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I’m a tech marketer and customer-journey architect with 20+ years across travel, sales, and digital business—and the last 10+ years dedicated to performance marketing, tracking, and eCommerce growth. I help brands build the full online growth system behind the ads: measurement infrastructure (GA4, GTM client/server-side, Meta CAPI, Consent Mode v2), product feeds, CRM & lifecycle automation, and CRO—so results are tied to real business outcomes, not just platform dashboards. I founded WAYOO Consulting in Zagreb and support B2C and B2B clients across the US and EU (including eCommerce on Shopify/WooCommerce/Shopware, DTC health & wellness, telehealth, travel, real estate, legal, education, and lead generation). I led performance marketing teams with budgets up to €500,000/month, where I also resolved tricky tracking issues and built reusable server-side tracking frameworks that reliably power optimization and reporting.…I’m a tech marketer and customer-journey architect with 20+ years across travel, sales, and digital business—and the last 10+ years dedicated to performance marketing, tracking, and eCommerce growth. I help brands build the full online growth system behind the ads: measurement infrastructure (GA4, GTM client/server-side, Meta CAPI, Consent Mode v2), product feeds, CRM & lifecycle automation, and CRO—so results are tied to real business outcomes, not just platform dashboards. I founded WAYOO Consulting in Zagreb and support B2C and B2B clients across the US and EU (including eCommerce on Shopify/WooCommerce/Shopware, DTC health & wellness, telehealth, travel, real estate, legal, education, and lead generation). I led performance marketing teams with budgets up to €500,000/month, where I also resolved tricky tracking issues and built reusable server-side tracking frameworks that reliably power optimization and reporting.

Vladimir Mitić

Performance Marketer, Marketing Consultant, Conversion Rate Optimization Expert, +2

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I’m a tech marketer and customer-journey architect with 20+ years across travel, sales, and digital business—and the last 10+ years dedicated to performance marketing, tracking, and eCommerce growth. I help brands build the full online growth system behind the ads: measurement infrastructure (GA4, GTM client/server-side, Meta CAPI, Consent Mode v2), product feeds, CRM & lifecycle automation, and CRO—so results are tied to real business outcomes, not just platform dashboards. I founded WAYOO Consulting in Zagreb and support B2C and B2B clients across the US and EU (including eCommerce on Shopify/WooCommerce/Shopware, DTC health & wellness, telehealth, travel, real estate, legal, education, and lead generation). I led performance marketing teams with budgets up to €500,000/month, where I also resolved tricky tracking issues and built reusable server-side tracking frameworks that reliably power optimization and reporting.…I’m a tech marketer and customer-journey architect with 20+ years across travel, sales, and digital business—and the last 10+ years dedicated to performance marketing, tracking, and eCommerce growth. I help brands build the full online growth system behind the ads: measurement infrastructure (GA4, GTM client/server-side, Meta CAPI, Consent Mode v2), product feeds, CRM & lifecycle automation, and CRO—so results are tied to real business outcomes, not just platform dashboards. I founded WAYOO Consulting in Zagreb and support B2C and B2B clients across the US and EU (including eCommerce on Shopify/WooCommerce/Shopware, DTC health & wellness, telehealth, travel, real estate, legal, education, and lead generation). I led performance marketing teams with budgets up to €500,000/month, where I also resolved tricky tracking issues and built reusable server-side tracking frameworks that reliably power optimization and reporting.

Available to hire

I’m a tech marketer and customer-journey architect with 20+ years across travel, sales, and digital business—and the last 10+ years dedicated to performance marketing, tracking, and eCommerce growth. I help brands build the full online growth system behind the ads: measurement infrastructure (GA4, GTM client/server-side, Meta CAPI, Consent Mode v2), product feeds, CRM & lifecycle automation, and CRO—so results are tied to real business outcomes, not just platform dashboards.

I founded WAYOO Consulting in Zagreb and support B2C and B2B clients across the US and EU (including eCommerce on Shopify/WooCommerce/Shopware, DTC health & wellness, telehealth, travel, real estate, legal, education, and lead generation). I led performance marketing teams with budgets up to €500,000/month, where I also resolved tricky tracking issues and built reusable server-side tracking frameworks that reliably power optimization and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Croatian

Fluent

English

Fluent

Serbian

Fluent

German

Intermediate

Work Experience

SEO Tech Consultant (Freelance) at woxow.com

August 1, 2023 - Present

Provided technical SEO consulting including site audits, indexation diagnostics, and on-page optimization. Built SEO data dashboards in Looker Studio.

Short-Term Expert: Digital, Growth & Tech Marketing at GIZ, SAIS programme (contracted via CEFE International)

January 1, 2023 - Present

Delivered growth and tech marketing support for multiple initiatives including WordPress website and tracking setup (AgNexus in Kenya), webpage/tracking/CRM implementation (Koolboks in Nigeria), SAIS website upgrade (Pan-Africa), and additional support through SpaceAI and founder mentorship activities for Female Founder Academy winners.

Co-Founder & Managing Partner at Blueprint SMART (Digital agency)

March 1, 2021 - February 28, 2023

Co-founded and managed a customer-journey marketing agency focused on DTC business development, eCommerce development, paid media, SEO, analytics, and web development.

Revenue Lead (Contract) at Stoked (Product & MVP studio)

April 1, 2020 - October 31, 2020

Developed short- and long-term revenue generation strategy and processes. Set and tracked marketing and sales KPIs/OKRs and led the marketing and sales teams.

Head of Performance Marketing at Lizza GmbH

April 1, 2019 - May 31, 2023

Led and ran Google Ads and owned a €150,000 monthly marketing budget. Managed a virtual performance team (ads manager, design/copy, Amazon, email marketing, Pinterest) and reported KPIs weekly. Diagnosed and fixed tracking and conversion measurement issues and recommended conversion improvements to improve performance and reporting reliability.

Performance Marketing Lead at Bright Solutions GmbH (Digital agency)

February 1, 2019 - Present

Owned and implemented performance marketing KPI tracking and conversion measurement concepts across channels. Ensured conversions were measured correctly, continuously optimized campaigns for quality and conversion outcomes, and supported lead-quality investigations for B2B and Search/PMax accounts. Managed budgets and provided concrete conversion improvement recommendations.

Founder & Lead Consultant at WAYOO Consulting (WAYOO d.o.o.)

March 1, 2018 - Present

I run a boutique consultancy focused on tech marketing, paid media, tracking infrastructure, and eCommerce growth. I design and implement end-to-end online business systems: audits and strategy, measurement architecture (GA4, GTM web and server-side via Stape, Meta CAPI, Consent Mode v2), feeds and catalogs, CRM/email automation, CRO and testing, plus reporting/automation using tools like BigQuery and Looker Studio. I also handle compliance-sensitive advertising (health/telehealth), perform tracking and attribution audits for Shopify, and build reusable cross-client infrastructures for multi-platform performance marketing and optimization.