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I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy. I specialize in campaign optimization, conversion tracking, audience segmentation, A/B testing, and full-funnel planning, with a strong focus on improving ROI, increasing lead generation, and reducing acquisition costs. I enjoy working closely with clients, agencies, and cross-functional teams to turn marketing goals into measurable results. As an agency leader and senior marketing professional, I have managed high-spend accounts, developed integrated SEO strategies, improved reporting processes, and helped grow an agency portfolio by more than 50%.…I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy. I specialize in campaign optimization, conversion tracking, audience segmentation, A/B testing, and full-funnel planning, with a strong focus on improving ROI, increasing lead generation, and reducing acquisition costs. I enjoy working closely with clients, agencies, and cross-functional teams to turn marketing goals into measurable results. As an agency leader and senior marketing professional, I have managed high-spend accounts, developed integrated SEO strategies, improved reporting processes, and helped grow an agency portfolio by more than 50%.

Waqar Nasr

Performance Marketer, PPC Manager, Digital Marketer, +2

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I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy. I specialize in campaign optimization, conversion tracking, audience segmentation, A/B testing, and full-funnel planning, with a strong focus on improving ROI, increasing lead generation, and reducing acquisition costs. I enjoy working closely with clients, agencies, and cross-functional teams to turn marketing goals into measurable results. As an agency leader and senior marketing professional, I have managed high-spend accounts, developed integrated SEO strategies, improved reporting processes, and helped grow an agency portfolio by more than 50%.…I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy. I specialize in campaign optimization, conversion tracking, audience segmentation, A/B testing, and full-funnel planning, with a strong focus on improving ROI, increasing lead generation, and reducing acquisition costs. I enjoy working closely with clients, agencies, and cross-functional teams to turn marketing goals into measurable results. As an agency leader and senior marketing professional, I have managed high-spend accounts, developed integrated SEO strategies, improved reporting processes, and helped grow an agency portfolio by more than 50%.

Available to hire

I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy. I specialize in campaign optimization, conversion tracking, audience segmentation, A/B testing, and full-funnel planning, with a strong focus on improving ROI, increasing lead generation, and reducing acquisition costs.

I enjoy working closely with clients, agencies, and cross-functional teams to turn marketing goals into measurable results. As an agency leader and senior marketing professional, I have managed high-spend accounts, developed integrated SEO strategies, improved reporting processes, and helped grow an agency portfolio by more than 50%.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior SEM Specialist at Orbit Interactive

February 1, 2024 - April 1, 2024

Managed Google Local Service Ads and Vehicle Listing Ads, optimizing campaigns through precise targeting and bid adjustments. Collaborated with a global team, streamlined reporting, and reduced cost per lead through tailored search engine marketing strategies.

Digital Marketing Consultant at TGA - The Growth Ace

January 1, 2022 - April 1, 2023

Planned, executed, and optimized paid media campaigns across Google Ads and Meta. Developed performance-driven strategies involving audience segmentation, conversion tracking, and A/B testing to maximize return on investment.

Executive Director at Digitizewave - Digital Marketing Agency

January 1, 2021 - Present

Lead digital strategy and performance marketing initiatives for a diverse client base. Oversee paid campaigns across Google, Meta, and Bing, with a focus on media buying, conversion tracking, full-funnel optimization, team management, campaign reporting, and client acquisition. Grew the agency portfolio by more than 50%.

Google Ads Expert at Grapevine Marketing, LLC

July 1, 2019 - February 1, 2023

Managed full-funnel Google Ads campaigns across multiple industries, focusing on return on ad spend and lead quality. Developed keyword strategies, conducted A/B testing, implemented conversion tracking, and delivered client-facing reporting to improve advertising performance and satisfaction.

Senior AdWords Specialist & SEO Expert at GoFlare - Online Marketing Agency

February 1, 2017 - Present

Manage high-spend Google Ads accounts and lead integrated SEO strategies. Handle campaign structuring, bid strategy, audience segmentation, technical SEO, and content planning to improve click-through rates, return on ad spend, and sustained organic traffic growth.

Manager - Debt Collection & Credit Consultancy

January 1, 2013 - December 1, 2015

Led financial investigations and credit recovery for B2B clients. Developed case strategies, negotiated settlements, ensured compliance, and supported clients with actionable financial insights.

Manager – Debt Collection & Credit Consultancy

January 1, 2013 - December 1, 2015

Led financial investigations and credit recovery for business-to-business clients. Developed case strategies, negotiated settlements, ensured compliance, and provided actionable financial insights to support client needs.

Intern at Department of Social Welfare, Women Development & Bait-ul-Maal, Government of Punjab

July 1, 2011 - August 1, 2011

Completed an internship with the Department of Social Welfare, Women Development & Bait-ul-Maal, Government of Punjab.

Internship at Department of Social Welfare, Women Development & Bait-ul-Maal, Government of Punjab

July 1, 2011 - August 1, 2011

Completed an internship with the Government of Punjab department responsible for social welfare, women development, and Bait-ul-Maal initiatives.