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I'm Steven Wilson-Beales, a content strategist and SEO leader with 15+ years of experience guiding digital content teams across broadcast, hard news, music and entertainment. I'm the Co-Chair of the Association of Publishers’ Journalism Advisory Board and maintain strong connections with audience growth specialists worldwide. At Global, I grew audience reach from 5 million to 25 million unique users and led the delivery of a best-in-class in-house content management system that accelerated digital news delivery by around 30%. I also launched innovative experiments like PopBuzz, achieving 1 million unique users within three months.…I'm Steven Wilson-Beales, a content strategist and SEO leader with 15+ years of experience guiding digital content teams across broadcast, hard news, music and entertainment. I'm the Co-Chair of the Association of Publishers’ Journalism Advisory Board and maintain strong connections with audience growth specialists worldwide. At Global, I grew audience reach from 5 million to 25 million unique users and led the delivery of a best-in-class in-house content management system that accelerated digital news delivery by around 30%. I also launched innovative experiments like PopBuzz, achieving 1 million unique users within three months.

Steven Wilson-Beales

Content Strategist, Marketing Strategist, Growth Marketer, +7

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I'm Steven Wilson-Beales, a content strategist and SEO leader with 15+ years of experience guiding digital content teams across broadcast, hard news, music and entertainment. I'm the Co-Chair of the Association of Publishers’ Journalism Advisory Board and maintain strong connections with audience growth specialists worldwide. At Global, I grew audience reach from 5 million to 25 million unique users and led the delivery of a best-in-class in-house content management system that accelerated digital news delivery by around 30%. I also launched innovative experiments like PopBuzz, achieving 1 million unique users within three months.…I'm Steven Wilson-Beales, a content strategist and SEO leader with 15+ years of experience guiding digital content teams across broadcast, hard news, music and entertainment. I'm the Co-Chair of the Association of Publishers’ Journalism Advisory Board and maintain strong connections with audience growth specialists worldwide. At Global, I grew audience reach from 5 million to 25 million unique users and led the delivery of a best-in-class in-house content management system that accelerated digital news delivery by around 30%. I also launched innovative experiments like PopBuzz, achieving 1 million unique users within three months.

Available to hire

I’m Steven Wilson-Beales, a content strategist and SEO leader with 15+ years of experience guiding digital content teams across broadcast, hard news, music and entertainment. I’m the Co-Chair of the Association of Publishers’ Journalism Advisory Board and maintain strong connections with audience growth specialists worldwide.

At Global, I grew audience reach from 5 million to 25 million unique users and led the delivery of a best-in-class in-house content management system that accelerated digital news delivery by around 30%. I also launched innovative experiments like PopBuzz, achieving 1 million unique users within three months.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of SEO & Editorial Product at Global

December 1, 2021 - October 1, 2025

Responsible for assisting Marketing, Product, Advertising, International, & Charity teams with their audience growth goals by successfully managing their SEO projects. Worked with the Business Lead to deliver a best-in-class content management system which increased the speed of our digital news delivery by 30% leading to an uplift in audience across LBC.

Head of Editorial & SEO at Global

January 1, 2014 - November 1, 2021

Successfully amplified Global’s studio output across all available digital platforms - driving our monthly UU figure from 5 million to 25 million. Brands included: Capital FM, PopBuzz, We The Unicorns, Capital Xtra, Heart, Radio X, Classic FM, Smooth, LBC and Gold.

Content Strategist Consultant at Self-Employed / Consulting

October 1, 2012 - January 1, 2014

Launched an international editorial team (US, Italy, Sweden, Germany, Turkey, Taiwan, Spain and France) to deliver celebrity, fashion and lifestyle news.

Content Strategist Consultant at Global

October 1, 2012 - January 1, 2014

Launched an international editorial team (US, Italy, Sweden, Germany, Turkey, Taiwan, Spain and France) to deliver celebrity, fashion and lifestyle news.

Content Strategist Consultant at Independent / International Editorial Team

October 1, 2012 - January 1, 2014

Launched an international editorial team (US, Italy, Sweden, Germany, Turkey, Taiwan, Spain and France) to deliver celebrity, fashion and lifestyle news.

Entertainment Editor, MSN at MSN

September 1, 2007 - October 1, 2012

Led the Entertainment team on the UK’s most popular homepage attracting over 25 million users each month.

Entertainment Editor / Managing Editor at MSN

September 1, 2007 - October 1, 2012

Led the Entertainment team on the UK’s most popular homepage, attracting over 25 million users each month.

Entertainment, Managing Editor at MSN

September 1, 2007 - October 1, 2012

Led the Entertainment team on the UK’s most popular homepage attracting over 25 million users each month.