William Alexander
I'm a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects.
About
I’m a dynamic and innovative creative professional with over 10 years of experience designing compelling visual content and managing end-to-end creative projects. I excel in Adobe Creative Suite and bringing cross-functional teams together to streamline operations, boost efficiency, and deliver solutions that align with business goals and customer needs.
I have a proven track record across brand design, packaging, and merchandise across licensed and unlicensed programs. I thrive in fast-paced environments and enjoy building reusable templates and scalable processes that reduce production time and elevate product presentation.
- 12 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Manufacturing
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Work experience· 11 roles
Create and mockup designs for socks, underwear, and hats for licensed and unlicensed design programs. Develop single-pack and multi-pack packaging files in compliance with internal brand standards and licensor requirements. Partner with Sales and Production teams to develop new custom packaging solutions, improving product presentation and sell-through. Build and refine reusable mockup templates, increasing designer efficiency and reducing production time.
Strategize, direct, record, and edit short-form content for social media; engage with brand ambassadors and followers; plan and execute social media ad campaigns; organize cloud video/photo library; analyze marketing metrics.
Lead brand merchandise strategy for 10 Torr Distillery & Brewery; design seasonal and event-based merchandise aligned with brand identity and audience trends; developed branding for Forever14 Foundation's inaugural fundraising golf tournament.
Education
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