Waqar Nasr
I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy.
About
I am a performance marketing specialist with more than 10 years of experience helping businesses grow through Google Ads, SEO, paid media, and data-driven digital strategy. I specialize in campaign optimization, conversion tracking, audience segmentation, A/B testing, and full-funnel planning, with a strong focus on improving ROI, increasing lead generation, and reducing acquisition costs.
I enjoy working closely with clients, agencies, and cross-functional teams to turn marketing goals into measurable results. As an agency leader and senior marketing professional, I have managed high-spend accounts, developed integrated SEO strategies, improved reporting processes, and helped grow an agency portfolio by more than 50%.
- 12 years' experience
- Joined September 2026
Industry experience
- Professional Services
- Software & Internet
- Financial Services
- Government
Work experience· 9 roles
Managed Google Local Service Ads and Vehicle Listing Ads, optimizing campaigns through precise targeting and bid adjustments. Collaborated with a global team, streamlined reporting, and reduced cost per lead through tailored search engine marketing strategies.
Planned, executed, and optimized paid media campaigns across Google Ads and Meta. Developed performance-driven strategies involving audience segmentation, conversion tracking, and A/B testing to maximize return on investment.
Lead digital strategy and performance marketing initiatives for a diverse client base. Oversee paid campaigns across Google, Meta, and Bing, with a focus on media buying, conversion tracking, full-funnel optimization, team management, campaign reporting, and client acquisition. Grew the agency portfolio by more than 50%.
Education· 8
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