Available to hire
I am an experienced Technical Lead and Front-End Architect with over 15 years in delivering scalable digital platforms. My journey has seen me work with various enterprise and eCommerce environments, where I focus on performance, scalability, and measurable results. I am currently diving into the world of AI integration, using modern tools to enhance workflows and improve user experiences.
Experience Level
Language
English
Fluent
Work Experience
Technical Director at Awaken Solutions
January 1, 2025 - PresentLeading Shopify and eCommerce development with focus on performance and AI-driven workflows.
Senior Front-End Developer at Dubai Electronic Security Center
January 1, 2023 - January 1, 2025Delivered scalable enterprise platforms and improved development efficiency.
Founder at Awaken Solutions
January 1, 2019 - January 1, 2023Founded Awaken Solutions and led full lifecycle development, delivering 40+ Shopify builds.
Senior Developer at FinWiz Consulting
January 1, 2021 - January 1, 2023Delivered 80+ projects and supported backend integrations.
Head of Development at Various / N/A
January 1, 2014 - January 1, 2021Managed teams and delivered 40+ digital projects.
AI Integration Specialist / Technical Director at Awaken Solutions
January 1, 2025 - PresentLeading technical strategy and delivery of web and eCommerce solutions across multiple client accounts; driving performance, conversion, and development efficiency through AI-assisted tooling; managing client relationships and project outcomes.
Senior Front-End Developer / IT Consultant (Full-Time) at Dubai Electronic Security Center
January 1, 2023 - January 1, 2025Led development across multiple projects, delivering high-performance web platforms and cybersecurity-focused sites; introduced automation and efficiency improvements; collaborated with stakeholders to align technical solutions with business goals.
Founder / Technical Director (Business Owner) at Awaken Solutions
January 1, 2019 - January 1, 2023Founded and managed a digital agency delivering web, SEO, and eCommerce solutions; oversaw full project lifecycles, client management, and ongoing optimisation; built long-term client relationships.
Senior Front-End Developer (Contract / Remote) at FinWiz Consulting - Australia
January 1, 2021 - January 1, 2023Developed front-end solutions and supported backend system integration for CMS-driven projects; delivered 80+ client casino projects; focused on performance and reliability.
Head of Development / Business Lead at SSA / RebootLab / ThinkDigital – Johannesburg
January 1, 2014 - January 1, 2021Led multidisciplinary teams delivering web and digital solutions; managed client relationships and project delivery; oversaw development strategy and technical leadership.
Digital Developer / Designer at Ogilvy & Mather – Johannesburg
January 1, 2012 - January 1, 2014Delivered digital campaigns and web solutions for major brands; collaborated with marketing and creative teams to execute high-impact digital work.
Digital Developer / Designer at Virtuosa – Johannesburg
January 1, 2009 - January 1, 2012Built and optimised websites for corporate clients; improved CMS usability and front-end performance; gained foundation in building custom PHP scripts for CMS themes and plugins.
Senior Front-End Developer / IT Consultant at Dubai Electronic Security Center
January 1, 2023 - January 1, 2025Led development across multiple projects, managing full lifecycle delivery, building high-performance web and cyber security websites/platforms.
Founder / Technical Director at Awaken Solutions
January 1, 2019 - January 1, 2023Founded and managed a digital agency delivering web, SEO, and eCommerce solutions; oversaw full project lifecycle including strategy, development, and client management.
Senior Front-End Developer (Contract / Remote) at FinWiz Consulting
January 1, 2021 - January 1, 2023Developed front-end solutions and supported backend system integration in C#, working on CMS development and database-driven applications.
Head of Development / Business Lead at SSA / RebootLab / ThinkDigital
January 1, 2014 - January 1, 2021Led multidisciplinary teams delivering web and digital solutions, managed client relationships and project delivery.
Digital Developer / Designer at Ogilvy & Mather
January 1, 2012 - January 1, 2014Delivered digital campaigns and web solutions for major brands, collaborated with marketing and creative teams.
Digital Developer / Designer at Virtuosa
January 1, 2009 - January 1, 2012Built and optimised websites for corporate clients, improved CMS usability and front-end performance.
Education
BA Multimedia Design & Development at Greenside Design Centre
January 11, 2030 - March 31, 2026BA in Multimedia Design & Development at Greenside Design Centre, Johannesburg, South Africa
January 1, 2007 - January 1, 2009BA in Multimedia Design & Development at Greenside Design Centre
January 1, 2007 - January 1, 2009BA in Multimedia Design & Development at Greenside Design Centre
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
Experience Level
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