David Wallace

Deliver evidence-based, customer-focused strategic marketing services for ambitious organisations, including market research and insight, marketing strategy and planning, implementation of marketing plans and campaigns, and training and coaching. Support retained and project-based clients in a diverse range of sectors, including third sector organisations, public sector bodies, small and medium-sized companies, and large corporates. Have undertaken research projects for various clients in the third and public sectors, including Edinburgh Council, Scottish Borders Council, Glasgow University, Third Sector Dumfries and Galloway, Sustrans, FareShare, Amnesty International, Inspiring Scotland (Stepping Stones for Families), and Foundation Scotland.

Managing a high-performing team and reporting directly to the CEO, led the marketing and business development functions to achieve double-digit income growth rates, greatly improved profile, higher rankings, and increased client satisfaction. Initiated, developed, and rolled out client research projects, a new marketing strategy, a refreshed brand identity, revised external and internal communications, as well as client acquisition, retention, and cross-selling programmes. Achieved national and international awards for innovative, effective marketing campaigns that challenged sector norms.

Designed a five-year strategic growth plan for the corporate banking business in England and achieved senior management buy-in for its implementation. Developed and implemented business and corporate banking marketing initiatives supporting sales teams, customer acquisition, new product development, and product withdrawal.