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I'm a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects. I excel in Adobe Creative Suite and bringing cross-functional teams together to streamline operations, boost efficiency, and deliver solutions that align with business goals and customer needs. I have a proven track record across brand design, packaging, and merchandise across licensed and unlicensed programs. I thrive in fast-paced environments and enjoy building reusable templates and scalable processes that reduce production time and elevate product presentation.…I'm a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects. I excel in Adobe Creative Suite and bringing cross-functional teams together to streamline operations, boost efficiency, and deliver solutions that align with business goals and customer needs. I have a proven track record across brand design, packaging, and merchandise across licensed and unlicensed programs. I thrive in fast-paced environments and enjoy building reusable templates and scalable processes that reduce production time and elevate product presentation.

William Alexander

Graphic Designer, Designer, UI Designer, +4

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I'm a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects. I excel in Adobe Creative Suite and bringing cross-functional teams together to streamline operations, boost efficiency, and deliver solutions that align with business goals and customer needs. I have a proven track record across brand design, packaging, and merchandise across licensed and unlicensed programs. I thrive in fast-paced environments and enjoy building reusable templates and scalable processes that reduce production time and elevate product presentation.…I'm a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects. I excel in Adobe Creative Suite and bringing cross-functional teams together to streamline operations, boost efficiency, and deliver solutions that align with business goals and customer needs. I have a proven track record across brand design, packaging, and merchandise across licensed and unlicensed programs. I thrive in fast-paced environments and enjoy building reusable templates and scalable processes that reduce production time and elevate product presentation.

Available to hire

I’m a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects. I excel in Adobe Creative Suite and bringing cross-functional teams together to streamline operations, boost efficiency, and deliver solutions that align with business goals and customer needs.

I have a proven track record across brand design, packaging, and merchandise across licensed and unlicensed programs. I thrive in fast-paced environments and enjoy building reusable templates and scalable processes that reduce production time and elevate product presentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer at 10 Torr Distillery and Brewery

July 1, 2023 - Present

Consulted on brand merchandise, including marketing strategy, design, and production.

Freelance Designer at Double Edge

July 1, 2023 - Present

Designed seasonal and event merchandise.

Freelance Designer at Forever14 Foundation

July 1, 2023 - Present

Created the Swings Fore Life wordmark and inaugural golf tournament branding.

Marketing Content Coordinator at HIDEit Mounts

February 1, 2024 - November 1, 2024

Strategize, direct, record, and edit short-form content for social media; engage with brand ambassadors and followers; plan and execute social media ad campaigns; organize cloud video/photo library; analyze marketing metrics.

Creative Program Specialist/Graphic Designer at Represent.com / Cameo

June 1, 2022 - July 1, 2023

Assist in creative direction and delegation on high-risk projects (Friends Cast Collection, Back to the Future, Fast and Furious, Jurassic Park, Bo Burnham, CoryxKenshion and Arnold Schwarzenegger); maximize efficiency of over 175 store launches per year; coordinate with Operations and Finance; develop asset storage protocols; automate processes in Monday.com; standardize timelines; manage risks; collaborate with licensees and artists within legal parameters.

Graphic Designer at Represent.com

January 1, 2021 - June 1, 2022

Coordinated a freelance design network of over twenty artists; created, sent, and managed creative briefs, art files, and design assessments; conceptualized and produced designs for sales pitches.

Digital Artist at Custom Ink

December 31, 2013 - November 30, 2020

Prepared art for Direct-to-Garment, screen printing, laser engraving, embroidery, and sublimation; coached artists to become top performers; contributed to a design pilot project resulting in $3.1 million in first-year revenue.

Senior Designer at ODD SOX

June 9, 2025 - Present

Create and mockup designs for socks, underwear, and hats for licensed and unlicensed design programs. Develop single-pack and multi-pack packaging files in compliance with internal brand standards and licensor requirements. Partner with Sales and Production teams to develop new custom packaging solutions, improving product presentation and sell-through. Build and refine reusable mockup templates, increasing designer efficiency and reducing production time.

Senior Design Specialist at ODD SOX

June 1, 2015 - Present

Design and mockup designs for socks, underwear, and hats for licensed and unlicensed design programs; develop single-pack and multi-pack packaging in compliance with internal brand standards and licensor requirements; partner with Sales and Production teams to develop new custom packaging solutions, improving product presentation and sell-through; build and refine reusable mockup templates, increasing designer efficiency and reducing production time.

Freelance Designer at Self-employed

July 1, 2023 - Present

Lead brand merchandise strategy for 10 Torr Distillery & Brewery; design seasonal and event-based merchandise aligned with brand identity and audience trends; developed branding for Forever14 Foundation's inaugural fundraising golf tournament.

Digital Artist at Custom Ink

January 1, 2014 - December 1, 2020

Prepared art for direct-to-garment, screen printing, laser engraving, embroidery, and sublimation using Adobe Illustrator and Photoshop; coached and mentored artists to become top performers; contributed to a design pilot project resulting in $3.1 million in first-year revenue.