I'm Walter Ceder, a Shopify developer and CRO specialist with deep hands-on experience building high-converting product pages optimised for paid traffic. I work across the full Shopify stack — Liquid, HTML, CSS, JavaScript, metafields, and custom sections — and understand how to engineer product pages that convert cold Meta ad traffic into sales. My approach combines technical development with performance marketing insight: I implement SEO best practices, structured data, and Schema.org markup for organic visibility, while designing page layouts and UX flows around conversion psychology and funnel behaviour. I have delivered measurable results including conversion rate improvements from 4.13% to 7.25% and 102.75% revenue growth across Shopify Plus operations. I also build custom sections and components using metafields, Web Components, and Online Store 2.0 architecture — enabling dynamic, reusable page elements without theme bloat. As a Shopify Partner, I have direct access to development stores, theme tooling, and the Partner Dashboard — ensuring professional delivery from day one. I work independently, deliver on time, and document everything clearly.

Walter Ceder

I'm Walter Ceder, a Shopify developer and CRO specialist with deep hands-on experience building high-converting product pages optimised for paid traffic. I work across the full Shopify stack — Liquid, HTML, CSS, JavaScript, metafields, and custom sections — and understand how to engineer product pages that convert cold Meta ad traffic into sales. My approach combines technical development with performance marketing insight: I implement SEO best practices, structured data, and Schema.org markup for organic visibility, while designing page layouts and UX flows around conversion psychology and funnel behaviour. I have delivered measurable results including conversion rate improvements from 4.13% to 7.25% and 102.75% revenue growth across Shopify Plus operations. I also build custom sections and components using metafields, Web Components, and Online Store 2.0 architecture — enabling dynamic, reusable page elements without theme bloat. As a Shopify Partner, I have direct access to development stores, theme tooling, and the Partner Dashboard — ensuring professional delivery from day one. I work independently, deliver on time, and document everything clearly.

Available to hire

I’m Walter Ceder, a Shopify developer and CRO specialist with deep hands-on experience building high-converting product pages optimised for paid traffic. I work across the full Shopify stack — Liquid, HTML, CSS, JavaScript, metafields, and custom sections — and understand how to engineer product pages that convert cold Meta ad traffic into sales.
My approach combines technical development with performance marketing insight: I implement SEO best practices, structured data, and Schema.org markup for organic visibility, while designing page layouts and UX flows around conversion psychology and funnel behaviour. I have delivered measurable results including conversion rate improvements from 4.13% to 7.25% and 102.75% revenue growth across Shopify Plus operations.
I also build custom sections and components using metafields, Web Components, and Online Store 2.0 architecture — enabling dynamic, reusable page elements without theme bloat.
As a Shopify Partner, I have direct access to development stores, theme tooling, and the Partner Dashboard — ensuring professional delivery from day one. I work independently, deliver on time, and document everything clearly.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

E-commerce Developer & SEO Strategist at Audio Visual Revolution
February 1, 2026 - Present
End-to-end SEO strategy and digital marketing for Australia’s exclusive distributor; built Python-based SEO reporting integrating Google Search Console and GA4; delivered full technical SEO audit and keyword strategy; created YouTube SEO assets and evergreen content; deployed a reusable Shopify Liquid section for in-store engagement; architected a sale collections system using Online Store 2.0 and Web Components; authored architecture docs and staff guides; produced monthly impact-focused summaries.
Marketing & E-commerce Manager at Night n Day Group | IncontinenceProducts.com.au
July 1, 2023 - November 1, 2025
Oversaw daily Shopify Plus operations, increased sessions and conversion rate, managed campaigns via Google Ads and Klaviyo, improved ROI and organic traffic growth; implemented SEO strategies and ensured accurate app integrations and tracking.
Ecommerce Product Manager at April & Oak | HGLiving.com.au
June 1, 2018 - April 1, 2023
Led Magento 2-based e-commerce operations; managed product catalog, promotions, and brand integrations; improved SEO/SEM ROI and digital campaigns; oversaw inventory and fulfillment with PCI DSS compliance.
Ecommerce Product Manager at Taste Ireland
September 1, 2017 - May 1, 2018
Optimized SEO/SEM campaigns; integrated eBay/Amazon with BigCommerce; managed multi-channel marketing initiatives and product content; focused on conversion rate improvements and ROI.
Ecommerce Product Manager at Toymate
May 1, 2015 - August 1, 2017
Created and managed online store, IT, warehouse logistics, stock, pricing and SEO tasks; supported marketing with data-driven campaigns; leveraged WordPress/WooCommerce and Magento for e-commerce operations.
Ecommerce Manager at April & Oak | HGLiving.com.au
June 1, 2018 - April 1, 2023
Led online activities using Magento 2, including product management, promotions, design requirements, and marketing needs; implemented responsive redesigns, PCI DSS compliance, and dropship module integrations; improved SEO/ROI and supported multi-brand e-commerce operations.

Education

Associate in Multimedia at Santa Monica College
January 11, 2030 - May 19, 2026
Master's Degree, Technology (G.E.I.) at Université Côte d'Azur
January 11, 2030 - May 19, 2026
Bachelor's Degree, Technology F3 at Collège Lycée CF A Don Bosco Nice
January 11, 2030 - May 19, 2026
Associate in Multimedia at Santa Monica College
January 11, 2030 - May 19, 2026
Master's Degree, Technology at Université Côte d'Azur
January 11, 2030 - May 19, 2026
Bachelor's Degree, Technology F3 at Collège Lycée CF A Don Bosco Nice
January 11, 2030 - May 19, 2026

Qualifications

Microsoft Office, SQL Series, Web Design
January 11, 2030 - May 19, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Wholesale & Distribution

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more