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I’m a marketing professional based in Edinburgh, delivering evidence-based, customer-focused strategic marketing services for ambitious organisations. I specialise in market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. I work with retained and project-based clients across the third sector, public sector bodies, SMEs, and large corporates. Previously, I led marketing and business development as Marketing Director at Shepherd and Wedderburn, drove growth at The Royal Bank of Scotland, and built international experience with Sony Europe. I’m passionate about turning data into actionable marketing and helping teams lift performance.…I’m a marketing professional based in Edinburgh, delivering evidence-based, customer-focused strategic marketing services for ambitious organisations. I specialise in market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. I work with retained and project-based clients across the third sector, public sector bodies, SMEs, and large corporates. Previously, I led marketing and business development as Marketing Director at Shepherd and Wedderburn, drove growth at The Royal Bank of Scotland, and built international experience with Sony Europe. I’m passionate about turning data into actionable marketing and helping teams lift performance.

David Wallace

Marketing Consultant, Brand Strategist, Marketing Strategist, +2

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I’m a marketing professional based in Edinburgh, delivering evidence-based, customer-focused strategic marketing services for ambitious organisations. I specialise in market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. I work with retained and project-based clients across the third sector, public sector bodies, SMEs, and large corporates. Previously, I led marketing and business development as Marketing Director at Shepherd and Wedderburn, drove growth at The Royal Bank of Scotland, and built international experience with Sony Europe. I’m passionate about turning data into actionable marketing and helping teams lift performance.…I’m a marketing professional based in Edinburgh, delivering evidence-based, customer-focused strategic marketing services for ambitious organisations. I specialise in market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. I work with retained and project-based clients across the third sector, public sector bodies, SMEs, and large corporates. Previously, I led marketing and business development as Marketing Director at Shepherd and Wedderburn, drove growth at The Royal Bank of Scotland, and built international experience with Sony Europe. I’m passionate about turning data into actionable marketing and helping teams lift performance.

Available to hire

I’m a marketing professional based in Edinburgh, delivering evidence-based, customer-focused strategic marketing services for ambitious organisations. I specialise in market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. I work with retained and project-based clients across the third sector, public sector bodies, SMEs, and large corporates. Previously, I led marketing and business development as Marketing Director at Shepherd and Wedderburn, drove growth at The Royal Bank of Scotland, and built international experience with Sony Europe. I’m passionate about turning data into actionable marketing and helping teams lift performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

French

Advanced

German

Advanced

Work Experience

Marketing Consultant at Wallace Marketing Ltd

January 1, 2006 - Present

Deliver evidence-based, customer-focused strategic marketing services for ambitious organisations, including market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. Support retained and project-based clients in a diverse range of sectors, including third sector organisations, public sector bodies, small and medium-sized companies, and large corporates. Have undertaken research projects for various clients in the third and public sectors, including Edinburgh Council, Scottish Borders Council, Glasgow University, Third Sector Dumfries and Galloway, Sustrans, FareShare, Amnesty International, Inspiring Scotland (Stepping Stones for Families), and Foundation Scotland.

Marketing Director at Shepherd and Wedderburn LLP

January 1, 2000 - January 1, 2006

Managing a high-performing team and reporting directly to the CEO, led the marketing and business development functions to achieve double-digit income growth rates, greatly improved profile, higher rankings, and increased client satisfaction. Initiated, developed, and rolled out client research projects, a new marketing strategy, a refreshed brand identity, revised external and internal communications, as well as client acquisition, retention, and cross-selling programmes. Achieved national and international awards for innovative, effective marketing campaigns that challenged sector norms.

Marketing Manager at The Royal Bank of Scotland PLC

January 1, 1997 - January 1, 2000

Designed a five-year strategic growth plan for the corporate banking business in England and achieved senior management buy-in for its implementation. Developed and implemented business and corporate banking marketing initiatives supporting sales teams, customer acquisition, new product development, and product withdrawal.

Freelance Consultant at London

January 1, 1995 - January 1, 1997

Undertook paid consulting projects for Bankers Trust Company (now Deutsche Bank) and Toyota, while studying for an MBA at London Business School.

Manager, Eastern Europe and Eurasia at Sony Europe GmbH

January 1, 1993 - January 1, 1995

Reporting to the Japanese MD, developed business in a 29-country market during a 3-year period in which sales grew from $100m to $1bn. Worked with country managers on all aspects of business and prepared strategic and operational launch plans for new companies in Russia, Czech Republic, Bulgaria, Hungary, and the transfer of the regional operations centre from Frankfurt to Zürich. Co-ordinated sales and marketing activities across Western Europe, including market research, retail account management, brand management, and the introduction of a uniform dealer contract.

Assistant Manager, Consumer Sales and Marketing Europe at Sony Europe GmbH

January 1, 1992 - January 1, 1993

Reported to the MD, developed business in a 29-country market across Western Europe with a focus on sales and marketing alignment and market expansion.

Consultant at LCB Consultants Ltd (part of DZ Bank)

January 1, 1990 - January 1, 1992

Consulted on strategy assignments for senior executives of international client companies in various industries undergoing restructuring, mainly banking, aviation and manufacturing.

European Analyst at Fitch RS PLC

January 1, 1989 - January 1, 1990

Undertook research and analysis on European design and corporate identity projects.

Retail Analyst at Management Horizons Ltd

January 1, 1987 - January 1, 1989

Analysed and reported on European retail markets, account managed about 20 retail clients, participated in European market entry studies for several UK retailers and led study tours in the UK and Europe for clients.