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I’m Weaam, a marketing strategist with 8+ years across MENA, blending performance, product marketing, and lifecycle/CRM to turn interest into revenue. I plan and run full-funnel programs—paid (Google/Meta/LinkedIn), SEO & content, conversion-focused landing pages, and email/in-app journeys—backed by clean tracking and readable dashboards. I’m hands-on with GA4, Looker Studio,…

Weaam Essmat

Influencer Marketing Manager, Growth Marketer, Marketing Consultant, +2

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I’m Weaam, a marketing strategist with 8+ years across MENA, blending performance, product marketing, and lifecycle/CRM to turn interest into revenue. I plan and run full-funnel programs—paid (Google/Meta/LinkedIn), SEO & content, conversion-focused landing pages, and email/in-app journeys—backed by clean tracking and readable dashboards. I’m hands-on with GA4, Looker Studio,…

Available to hire

I’m Weaam, a marketing strategist with 8+ years across MENA, blending performance, product marketing, and lifecycle/CRM to turn interest into revenue. I plan and run full-funnel programs—paid (Google/Meta/LinkedIn), SEO & content, conversion-focused landing pages, and email/in-app journeys—backed by clean tracking and readable dashboards. I’m hands-on with GA4, Looker Studio,

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Marketing Manager at Edafa Venture Capital

August 1, 2024 - Present

Launched and scaled Startup Sync Podcast (400K+ listens) and Startup Sync App (Top-10 category ranking). Built portfolio programs including Founder Growth Program (with McGraw Hill & Venture for All®), an AI Automation & Integration Course, and a Hybrid Venture for matchmaking and expert consultations. Led GTM and partner activation for Startup Sync Event and delivered marketing for Edafa VC portfolio with GTM playbooks, demand gen, and PR across sectors.

Marketing Manager at Amanah Teknologia (SaaS)

August 1, 2024 - October 6, 2025

Acquired 6,500+ SQL, and reduced CAC by 40% via segmented media and funnel optimization.

Head of Marketing at RVVER (Fashion E-commerce)

July 1, 2023 - October 6, 2025

Scaled marketing efforts to 120K+ in 12 months; built partnerships (B2B) increasing from 120 to 250; drove 8K new accounts and 3.6K referrals for Shifa Hospital; ran 15+ digital campaigns across campaigns and channels.