Hi, I'm Syed Wasif Ali, a passionate Creative Director with over three years of experience specializing in film, digital content, and advertising. I've had the pleasure of working with some amazing brands like PepsiCo, LUMS, Xiaomi, PCB, BYD, and Coca-Cola, creating compelling storytelling through directing, producing, and editing. I enjoy leading teams through all stages of production, from concept development and scriptwriting to the final cut. I’m always eager to bring fresh ideas to life and collaborate with diverse clients to create impactful campaigns that truly connect with audiences.…

Syed Wasif Ali

Hi, I'm Syed Wasif Ali, a passionate Creative Director with over three years of experience specializing in film, digital content, and advertising. I've had the pleasure of working with some amazing brands like PepsiCo, LUMS, Xiaomi, PCB, BYD, and Coca-Cola, creating compelling storytelling through directing, producing, and editing. I enjoy leading teams through all stages of production, from concept development and scriptwriting to the final cut. I’m always eager to bring fresh ideas to life and collaborate with diverse clients to create impactful campaigns that truly connect with audiences.…

Available to hire

Hi, I’m Syed Wasif Ali, a passionate Creative Director with over three years of experience specializing in film, digital content, and advertising. I’ve had the pleasure of working with some amazing brands like PepsiCo, LUMS, Xiaomi, PCB, BYD, and Coca-Cola, creating compelling storytelling through directing, producing, and editing.

I enjoy leading teams through all stages of production, from concept development and scriptwriting to the final cut. I’m always eager to bring fresh ideas to life and collaborate with diverse clients to create impactful campaigns that truly connect with audiences.

See more

Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Creative Director, Associate Director & Editor at Visual Prophecy
March 1, 2022 - Present
Served as the primary full-time Creative Director, Associate Director, and Editor, leading DVCs, TVCs, and social media campaigns from concept to completion. Developed scripts, created treatment boards, and pitched creative ideas while managing production logistics across Lahore. Collaborated with national and international clients including PCB, Allied Bank, Xiaomi, BYD, Muzz Desi, and PepsiCo, overseeing the entire process from planning and budgeting to execution. Coordinated with VFX artists to ensure the timely delivery of high-quality final products.
Creative Director, Associate Director & Editor at Helium Marketing
July 1, 2023 - Present
Led end-to-end production of DVCs, TVCs, and social media campaigns from concept to completion. Developed scripts, created treatment boards, and pitched creative ideas while managing production logistics. Collaborated with clients including PCB, Allied Bank, Xiaomi, BYD, Muzz Desi, and PepsiCo. Key projects included Pakistan’s Independence Day TVC, Xiaomi New Year DVC, and PCB Kit Reveal.
Copywriter / Creative Director / Associate Director / Editor at Visual Prophecy
August 1, 2025 - September 9, 2025
Directed concept development and scripts to ensure messaging was on-brand; directed and co-directed commercials; crafted and refined pitch decks; pitched original concepts to clients; managed client relationships; implemented digital-first content strategies across print, online, outdoor, direct marketing, PR and corporate events; oversaw post-production including editing, color grading, and sound design; managed multi-channel content deployment.
Assistant Director / Junior Copywriter / Junior Editor / Copywriter at Visual Prophecy
July 1, 2023 - September 9, 2025
Coordinated production schedules and on-set logistics for multiple campaigns; created persuasive pitch presentations securing clients such as Xiaomi, PCB, Eighteen, LUMS, and PepsiCo; assisted in editing workflows; supported directors and senior creatives; completed a 3-month internship contributing to production, editing, and pitch preparation.
Creative Director/ Digital Content Producer / Project Manager at Strategos Media Solutions (Sister company of Visual Prophecy)
February 1, 2025 - September 9, 2025
Designed marketing materials for brands including Xiaomi, Urban Rattan, and Florellines; directed photography and video production for digital campaigns; developed CGI marketing and product reveal videos; engaged directly with clients to present concepts, gather feedback, and refine deliverables; collaborated with cross-functional teams to plan visual assets and boost online engagement; supported a digital-first content strategy across print, online, outdoor advertising, direct marketing, PR, and corporate events; oversaw creative direction from concept through delivery.
Junior Copywriter at MASAR EDUCATION
October 1, 2021 - September 9, 2025
Crafted and edited compelling scripts for videos on emerging topics, including AI and online business; conducted thorough research and fact-checking to ensure authenticity; revised and refined scripts for readability; collaborated with production teams to ensure seamless transition from written script to on-screen content.
Copywriter / Creative Director / Associate Director / Editor at Visual Prophecy
August 31, 2025 - September 9, 2025
Directed concept development and scripts to ensure on-brand messaging for campaigns with Xiaomi, Nestlé, Mashreq Bank, and Allied Bank; directed and co-directed commercials across pre-production, on-set, and post-production to maintain brand consistency; pitched original concepts directly to clients to accelerate approvals; managed client relationships and delivered engaging content across print, online, outdoor, and events for brands including Vivo, Xiaomi, BYD, Velo, PepsiCo, Allied Bank & Eighteen; maintained templates and release agreements to streamline inquiries; oversaw post-production (editing, color grading, sound design) and deployed AI-driven workflows for pre- and post-production; achieved close to 100 campaigns pitched/approved within three years and expanded multi-national collaborations.
Assistant Director / Junior Copywriter / Junior Editor / Copywriter at Visual Prophecy
July 31, 2023 - September 9, 2025
Coordinated production schedules and on-set logistics for multiple campaigns; created persuasive pitch presentations securing clients such as Xiaomi, PCB, Eighteen, LUMS, and PepsiCo; assisted in editing workflows, organized footage, and prepared assembly cuts; supported directors and senior creatives in ideation and production execution; contributed to a 3-month internship involving production, editing, and pitch preparation.
Creative Director / Digital Content Producer / Project Manager at Strategos Media Solutions (Sister company of Visual Prophecy)
February 28, 2025 - September 9, 2025
Directed marketing materials and campaigns for brands including Xiaomi, Urban Rattan, and Florellines; led photography and video production for digital campaigns; developed CGI marketing and product reveal videos in collaboration with VFX and animation teams; engaged directly with clients to present concepts, gather feedback, and refine deliverables; planned visual assets with cross-functional teams to boost online engagement and brand visibility; supported a digital-first approach across print, online, outdoor, direct marketing, PR, and corporate events for Xiaomi Pakistan, Urban Rattan (UAE, Saudi Arabia & Pakistan) & Florellines; oversaw end-to-end creative direction from concept to delivery.
Junior Copywriter at MASAR EDUCATION
October 31, 2021 - September 9, 2025
Wrote scripts for videos on AI and online business topics; conducted thorough research and fact-checking to ensure accuracy; revised scripts for readability and consistent tone; collaborated with production teams to ensure smooth transitions from script to on-screen content.

Education

Bachelor of Arts (Honors) at Beaconhouse National University, Lahore, Pakistan
January 1, 2019 - December 31, 2023
High School Diploma at Arab Unity School, Dubai, UAE
January 1, 2004 - December 31, 2018
BA Honors in Social Sciences, Major in Theater, Film & Television at Beaconhouse National University
January 11, 2030 - January 1, 2023
O-Levels in Sciences; A-Levels in Humanities at Arab Unity School
January 11, 2030 - January 1, 2019
BA Honors in Social Sciences, Major in Theater, Film & Television at Beaconhouse National University
January 11, 2030 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Consumer Goods, Government, Education, Professional Services, Other

Skills

Experience Level