I am a Senior Product & UX/UI Designer with over 20 years of experience creating intuitive, high-performing digital products across SaaS, streaming media, enterprise, and start-ups. I specialize in simplifying complex systems, leading design systems, and delivering seamless cross-platform experiences. Skilled at analyzing tasks and challenges, I ensure all scenarios are considered and collaborate closely with development teams to ship impactful products. I am adept at designing for multiple platforms including web, mobile, and tablet and enjoy working on E-Commerce, SaaS, media platforms, and fitness-related projects. I am continuously exploring new tools and technologies, combining creativity with user-centric design to deliver engaging and effective digital experiences.

Anders Madsen

I am a Senior Product & UX/UI Designer with over 20 years of experience creating intuitive, high-performing digital products across SaaS, streaming media, enterprise, and start-ups. I specialize in simplifying complex systems, leading design systems, and delivering seamless cross-platform experiences. Skilled at analyzing tasks and challenges, I ensure all scenarios are considered and collaborate closely with development teams to ship impactful products. I am adept at designing for multiple platforms including web, mobile, and tablet and enjoy working on E-Commerce, SaaS, media platforms, and fitness-related projects. I am continuously exploring new tools and technologies, combining creativity with user-centric design to deliver engaging and effective digital experiences.

Available to hire

I am a Senior Product & UX/UI Designer with over 20 years of experience creating intuitive, high-performing digital products across SaaS, streaming media, enterprise, and start-ups. I specialize in simplifying complex systems, leading design systems, and delivering seamless cross-platform experiences. Skilled at analyzing tasks and challenges, I ensure all scenarios are considered and collaborate closely with development teams to ship impactful products.

I am adept at designing for multiple platforms including web, mobile, and tablet and enjoy working on E-Commerce, SaaS, media platforms, and fitness-related projects. I am continuously exploring new tools and technologies, combining creativity with user-centric design to deliver engaging and effective digital experiences.

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Language

English
Advanced

Work Experience

Digital UX Manager at EPOS
December 31, 2023 - August 26, 2025
Led creation of a new design system covering component libraries, icon design, and accessibility standards. Ensured brand consistency and high-quality user experience across web, apps, and digital services. Initiated and built a usability test lab, introducing prototype-based validation for features and language. Designed concepts for enterprise, gaming, and meeting-room solutions, aligning with hardware and software teams.
UX/UI & Product Designer at YouSee / Nuuday
December 31, 2021 - August 26, 2025
Designed and shipped features for Denmark’s largest streaming service, reaching over 1M daily users. Key projects included “Bland Selv” (Mix Yourself) customizable channel packs and multitasking video playback. Worked across TV platforms, mobile, and web platforms with Agile/Scrum methods. Partnered with product managers and developers to translate complex requirements into intuitive UI.
UX/UI & Product Designer, Web Designer at DR / Danmarks Radio
December 31, 2014 - August 26, 2025
Designed interfaces for public cultural archives, CMS backends, and streaming products. Created e-learning platforms for primary/secondary schools and drama series web portals. Developed first version of DR Live TV in a browser (dr.dk/tv) and an innovative collaborative video player (pre-YouTube).
Freelance Product & UX Designer at Fastforward | ffw.io
December 31, 2025 - August 26, 2025
Designed a SaaS platform to digitize and enrich materials using AI-generated metadata. Created workflows for registering, tagging, and describing video scenes to improve searchability. Collaborated with founders to develop the product vision, UI architecture, and feature roadmap.
Freelance Product & UX Designer at Relation.news
December 31, 2024 - August 26, 2025
Designed a “Spotify for news” platform with AI-driven analytics for personalized consumption.

Education

SAFe Agilist at Scaled Agile Inc
January 1, 2023 - December 31, 2023
Mediekoordinator at Technical School Copenhagen
January 1, 2002 - June 30, 2002
Media Economics at Interactive Media & Marketing Academy in Nakskov
January 1, 2000 - December 31, 2000
Kreativ Linje at Technical School Copenhagen
January 1, 1997 - December 31, 1997

Qualifications

Education SAFe Agilist Course
January 1, 2023 - December 31, 2023

Industry Experience

Software & Internet, Media & Entertainment, Education