I’m a senior creative with 12 years of experience shaping brand and design strategies for both corporate and consumer brands. I truly believe that design has the power to change the world and create a better place for everyone! I bring brand strategy, creative juices, kindness, empathy, storytelling and the ability to create visual solutions that can elevate businesses and the world in a meaningful and positive way! Resume & Portfolio upon request! SPECIALISES: Corporate & Consumer Branding (CPG) Brand Communications [Brand Management, Brand experience, Key Visuals, Campaigns, Activations, Merchandises, Point-of-Sales, Out-Of-Home, Digital, Brand Touchpoints (BTLs & ATLs), Marketing & Promotional materials, Social Media design, content management & media features/operations]

I’m a senior creative with 12 years of experience shaping brand and design strategies for both corporate and consumer brands. I truly believe that design has the power to change the world and create a better place for everyone! I bring brand strategy, creative juices, kindness, empathy, storytelling and the ability to create visual solutions that can elevate businesses and the world in a meaningful and positive way! Resume & Portfolio upon request! SPECIALISES: Corporate & Consumer Branding (CPG) Brand Communications [Brand Management, Brand experience, Key Visuals, Campaigns, Activations, Merchandises, Point-of-Sales, Out-Of-Home, Digital, Brand Touchpoints (BTLs & ATLs), Marketing & Promotional materials, Social Media design, content management & media features/operations]

Available to hire

I’m a senior creative with 12 years of experience shaping brand and design strategies for both corporate and consumer brands. I truly believe that design has the power to change the world and create a better place for everyone!

I bring brand strategy, creative juices, kindness, empathy, storytelling and the ability to create visual solutions that can elevate businesses and the world in a meaningful and positive way!

Resume & Portfolio upon request!

SPECIALISES:
Corporate & Consumer Branding (CPG)
Brand Communications [Brand Management, Brand experience, Key Visuals, Campaigns, Activations, Merchandises, Point-of-Sales, Out-Of-Home, Digital, Brand Touchpoints (BTLs & ATLs), Marketing & Promotional materials, Social Media design, content management & media features/operations]

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Language

English
Fluent

Work Experience

Assistant Director (Branding & Marketing) at Ministry of Defence Singapore (Army)
July 1, 2025 - February 28, 2026
Senior branding & marketing lead for the Army; responsible for branding strategies, campaigns, and cross-functional stakeholder coordination to strengthen brand identity.
Head of Creative Design at World Table Tennis (WTT)
December 1, 2024 - September 30, 2025
Head of Creative Design, overseeing global brand visuals, campaigns and design systems for World Table Tennis across markets, federations and partners.
Design Manager at Julie’s Manufacturing Sdn. Bhd.
December 1, 2022 - September 30, 2025
Design Manager overseeing packaging, branding and product design across multiple SKUs; developed design systems and collaborated with marketing and production to align brand storytelling.
Senior Designer at Superunion
November 1, 2020 - September 30, 2025
Senior Designer crafting brand identities and campaigns for international clients; led creative development from concept to production and mentored junior designers.
Middleweight Designer at Cowan
July 1, 2019 - September 30, 2025
Middleweight Designer contributing to brand identities and packaging for multiple clients; collaborated across teams in a fast-paced agency environment.
Designer at Jones Knowles Ritchie
May 1, 2014 - August 12, 2016
Designed packaging and brand communications for global consumer brands, honing my craft at a world-renowned agency.

Education

Bachelor of Arts (2nd Upper Honours) in Communication Design at The Glasgow School of Art, UK
September 1, 2012 - July 18, 2014
Diploma with Merit in Interactive Media Design at Temasek Polytechnic, SG
April 16, 2007 - May 28, 2010

Qualifications

Transform Award Asia 2021 - Julie’s Biscuit Masterbrand Refresh
January 1, 2021 - April 1, 2026

Industry Experience

Government, Manufacturing, Retail, Media & Entertainment, Professional Services, Consumer Goods, Wholesale & Distribution, Other, Financial Services, Healthcare