WB

Wesley Bruce

Available to hire

I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals.

About

I have over eight years of experience in design, and I specialize in creating digital solutions that blend user needs with strategic business goals. I’ve led brand redesigns and designed sophisticated SaaS interfaces and marketplaces, taking full ownership from initial research and prototyping to final delivery.

I’ve collaborated with multidisciplinary teams to modernize software, optimize usability, and implement accessible UI/UX strategies. I’m driven by the challenge of making complex technology feel human and intuitive, ensuring every interaction contributes to a seamless and high-performing product experience.

  • 9 years' experience
  • Joined October 2024

Industry experience

  • Software & Internet
  • Financial Services
  • Transportation & Logistics
  • Retail
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Work experience· 13 roles

Product Designer · AG 3 Digital CompanyJan 2025 – Present · 1 yr 11 mos

Led the brand redesign, increasing conversions and sales by 30%. Conducted periodic audits that generated up to 40% growth in new followers. Developed visual solutions, increasing campaign efficiency by 25%.

UX/UI Designer · GroflexERPApr 2024 – Jul 2025 · 1 yr 4 mos

Designed accessible CRM SaaS interfaces, improving data clarity by 28%. Managed Design System for brand consistency across the platform. Conducted benchmarking and usability testing, raising efficiency by 23.5%.

UX/UI Designer · Groflex ERPFeb 2024 – Sep 2024 · 8 mos

Designed accessible CRM SaaS interfaces, improving data clarity by 28%. Managed Design System for brand consistency across the platform. Conducted benchmarking and usability testing, raising efficiency by 23.5%.

Product Designer · Lemoney Way | Open CashbackJan 2024 – Jul 2025 · 1 yr 7 mos
Design Consultant · AG3 Digital CompanyJan 2024 – Present · 2 yrs 11 mos
Product Designer · Lemon Ey Way / Open CashbackJan 2023 – Feb 2024 · 1 yr 2 mos
Product Designer · Wefit | Azul AirlinesOct 2022 – Jul 2025 · 2 yrs 10 mos
UX/UI Designer · N2B | Smart Fit GymMar 2022 – Jul 2025 · 3 yrs 5 mos

Education

Bachelor's · INAP, Brazil2012 – 2015
Associate Degree · INAP2012 – 2015
Associate Degree in Graphic Design · Estácio University2026

Certifications and awards· 12

Product Management, IBM2025
UX Design, Google2023
Generative AI, Google2023
Leadership & People Management, Udemy2023

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