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I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals. I’ve led brand redesigns and designed sophisticated SaaS interfaces and marketplaces, taking full ownership from initial research and prototyping to final delivery. I’ve collaborated with multidisciplinary teams to modernize software, optimize usability, and implement accessible UI/UX strategies. I’m driven by the challenge of making complex technology feel human and intuitive, ensuring every interaction contributes to a seamless and high-performing product experience.…I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals. I’ve led brand redesigns and designed sophisticated SaaS interfaces and marketplaces, taking full ownership from initial research and prototyping to final delivery. I’ve collaborated with multidisciplinary teams to modernize software, optimize usability, and implement accessible UI/UX strategies. I’m driven by the challenge of making complex technology feel human and intuitive, ensuring every interaction contributes to a seamless and high-performing product experience.

Wesley Bruce

Product Designer, UX Designer, UI Designer, +3

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I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals. I’ve led brand redesigns and designed sophisticated SaaS interfaces and marketplaces, taking full ownership from initial research and prototyping to final delivery. I’ve collaborated with multidisciplinary teams to modernize software, optimize usability, and implement accessible UI/UX strategies. I’m driven by the challenge of making complex technology feel human and intuitive, ensuring every interaction contributes to a seamless and high-performing product experience.…I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals. I’ve led brand redesigns and designed sophisticated SaaS interfaces and marketplaces, taking full ownership from initial research and prototyping to final delivery. I’ve collaborated with multidisciplinary teams to modernize software, optimize usability, and implement accessible UI/UX strategies. I’m driven by the challenge of making complex technology feel human and intuitive, ensuring every interaction contributes to a seamless and high-performing product experience.

Available to hire

I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals. I’ve led brand redesigns and designed sophisticated SaaS interfaces and marketplaces, taking full ownership from initial research and prototyping to final delivery.

I’ve collaborated with multidisciplinary teams to modernize software, optimize usability, and implement accessible UI/UX strategies. I’m driven by the challenge of making complex technology feel human and intuitive, ensuring every interaction contributes to a seamless and high-performing product experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Design Consultant at AG3 Digital Company

January 1, 2024 - Present

Provided UX consulting to optimize user journeys and improve conversion rates. Applied best practices for visual and functional consistency across digital assets. Collaborated with stakeholders to align project requirements and user experiences.

UX/UI Designer at GroflexERP

April 30, 2024 - July 15, 2025

Designed accessible CRM SaaS interfaces, improving data clarity by 28%. Managed Design System for brand consistency across the platform. Conducted benchmarking and usability testing, raising efficiency by 23.5%.

Product Designer at Lemoney Way | Open Cashback

January 31, 2024 - July 15, 2025

Led the redesign and scalable Design System implementation for Open Cashback. Improved accessibility and reduced friction, boosting engagement by 27%. Decreased platform errors by 28% through iterative user-centered improvements.

Product Designer at Wefit | Azul Airlines

October 31, 2022 - July 15, 2025

Designed intuitive interfaces for crew apps, optimizing check-in and operations. Created detailed prototypes and documentation for seamless dev handoff. Helped reduce flight delays and improve team satisfaction via better usability.

UX/UI Designer at N2B | Smart Fit Gym

March 31, 2022 - July 15, 2025

Developed user-centered interfaces and prototypes for A/B testing in Smart Fit app. Enhanced usability and visual consistency based on user feedback. Increased user satisfaction and engagement through targeted UX improvements.

Usability Analyst at Ilegra | Thomson Reuters

July 31, 2021 - July 15, 2025

Led usability testing and analysis to identify interface improvement areas. Developed microinteractions, raising user satisfaction by 25%. Optimized design processes, improving related OKRs by 33.6%.

UI Designer at Edeal Digital Communication

January 31, 2021 - July 15, 2025

Created digital and print materials aligned with client brand identities. Designed intuitive UIs for landing pages and platforms, optimizing conversions. Strengthened visual identity and brand consistency across digital touchpoints.

Product Designer at AG 3 Digital Company

January 1, 2025 - Present

Led the brand redesign, increasing conversions and sales by 30%. Conducted periodic audits that generated up to 40% growth in new followers. Developed visual solutions, increasing campaign efficiency by 25%.

UX/UI Designer at Groflex ERP

February 1, 2024 - September 1, 2024

Product Designer at Lemon Ey Way / Open Cashback

January 1, 2023 - February 1, 2024

Led redesign and scalable Design System implementation for Open Cashback. Improved accessibility and reduced friction, increasing engagement by 32%. Decreased platform errors by 28% through iterative, user-centered improvements.

Product Designer at We Fit / Azul Airlines

February 1, 2022 - January 1, 2023

Designed intuitive interfaces for crew apps, optimizing check-in and operations. Created detailed prototyping and documentation for seamless dev handoff. Helped reduce flight delays and increase satisfaction by up to 40% after testing.

UX Designer at N2B / Smart Fit Gym

January 1, 2021 - December 1, 2021

Developed user-centered interfaces and prototypes for the Smart Fit app. Improved usability and visual consistency by 29%. Increased user satisfaction and engagement by 45% with UX improvements.

UI Designer at E deal Digital Communications

March 1, 2016 - January 1, 2020

Created digital and print materials that improved brand recognition by 38%. Designed intuitive UIs for landing pages achieving a 45% increase in conversions. Strengthened visual identity, driving a 42% growth in engagement.