I am a Brand and Visual Designer with 4+ years of experience building comprehensive visual identity systems and driving digital marketing strategy. I translate complex brand narratives into scalable visual languages that perform consistently across web, social, and physical touchpoints. I bring a sharp eye for detail, strong creative judgment, and a collaborative approach that keeps projects aligned, on-brand, and moving forward. I focus on storytelling and partner with interior designers to deepen user engagement and establish lasting brand authority.

Wei Hsin Hsiao

I am a Brand and Visual Designer with 4+ years of experience building comprehensive visual identity systems and driving digital marketing strategy. I translate complex brand narratives into scalable visual languages that perform consistently across web, social, and physical touchpoints. I bring a sharp eye for detail, strong creative judgment, and a collaborative approach that keeps projects aligned, on-brand, and moving forward. I focus on storytelling and partner with interior designers to deepen user engagement and establish lasting brand authority.

Available to hire

I am a Brand and Visual Designer with 4+ years of experience building comprehensive visual identity systems and driving digital marketing strategy. I translate complex brand narratives into scalable visual languages that perform consistently across web, social, and physical touchpoints. I bring a sharp eye for detail, strong creative judgment, and a collaborative approach that keeps projects aligned, on-brand, and moving forward.

I focus on storytelling and partner with interior designers to deepen user engagement and establish lasting brand authority.

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Language

English
Fluent

Work Experience

Independent Brand Designer at Self-Employed, Tucson, AZ
October 1, 2024 - Present
Led client communication, market research, brand strategy, creative direction, design execution, and final asset handoff for independent branding projects. Designed full-cycle brand identity systems, including logos, typography, color systems, brand guidelines, and rollout assets for digital and physical touchpoints. Secured a clear understanding of client needs at the initial stage by creating structured surveys to reduce client revision cycles and improve project workflow efficiency. Developed reusable layout templates and centralized brand asset libraries for clients with Figma and Canva, increasing in design efficiency for brand collateral.
Brand Designer at UNME Design Co.
October 1, 2021 - June 1, 2023
Orchestrated end-to-end visual identity and rebranding projects for 10+ brands across F&B, lifestyle, healthcare, and ecommerce. Delivered scalable brand guidelines and provided ongoing brand consultancy to maintain consistent visual systems for clients. Established comprehensive UI Kits and visual component libraries in Figma for recurring marketing campaigns. Optimized design workflows, reducing asset production time while maintaining visual consistency across all digital platforms. Translated 2D visual systems into 3D environments using SketchUp and AI tools, collaborating with interior designers to ensure brand integrity across retail stores, commercial offices, and department store counters.
Tiny House Designer at FOUND ARCHI
July 1, 2020 - May 1, 2021
Improved construction methods and structural designs to accelerate project timelines and reduce long-term maintenance costs at the source. Created modular furniture drawings and operated CNC machinery to translate design concepts into production. Led full lifecycle of multiple projects, ensuring all departments remained aligned from initial concept to final completion; delivered 2 buildings using new construction methods and a campus exhibition within 7 months.
Independent Brand Designer at Self-Employed
October 1, 2024 - Present
Led client communication, market research, brand strategy, creative direction, design execution, and final asset handoff for independent branding projects. Designed full-cycle brand identity systems, including logos, typography, color systems, brand guidelines, and rollout assets for digital and physical touchpoints. Implemented structured client surveys to reduce revision cycles and improve workflow efficiency. Created reusable layout templates and centralized brand asset libraries in Figma and Canva to boost design efficiency for brand collateral.

Education

Bachelor’s Degree in Material Arts and Design at National Tainan University of Arts, Taipei, Taiwan
September 1, 2016 - June 1, 2020
Bachelor’s Degree in Material Arts and Design at National Tainan University of Arts
September 1, 2016 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Healthcare, Professional Services, Software & Internet, Media & Entertainment, Other