Oana Maria Fenesan

Developed content for 20+ brands across home appliances, electronics, real estate, automotive, retail, F&B, and hospitality. Coordinated photo/video shoots, copywriting, and cross-channel collaborations by managing pre-production, production, and post-production tasks. Scaled $50K annual campaigns, driving +40% engagement and +30% organic reach. Optimised content strategies and ad spend to boost ROI by 60% YoY and achieve a 200% uplift in conversions, while staying current with social media trends. Managed quarterly budgets of $15K–$40K, boosting ROI by 3.5x and reducing CPC by 28%. Cut wasted ad spend by 35% through performance tracking and reallocation.

Social media management: increased followers by 45% while improving CTR by 22% and conversions by 30%, driving engagement and brand growth. Created localized content and applied SEO to boost visibility. Produced event coverage with real-time updates and post-event highlights, elevating audience engagement. Supported full production cycle (pre-production, on-site, post-production). Collaborated with Mall of Oman, City Centre, and Palm Jumeirah to deliver measurable results across KPIs: +50% follower growth, +20% CTR, and +28% conversions.

Designed and executed visual concepts translating brand identity into compelling campaigns. Applied storytelling techniques to create engaging visuals for different audiences and platforms. Produced both digital and traditional illustrations to support marketing, editorial, and promotional materials.