator at The Economist
May 31, 2024 - August 7, 2025Built standardised taxonomy for accurate UTM tracking for digital activations across various marketing channels. Implemented and quality tested ad tags and troubleshooted issues. Created automated behaviour and engagement-based audience segments within Salesforce CRM for advanced retargeting. Managed weekly email campaign reports, providing insights and optimisation strategies such as CTA tests, subject lines, send frequency, and dynamic content.
MarTech Ad Ops Coordinator at The Economist
May 1, 2024 - October 6, 2025Built standardised taxonomy for accurate UTM tracking links across paid and owned channels. Implemented and quality-tested ad tags. Generated automated, behaviour- and engagement-based audience segments for retargeting within Salesforce CRM. Conducted weekly reporting for email campaigns with insights and optimisation strategies.
MarTech Ad Ops Coordinator at The Economist
May 1, 2024 - August 7, 2025Built standardised taxonomy for UTM tracking links for digital activation across various channels. Implemented and quality tested ad tags, troubleshooting issues promptly. Generated automated behaviour and engagement-based audience segments for advanced retargeting within Salesforce CRM. Conducted weekly reporting for email campaigns, providing insights and optimisation strategies including CTA tests, subject lines, send frequency, and dynamic content.
Media Operations Coordinator at Farfetch
July 31, 2023 - August 7, 2025Implemented automated dashboards to improve campaign visibility and team workload distribution, increasing efficiency by over 50%. Executed multi-channel paid media campaigns for luxury global brands including Dolce & Gabbana, Gucci, Pinko, Sandro, Marc Jacobs, Swarovski, and Charlotte Tilbury. Set up fully tracked paid social, display, and helium campaigns with correct naming conventions and ensured 100% delivery. Conducted creative quality testing, optimised performance, and delivered mid- and end-of-campaign reports. Provided CRM and ad hoc support including client reports and tracking links.
Media Operations Coordinator at Farfetch
July 1, 2023 - October 6, 2025Implemented automated dashboards to improve campaign visibility and workload distribution (increasing efficiency by at least 50%). Managed multi-channel paid media campaigns for global luxury brands, ensuring 100% delivery with proper naming conventions. Conducted creative quality testing, optimisation, and timely mid-/end-campaign reporting. Provided CRM/ad hoc support, including tracking links and product locking for emails.
Media Operations Coordinator at Farfetch
July 1, 2023 - August 7, 2025Implemented automated dashboards to improve campaign and team workload visibility, increasing efficiency by 50%. Executed multi-channel paid media campaigns for global luxury brands like Dolce & Gabbana, Gucci, and Marc Jacobs. Set up paid social, display and helium campaigns with full tracking and correct naming conventions. Conducted creative quality testing, optimised campaign performance, and delivered timely campaign reports. Provided CRM and ad hoc support including ad screengrabs, client-facing reports, tracking links, and product locking for email sends.
Ad Operations Executive (Client: Apple Inc.) at OMD EMEA
July 31, 2022 - August 7, 2025Responsible for digital activation of Apple campaigns across 10+ EMEA markets covering marcom and services. Coordinated asset delivery, ad trafficking, UTM links, and ad tags to vendors, ensuring timely campaign launches. Implemented ad safety measures to prevent ads from appearing next to blacklisted sites.
Ad Operations Executive at OMD EMEA (Client: Apple Inc.)
July 1, 2022 - October 6, 2025Managed digital activation for Apple campaigns across 10+ EMEA markets. Coordinated asset delivery, ad trafficking, UTM links and ad tags for multiple vendors, ensuring timely launches. Implemented ad safety measures to prevent ads on blacklisted sites.
Ad Operations Executive (Client: Apple Inc.) at OMD EMEA
July 1, 2022 - August 7, 2025Managed digital activation for Apple campaigns across 10+ EMEA markets including marcom and services. Coordinated asset delivery, ad trafficking, UTM links, and ad tags for multiple vendors. Ensured timely launches of paid activity and implemented ad safety measures to prevent ads appearing on blacklisted sites.
English and Math Tutor at Explore Learning
March 1, 2020 - October 6, 2025Provided tutoring for ages 4-14, blending computer-based and play-based learning. Conducted weekly interactive workshops and communicated student progress to parents.
English and Math Tutor at Explore Learning
March 1, 2020 - August 7, 2025Provided tutoring for students aged 4-14 in English and Math using computer-based and play-based learning techniques. Conducted interactive workshops and communicated student progress effectively with parents.
English and Math Tutor at Explore Learning
March 1, 2020 - August 7, 2025Supported students aged 4-14 with English and maths learning tasks using a combination of computer-based and play-based techniques. Conducted weekly interactive workshops and communicated student progress effectively to parents.
Education
BSc (Hons) Business & Management at University of London, Academic Direction of LSE
September 1, 2017 - June 1, 2021CHE Social Sciences at University of Exeter
September 1, 2016 - June 1, 2017BSc (Hons) Business & Management at University of London, Academic Direction of LSE
September 1, 2017 - June 1, 2021CHE Social Sciences at University of Exeter
September 1, 2016 - June 1, 2017BSc (Hons) Business & Management at University of London, Academic Direction of LSE
September 1, 2017 - June 1, 2021CHE Social Sciences at University of Exeter
September 1, 2016 - June 1, 2017Qualifications
SEO Foundations
June 1, 2025 - August 7, 2025Apple Search Ads Certification
June 1, 2024 - August 7, 2025Digital Advertising
September 1, 2023 - August 7, 2025Google Ads Display Certification
July 1, 2022 - August 7, 2025Data Science Immersive course
September 1, 2020 - August 7, 2025Introduction to Data Science
June 1, 2019 - August 7, 2025SEO Foundations - LinkedIn
June 1, 2025 - August 7, 2025Apple Search Ads Certification - Apple
June 1, 2024 - August 7, 2025Digital Advertising - HubSpot Academy
September 1, 2023 - August 7, 2025Google Ads Display Certification - Google
July 1, 2022 - August 7, 2025Data Science Immersive Course - General Assembly
September 1, 2020 - August 7, 2025Introduction to Data Science - EdX
June 1, 2019 - August 7, 2025Apple Search Ads Certification
June 1, 2024 - October 6, 2025HubSpot Academy: Digital Advertising
September 1, 2023 - October 6, 2025Google Ads Display Certification
July 1, 2022 - October 6, 2025General Assembly: Data Science Immersive
September 1, 2020 - October 6, 2025edX: Introduction to Data Science
June 1, 2019 - October 6, 2025Industry Experience
Healthcare, Travel & Hospitality, Media & Entertainment, Education, Consumer Goods, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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