I'm an Emmy Award-winning senior video producer and editor with more than 15 years of experience in editorial and branded video production. I lead end-to-end content creation—from scripting and shooting to post-production—and I enjoy delivering mobile-first, social-optimized content under tight deadlines. I’m proficient in Adobe Premiere Pro, After Effects, color correction, audio editing, and motion graphics integration. I’m passionate about visual storytelling, newsroom collaboration, and leveraging AI to streamline media workflows. I thrive in cross-functional teams, value clear communication, and love exploring new tools to accelerate production while maintaining high quality. I’m excited to push creative boundaries and help brands tell compelling stories across social platforms.

William Brandon Bales

I'm an Emmy Award-winning senior video producer and editor with more than 15 years of experience in editorial and branded video production. I lead end-to-end content creation—from scripting and shooting to post-production—and I enjoy delivering mobile-first, social-optimized content under tight deadlines. I’m proficient in Adobe Premiere Pro, After Effects, color correction, audio editing, and motion graphics integration. I’m passionate about visual storytelling, newsroom collaboration, and leveraging AI to streamline media workflows. I thrive in cross-functional teams, value clear communication, and love exploring new tools to accelerate production while maintaining high quality. I’m excited to push creative boundaries and help brands tell compelling stories across social platforms.

Available to hire

I’m an Emmy Award-winning senior video producer and editor with more than 15 years of experience in editorial and branded video production. I lead end-to-end content creation—from scripting and shooting to post-production—and I enjoy delivering mobile-first, social-optimized content under tight deadlines. I’m proficient in Adobe Premiere Pro, After Effects, color correction, audio editing, and motion graphics integration. I’m passionate about visual storytelling, newsroom collaboration, and leveraging AI to streamline media workflows.

I thrive in cross-functional teams, value clear communication, and love exploring new tools to accelerate production while maintaining high quality. I’m excited to push creative boundaries and help brands tell compelling stories across social platforms.

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Language

English
Fluent

Work Experience

Director of Content & Digital Media (Consultant) at Freelance / Various Clients
January 1, 2023 - June 14, 2024
Develop video strategy and produce high-impact video content for social and web channels. Integrate AI tools such as Runway and ElevenLabs to improve post-production speed. Manage visual storytelling from concept to delivery, incorporating motion graphics. Clients include Out of Print Records, Boxlab Promotions, and Actors Empowerment Summit.
Head of Video & Digital Content at Ingage Management
January 1, 2021 - December 31, 2022
Directed video strategy and execution across Instagram, YouTube, and TikTok platforms. Delivered over 1,000 videos and surpassed 1 billion total views. Implemented automated delivery systems using Zapier and Airtable. Successfully grew the brand’s social following to over 6 million.
Senior Content Producer at Delish.com / Hearst
June 1, 2016 - December 31, 2020
Edited short- and long-form video content for food and lifestyle segments. Managed pre- and post-production tasks including scripting, shooting, and budgeting. Led team growth and strategic content planning during rapid social expansion. Oversaw video production that grew Facebook followers from 500K to over 20 million.
Video Editor at Rolling Stone / Wenner Media
March 1, 2014 - May 31, 2016
Edited breaking news features, artist interviews, and documentary-style content. Collaborated closely with journalists and producers to create editorially aligned visual stories.
Video Editor at Madison Square Garden Networks
April 1, 2012 - February 28, 2014
Produced and edited short- and long-form original sports and entertainment programming. Applied motion graphics and color grading to enhance visual quality. Directed game break live-streams with on-air talent.
Lead News Editor & Aerial Photographer at ABC News
May 1, 2010 - March 31, 2012
Led post-production for live and breaking news segments under strict deadlines. Captured aerial video footage for local and national news broadcasts.
Director of Content & Digital Media (Consultant)
January 1, 2023 - November 12, 2025
Developed video strategy and produced high-impact video content for social and web; integrated AI tools like Runway and ElevenLabs to improve post-production speed; managed visual storytelling from concept to delivery for multiple clients including Out of Print Records, Boxlab Promotions, and Actors Empowerment Summit.
Head of Video & Digital Content Management at Image Management
December 1, 2022 - December 1, 2022
Directed video strategy and execution across Instagram, YouTube, and TikTok; delivered over 1,000 videos and surpassed 1 billion total views; implemented automated delivery systems using Zapier and Airtable; grew the brand’s social following to over 6 million.
Senior Content Producer at Delish.com / Hearst
December 1, 2020 - December 1, 2020
Edited short- and long-form video content for food and lifestyle segments; managed pre- and post-production, including scripting, shooting, and budgeting; led team growth and strategic content planning during rapid social expansion.
Video Editor at Rolling Stone / Wenner Media
May 1, 2016 - May 1, 2016
Edited breaking news features, artist interviews, and documentary-style content; collaborated with journalists and producers to craft editorially aligned visuals.
Video Editor at Madison Square Garden Networks
January 1, 2016 - January 1, 2016
Produced and edited short- and long-form original sports and entertainment programming; applied motion graphics and color grading to enhance visuals; directed game-break live streams with on-air talent.
Lead News Editor & Aerial Photographer at ABC News
March 1, 2012 - March 1, 2012
Led post-production for live and breaking news segments under strict deadlines; captured aerial video footage for local and national broadcasts.

Education

Bachelor of Fine Arts at Oklahoma State University
January 1, 2002 - December 31, 2006
Bachelor of Fine Arts (BFA), Film and Media Production at Oklahoma State University
January 11, 2030 - November 12, 2025
Google IT Support Certificate at Coursera
January 11, 2030 - November 12, 2025
In Progress: Python for Everybody at University of Michigan
January 11, 2030 - November 12, 2025
Intro to Generative AI at Google Cloud
January 11, 2030 - November 12, 2025

Qualifications

Google IT Support Certificate
January 1, 2020 - December 31, 2020
Google IT Support Certificate
January 11, 2030 - November 12, 2025
Python for Everybody
January 11, 2030 - November 12, 2025
Intro to Generative AI
January 11, 2030 - November 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet