Available to hire
I’m Elie Kabayiza, a social media and content specialist based in Kigali. I plan content calendars, write engaging captions, edit short-form video, and track results through clear monthly reporting. I’ve supported clients across microfinance, nonprofit work, events, and small businesses—always with a focus on growing awareness, engagement, and client acquisition.
I also bring a strong creative-and-analytical approach: using tools like Canva, CapCut, HubSpot, and Meta Business Suite, plus analytics from platforms such as Google Analytics, to turn ideas into consistent content systems. From freelancing to running Ubuhanga Hub events and handling digital marketing for AB Rwanda, I enjoy collaborating, communicating with communities, and improving performance using data and AI-assisted drafting.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
French
Advanced
Kinyarwanda
Fluent
Work Experience
Freelance Social Media Manager
January 1, 2026 - PresentPlanned a 3-month social media strategy for an optical retail client (KigalOptic), including monthly content themes and branded reporting in the client’s colours. Built a social media marketing proposal and auto-reply system for a tour company (Kibeho Tour Guides). Produced social media flyers and captions for a study abroad consultancy.
Founder & Strategy and Operations Lead at Ubuhanga Hub
January 1, 2026 - PresentRan social media, event promotion, and press outreach for two flagship events: INK & HEAL (June 2026) and Iwacu mu Mabara (September 2026). Co-founded a creative economy platform connecting young Rwandan poets, musicians, and visual artists with paid work.
Freelance Social Media Manager at Kigali
January 1, 2026 - PresentPlanned a 3-month social media strategy for an optical retail client (KigalOptic), including monthly content themes and branded reporting in the client’s colors. Built a social media marketing proposal and auto-reply system for a tour company (Kibeho Tour Guides). Produced social media flyers and captions for a study abroad consultancy.
Business Officer at Air Rwanda Business Office
April 1, 2025 - PresentManaged business operations while integrating technology solutions to streamline workflows. Developed data-driven reports to monitor project performance and support strategic decision-making. Coordinated multi-channel communications to improve stakeholder engagement across departments and ensure alignment on operational priorities.
Business Officer
April 1, 2025 - PresentManaged business operations while integrating technology solutions to streamline workflows. Developed data-driven reports to monitor project performance and support strategic decision-making. Coordinated multi-department communications to optimize stakeholder engagement across teams.
Business Officer at AB Rwanda
April 1, 2025 - PresentManaged business operations while integrating technology solutions to streamline workflows. Developed data-driven reports to monitor project performance and inform strategic decisions. Coordinated multi-channel communications, optimizing stakeholder engagement across departments.
Digital Marketing Intern at Airtel Rwanda
September 1, 2024 - December 1, 2024Assisted in planning and executing social media campaigns, creating platform-tailored content. Tested AI-assisted content workflows and monitored engagement metrics to improve reach. Supported marketing team with scheduling, platform analytics, and performance reporting.
IT Support Intern at Airtel Rwanda
January 1, 2024 - August 31, 2024Supported IT systems and contributed to digital marketing activity for a national telecom provider.
Digital Marketing Specialist & Business Officer at AB Rwanda (Microfinance)
January 1, 2024 - January 1, 2025Planned and posted social content and campaigns supporting client acquisition and retention for a microfinance institution. Managed client relations and digital marketing activities.
Education
Diploma in Information Technology at RP College of Musanze
January 11, 2030 - January 1, 2025Information Technology at RPC College of Musanze
January 1, 2025 - September 6, 2026Information Technology (ongoing) at RPC College of Musanze
January 1, 2025 - September 6, 2026MBA (in progress) at University of Rwanda, College of Business and Economics, Gikondo Campus
January 11, 2030 - October 8, 2026Information Technology at RP College of Musanze
January 11, 2030 - January 1, 2025MBA (in progress) - Information Technology at University of Rwanda, College of Business and Economics, Gikondo Campus
January 11, 2030 - October 8, 2026Information Technology at RP College of Musanze
January 11, 2030 - January 1, 2025Qualifications
SEO and Content (certificate - TESCO)
January 11, 2030 - September 6, 2026HubSpot Academy – Social Media Marketing
January 11, 2030 - October 8, 2026Udacity – Data Analysis Fundamentals
January 11, 2030 - October 8, 2026ALX – Virtual Assistant Program
January 11, 2030 - October 8, 2026HubSpot Academy – Social Media Marketing
January 11, 2030 - October 8, 2026Udacity – Data Analysis Fundamentals
January 11, 2030 - January 1, 2025ALX – Virtual Assistant Program
January 11, 2030 - October 8, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Telecommunications, Other, Non-Profit Organization, Financial Services, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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