Available to hire
I am an experienced Technical Lead and Front-End Architect with over 15 years in delivering scalable digital platforms. My journey has seen me work with various enterprise and eCommerce environments, where I focus on performance, scalability, and measurable results. I am currently diving into the world of AI integration, using modern tools to enhance workflows and improve user experiences.
Experience Level
Language
English
Fluent
Work Experience
AI Integration Specialist / Technical Director at Awaken Solutions
January 1, 2025 - PresentLeading technical strategy and delivery of web and eCommerce solutions across multiple client accounts; driving performance, conversion, and development efficiency through AI-assisted tooling; managing client relationships and project outcomes.
Technical Director at Awaken Solutions
January 1, 2025 - PresentLeading Shopify and eCommerce development with focus on performance and AI-driven workflows.
Senior Front-End Developer / IT Consultant at Dubai Electronic Security Center
January 1, 2023 - January 1, 2025Led development across multiple projects, managing full lifecycle delivery, building high-performance web and cyber security websites/platforms.
Senior Front-End Developer / IT Consultant (Full-Time) at Dubai Electronic Security Center
January 1, 2023 - January 1, 2025Led development across multiple projects, delivering high-performance web platforms and cybersecurity-focused sites; introduced automation and efficiency improvements; collaborated with stakeholders to align technical solutions with business goals.
Senior Front-End Developer at Dubai Electronic Security Center
January 1, 2023 - January 1, 2025Delivered scalable enterprise platforms and improved development efficiency.
Senior Front-End Developer (Contract / Remote) at FinWiz Consulting
January 1, 2021 - January 1, 2023Developed front-end solutions and supported backend system integration in C#, working on CMS development and database-driven applications.
Senior Front-End Developer (Contract / Remote) at FinWiz Consulting - Australia
January 1, 2021 - January 1, 2023Developed front-end solutions and supported backend system integration for CMS-driven projects; delivered 80+ client casino projects; focused on performance and reliability.
Senior Developer at FinWiz Consulting
January 1, 2021 - January 1, 2023Delivered 80+ projects and supported backend integrations.
Founder / Technical Director at Awaken Solutions
January 1, 2019 - January 1, 2023Founded and managed a digital agency delivering web, SEO, and eCommerce solutions; oversaw full project lifecycle including strategy, development, and client management.
Founder / Technical Director (Business Owner) at Awaken Solutions
January 1, 2019 - January 1, 2023Founded and managed a digital agency delivering web, SEO, and eCommerce solutions; oversaw full project lifecycles, client management, and ongoing optimisation; built long-term client relationships.
Founder at Awaken Solutions
January 1, 2019 - January 1, 2023Founded Awaken Solutions and led full lifecycle development, delivering 40+ Shopify builds.
Head of Development / Business Lead at SSA / RebootLab / ThinkDigital
January 1, 2014 - January 1, 2021Led multidisciplinary teams delivering web and digital solutions, managed client relationships and project delivery.
Head of Development / Business Lead at SSA / RebootLab / ThinkDigital – Johannesburg
January 1, 2014 - January 1, 2021Led multidisciplinary teams delivering web and digital solutions; managed client relationships and project delivery; oversaw development strategy and technical leadership.
Head of Development at Various / N/A
January 1, 2014 - January 1, 2021Managed teams and delivered 40+ digital projects.
Digital Developer / Designer at Ogilvy & Mather
January 1, 2012 - January 1, 2014Delivered digital campaigns and web solutions for major brands, collaborated with marketing and creative teams.
Digital Developer / Designer at Ogilvy & Mather – Johannesburg
January 1, 2012 - January 1, 2014Delivered digital campaigns and web solutions for major brands; collaborated with marketing and creative teams to execute high-impact digital work.
Digital Developer / Designer at Virtuosa
January 1, 2009 - January 1, 2012Built and optimised websites for corporate clients, improved CMS usability and front-end performance.
Digital Developer / Designer at Virtuosa – Johannesburg
January 1, 2009 - January 1, 2012Built and optimised websites for corporate clients; improved CMS usability and front-end performance; gained foundation in building custom PHP scripts for CMS themes and plugins.
Education
BA Multimedia Design & Development at Greenside Design Centre
January 11, 2030 - March 31, 2026BA in Multimedia Design & Development at Greenside Design Centre, Johannesburg, South Africa
January 1, 2007 - January 1, 2009BA in Multimedia Design & Development at Greenside Design Centre
January 1, 2007 - January 1, 2009BA in Multimedia Design & Development at Greenside Design Centre
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
Experience Level
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