I’m a London-based UGC creator and fashion professional with a First-Class degree in Fashion Design and hands-on experience across merchandising, production and content creation.
I’m a London-based UGC creator and fashion professional with a First-Class degree in Fashion Design and hands-on experience across merchandising, production and content creation.
I create engaging short-form content across fashion, beauty, lifestyle and tech, including talking-head videos, GRWMs, product demonstrations, testimonials, styling content and performance-led ads. I’m confident on camera and enjoy making content which feels natural, relatable and visually strong while still communicating the product clearly.
My background in fashion means I understand products from both a creative and commercial perspective, from styling and presentation to customer appeal and brand positioning.
This was a gifted and paid UGC collaboration in which I created two separate Instagram videos for the brand. The brief required me to demonstrate the product clearly on camera, ensuring both the product and branding were visible throughout. I also followed a brand-provided voiceover script exactly, while keeping the final content natural, engaging and visually aligned with the brand’s social media style.
• Ownership of day-to-day coordination across 5 overseas factories, customers and internal teams for 1,000+ live styles, keeping priorities, approvals and deadlines moving in a high-volume environment, whilst working efficiently and independently. • Build strong external relationships and act as a central point of contact for suppliers and customers, resolving issues quickly while balancing commercial priorities and long-term working relationships. • Manage multiple critical paths, trackers and shared planning documents, identifying risks early, prioritising next actions by problem solving and keeping cross-functional stakeholders aligned, whilst communicating efficiently. • Research product, customer and trend developments to interpret briefs, spot opportunities and support commercial decision-making in a fast-moving creative business. • Coordinate press and shoot samples, imagery and product assets for customer, showroom and content deadlines, translating creative requirements into practical execution. • Manage purchase orders, invoices, shipment records and supplier follow-ups, strengthening commercial judgement, accuracy and ownership across operational workstreams. • Organise showrooms and create moodboards for client meetings, while coordinating international sample and product shipments to China to ensure materials arrive accurately and on schedule.
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