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Marketing leader with a founder’s mindset and 10+ years of experience driving growth for early-stage, mission-driven startups. Scaled three direct-to-consumer (DTC) brands from the ground up to $9.5M in Annual Recurring Revenue (ARR) at a regional healthcare startup, owning full-funnel growth from demand planning to execution. Skilled in building and leading lean, cross-functional teams, aligning growth strategies with business objectives, and driving sustainable growth across Southeast Asia.…Marketing leader with a founder’s mindset and 10+ years of experience driving growth for early-stage, mission-driven startups. Scaled three direct-to-consumer (DTC) brands from the ground up to $9.5M in Annual Recurring Revenue (ARR) at a regional healthcare startup, owning full-funnel growth from demand planning to execution. Skilled in building and leading lean, cross-functional teams, aligning growth strategies with business objectives, and driving sustainable growth across Southeast Asia.

Wendy Boo

Growth Marketer, Marketing Strategist, Brand Strategist, +5

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Marketing leader with a founder’s mindset and 10+ years of experience driving growth for early-stage, mission-driven startups. Scaled three direct-to-consumer (DTC) brands from the ground up to $9.5M in Annual Recurring Revenue (ARR) at a regional healthcare startup, owning full-funnel growth from demand planning to execution. Skilled in building and leading lean, cross-functional teams, aligning growth strategies with business objectives, and driving sustainable growth across Southeast Asia.…Marketing leader with a founder’s mindset and 10+ years of experience driving growth for early-stage, mission-driven startups. Scaled three direct-to-consumer (DTC) brands from the ground up to $9.5M in Annual Recurring Revenue (ARR) at a regional healthcare startup, owning full-funnel growth from demand planning to execution. Skilled in building and leading lean, cross-functional teams, aligning growth strategies with business objectives, and driving sustainable growth across Southeast Asia.

Available to hire

Marketing leader with a founder’s mindset and 10+ years of experience driving growth for early-stage, mission-driven startups. Scaled three direct-to-consumer (DTC) brands from the ground up to $9.5M in Annual Recurring Revenue (ARR) at a regional healthcare startup, owning full-funnel growth from demand planning to execution.

Skilled in building and leading lean, cross-functional teams, aligning growth strategies with business objectives, and driving sustainable growth across Southeast Asia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Director of Growth (Founding Team Member) at ORA Group

March 20, 2025 - October 8, 2025

Leader of end-to-end growth strategy for a venture-backed digital health startup across SEA. Built and guided a 10-person cross-functional growth team, led demand planning, budgeting, and execution across paid media, CRM, and marketplaces, and partnered with brand, product, and engineering to drive creative performance, CRO, and sustainable ARR growth. Managed a $4M annual performance marketing budget across Meta, Google, TikTok, and experimental channels to optimize CAC and LTV.

Head of Digital Marketing at Amazon Graze

January 1, 2021 - October 8, 2025

Joined at an early stage and scaled online business into a key growth driver across Malaysia, Singapore, and Hong Kong. Oversaw end-to-end eCommerce, including digital acquisition, campaign planning, retention, web development, customer experience, and analytics. Generated over 50% of total company revenue through digital channels and delivered 200% YoY online revenue growth over 3 years. Launched new digital revenue streams via Lazada, Shopee, and brand partnerships.

Digital Marketing Manager at Mitosis

February 1, 2018 - October 8, 2025

Planned and executed all digital marketing activities for financial and insurance clients, including SEO/SEM, marketing data, email, paid social, display advertising, and UI/UX optimization. Led end-to-end project management and acted as the main point of contact for clients to ensure on-time delivery and measurable results.

Email Marketing Manager at Soulpepper

September 1, 2016 - October 8, 2025

Managed B2C lifecycle marketing operations end-to-end for 10+ brands, including strategy, execution, and optimization of email campaigns and lifecycle programs to drive engagement and revenue.