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Hi, I’m Wasantha Kumar. I’m a results-driven E-commerce & Digital Marketing specialist with over 5 years of experience building multi-channel strategies, optimizing online stores, and driving revenue across GCC markets. I’ve managed 900+ SKUs on Shopify, Amazon UAE, Noon, and Carrefour, blending data analysis with creative content to boost conversions and customer engagement. Beyond marketing, I bring a strong technical foundation in web development, analytics, and content creation, enabling me to design, optimize, and scale e-commerce operations end-to-end. I’m passionate about building brands, partnering with influencers, and delivering tangible ROI.…Hi, I’m Wasantha Kumar. I’m a results-driven E-commerce & Digital Marketing specialist with over 5 years of experience building multi-channel strategies, optimizing online stores, and driving revenue across GCC markets. I’ve managed 900+ SKUs on Shopify, Amazon UAE, Noon, and Carrefour, blending data analysis with creative content to boost conversions and customer engagement. Beyond marketing, I bring a strong technical foundation in web development, analytics, and content creation, enabling me to design, optimize, and scale e-commerce operations end-to-end. I’m passionate about building brands, partnering with influencers, and delivering tangible ROI.

Mayalagu Rajesh Wasantha Kumar

Content Creator, Web Designer, Brand Designer, +2

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Hi, I’m Wasantha Kumar. I’m a results-driven E-commerce & Digital Marketing specialist with over 5 years of experience building multi-channel strategies, optimizing online stores, and driving revenue across GCC markets. I’ve managed 900+ SKUs on Shopify, Amazon UAE, Noon, and Carrefour, blending data analysis with creative content to boost conversions and customer engagement. Beyond marketing, I bring a strong technical foundation in web development, analytics, and content creation, enabling me to design, optimize, and scale e-commerce operations end-to-end. I’m passionate about building brands, partnering with influencers, and delivering tangible ROI.…Hi, I’m Wasantha Kumar. I’m a results-driven E-commerce & Digital Marketing specialist with over 5 years of experience building multi-channel strategies, optimizing online stores, and driving revenue across GCC markets. I’ve managed 900+ SKUs on Shopify, Amazon UAE, Noon, and Carrefour, blending data analysis with creative content to boost conversions and customer engagement. Beyond marketing, I bring a strong technical foundation in web development, analytics, and content creation, enabling me to design, optimize, and scale e-commerce operations end-to-end. I’m passionate about building brands, partnering with influencers, and delivering tangible ROI.

Available to hire

Hi, I’m Wasantha Kumar. I’m a results-driven E-commerce & Digital Marketing specialist with over 5 years of experience building multi-channel strategies, optimizing online stores, and driving revenue across GCC markets. I’ve managed 900+ SKUs on Shopify, Amazon UAE, Noon, and Carrefour, blending data analysis with creative content to boost conversions and customer engagement.

Beyond marketing, I bring a strong technical foundation in web development, analytics, and content creation, enabling me to design, optimize, and scale e-commerce operations end-to-end. I’m passionate about building brands, partnering with influencers, and delivering tangible ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Sinhala, Sinhalese

Advanced

Work Experience

E-Commerce & Digital Marketing Executive at Trends for Beauty & Personal Care Requisites Manufacturing LLC

January 1, 2023 - Present

Led end-to-end e-commerce operations for 3 brand websites and 900+ SKUs across Shopify, Amazon UAE, Noon, and Carrefour, ensuring real-time product availability, competitive pricing, and accurate stock monitoring. Implemented inventory management systems that reduced stock discrepancies by 35% and improved order fulfillment accuracy to 98%. Coordinated daily fulfillment and logistics with DHL, Aramex, and local couriers, delivering to 33+ countries in the GCC, Middle East, Asia, and Europe. Delivered comprehensive e-commerce and digital marketing support to partners and dealers across 33+ countries through training, technical assistance, and marketing collateral. Developed multi-channel digital marketing strategies across Meta, Google, and TikTok, achieving an average ROAS of 4.5x. Created 150+ paid campaigns with advanced audience targeting, A/B testing for creatives, and data-driven budget allocation. Improved organic website traffic by 65% through technical SEO, keyword research, co

Digital Marketing Manager at Kubura Resort, Sri Lanka

March 1, 2020 - December 1, 2022

Drove digital marketing strategy for Kubura Resort, increasing online bookings by 30% YoY and total revenue by 45% during post-pandemic recovery. Led a team of 3 digital marketers, overseeing content creation, SEO/SEM campaigns, email automation, and social media strategy across all platforms. Managed Google Ads and Meta advertising with an $8,000 monthly budget, achieving 320% ROI through continuous optimization and A/B testing. Used Google Analytics, GTM, and Meta Pixel to track user behavior, optimize conversion funnels, and improve website performance. Collaborated with sales, operations, F&B, and management to align digital initiatives with business objectives. Executed email marketing campaigns with segmentation driving direct bookings of over $50,000. Explored innovative strategies such as virtual tours, user-generated content, and influencer partnerships to sustain growth.

IT Technician at National Agriculture Information and Communication Center

January 1, 2014 - February 1, 2020

Provided end-to-end IT support for 200+ users, including hardware maintenance, software troubleshooting, and system administration. Managed LAN/WAN, Wi-Fi, VoIP, CCTV, NAS storage, and biometric access control systems ensuring 99.5% uptime. Administered Windows Server, Linux, and macOS platforms with user account management, security configurations, software deployment, system updates, and data backup procedures. Supported live webcasting operations, audiovisual equipment setup, and hybrid conference systems for government meetings, agricultural training programs, and public awareness campaigns. Implemented data recovery solutions and disaster recovery protocols with a 95% success rate. Trained staff on new software applications, cybersecurity best practices, and created documentation and user guides.