Wendarr

Led community and content initiatives, generating 2M+ annual impressions across 6+ platforms; scaled cross-channel content production ~50% year-over-year; expanded short-form video output by 1,600%+ to improve discoverability. Managed online communities (Slack, Facebook, LinkedIn), launched in-person entrepreneur events, developed content strategies, maintained brand voice, tracked KPIs, and supervised events, budgets, and vendor coordination. Supported CEO speaking engagements through scheduling and logistics.

Led cross-platform content and community strategy resulting in 2M+ annual impressions and sustained audience growth across 6+ platforms. Built scalable content systems, increasing production by ~50% YoY and enabling consistent multi-channel distribution. Spearheaded expansion into short-form video, increasing output and improving reach and discoverability. Developed and executed content strategies across social media and membership platforms to drive engagement and audience growth. Managed and optimized online communities (Slack, Facebook, LinkedIn, etc.), improving user experience, onboarding, and retention. Tracked performance metrics and KPIs, identifying key drivers of engagement (content volume, consistency, and format) and adjusted strategy accordingly. Collaborated with executive leadership to align content and community initiatives with broader business goals, including membership growth and brand visibility. Created digital content and assets (social posts, graphics, newslette