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I have over 20 years of experience leading multidisciplinary teams to create award-winning digital products and services across health, government, and commercial sectors. I specialize in strategic, research-led design, transforming complex challenges into intuitive, scalable solutions that deliver clear business impacts and meet real user needs. With a pragmatic approach and deep expertise in systems thinking, I excel at navigating complex project streams, aligning stakeholders, and championing evidence-based design. I’m passionate about building high-performing teams, advancing design maturity, and delivering outcomes that balance business goals with user insights and technical feasibility.…I have over 20 years of experience leading multidisciplinary teams to create award-winning digital products and services across health, government, and commercial sectors. I specialize in strategic, research-led design, transforming complex challenges into intuitive, scalable solutions that deliver clear business impacts and meet real user needs. With a pragmatic approach and deep expertise in systems thinking, I excel at navigating complex project streams, aligning stakeholders, and championing evidence-based design. I’m passionate about building high-performing teams, advancing design maturity, and delivering outcomes that balance business goals with user insights and technical feasibility.

Joe Ortenzi

UX Designer, Product Designer, UI Designer, +2

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I have over 20 years of experience leading multidisciplinary teams to create award-winning digital products and services across health, government, and commercial sectors. I specialize in strategic, research-led design, transforming complex challenges into intuitive, scalable solutions that deliver clear business impacts and meet real user needs. With a pragmatic approach and deep expertise in systems thinking, I excel at navigating complex project streams, aligning stakeholders, and championing evidence-based design. I’m passionate about building high-performing teams, advancing design maturity, and delivering outcomes that balance business goals with user insights and technical feasibility.…I have over 20 years of experience leading multidisciplinary teams to create award-winning digital products and services across health, government, and commercial sectors. I specialize in strategic, research-led design, transforming complex challenges into intuitive, scalable solutions that deliver clear business impacts and meet real user needs. With a pragmatic approach and deep expertise in systems thinking, I excel at navigating complex project streams, aligning stakeholders, and championing evidence-based design. I’m passionate about building high-performing teams, advancing design maturity, and delivering outcomes that balance business goals with user insights and technical feasibility.

Available to hire

I have over 20 years of experience leading multidisciplinary teams to create award-winning digital products and services across health, government, and commercial sectors. I specialize in strategic, research-led design, transforming complex challenges into intuitive, scalable solutions that deliver clear business impacts and meet real user needs.

With a pragmatic approach and deep expertise in systems thinking, I excel at navigating complex project streams, aligning stakeholders, and championing evidence-based design. I’m passionate about building high-performing teams, advancing design maturity, and delivering outcomes that balance business goals with user insights and technical feasibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Principal Design Consultant at V2 AI

October 28, 2024 - July 17, 2025

Led end-to-end product design for multiple clients in regulated industries, owning the complete discovery-to-delivery workflow. Led the Experience Design practice across multiple client projects. Directed product strategy, journey mapping, UX requirements, wireframe workshops, and visual design delivery. Coordinated efforts between consultancy teams, client stakeholders, and external partners to align business goals and deliver outcomes. Conducted user research, defined requirements, and validated concepts through personas, stakeholders, and end users. Contributed to internal design maturity by refining tools, processes, and skill development across the consultancy.

Lead Experience Designer at ADHA

October 5, 2020 - February 29, 2024

Led the design and delivery of national digital health services, shaping UX strategy and managing cross-functional design teams for high-impact platforms. Directed experience design for My Health Record and related products, aligning user needs with national health objectives and regulatory constraints. Delivered the Good Design Award-winning my health gov app, achieving 150,000+ users with no formal marketing. Established the agency’s first user research centre, integrating iterative testing and research into product delivery. Led a team of 3–5 UX designers and coordinated efforts across 15+ designers including UI, service, and strategic practitioners. Managed complex relationships across internal teams, external consultancies, SMEs, and healthcare vendors to align delivery with stakeholder needs. Maintained oversight of product interdependencies across the My Health Record ecosystem, ensuring consistent and coherent user experiences.

Senior Experience Designer (Contract) at Beem It

November 4, 2019 - February 22, 2020

Led UX initiatives for feature development and optimisation in a fast-paced mobile payments environment. Led design for key product features from discovery through validation. Created and usability-tested interactive prototypes using Origami, Sketch, and Figma. Researched, implemented, and managed a new design system migration. Mapped detailed customer journeys to uncover pain points and inform design. Conducted structured A/B tests to validate hypotheses and improve engagement. Worked closely with product and engineering teams to maintain strategic alignment.

Lead Experience Designer at Arq Group

March 4, 2019 - November 29, 2019

Directed UX strategy and delivery for high-profile government and innovation programs, balancing user needs with business and technical feasibility. Led the System Design stream at IAG’s Firemark Labs, applying desirability/viability/feasibility frameworks to evaluate new product ideas. Directed the experience design for the Australian ETA app (awarded), aligning cross-functional teams and managing delivery timelines. Coached mid- and senior-level designers and served as practice lead for external visual designers. Managed stakeholder relationships and design delivery across multiple project streams. Conducted research, mapped journeys, and designed experiences across mobile, web, and service touchpoints.

Senior User Experience Architect at Objective Corporation Ltd

June 29, 2015 - March 31, 2017

Defined and delivered UX strategy across a suite of enterprise products, leading research and design practices within cross-functional teams. Led end-to-end experience design across four major products and an iOS app, from discovery to delivery. Conducted over 250 user engagements including interviews, contextual enquiries, workshops, and usability testing to inform design decisions. Created service blueprints, user journeys, personas, wireframes, and interactive prototypes. Built and maintained a robust pattern library addressing interaction standards and accessibility compliance. Mentored product managers, business analysts, and engineers in UX methods and design thinking. Oversaw creative delivery across internal and external teams including brand designers, UI designers, and agency partners. Presented design rationale and outcomes at customer-facing events and internal leadership forums.

Principal User Experience Consultant at wheelyweb

January 4, 2010 - June 30, 2015

Experienced in both Qualitative and Quantitative Testing and Research, with a long history of user-advocacy across digital platforms and customer services. User Experience, Interaction Design, Service Design and Strategy with a bias towards Inclusive Design and optimising the user journey for better engagement in line with business goals. Technical Director - Inspire Foundation Working with the Director of Digital to plan, scope and implement Inspire's digital services, working closely with the international senior management teams in Australia, Ireland and USA. I defined technology solutions for the organisation in collaboration with internal stakeholders and international affiliates. Information Architect - Amnesia Large dollops of UX-influenced Wireframing, several thick slices of User Persona-marinated Information Architecture, topped with a dash of Strategy. Clients included Carnival Cruises and Aussie Home Loans. Senior Producer - The White Agency Created the framework, process flow and strategic composition of a new department. Updated the current studio workflow to apply a range of User Experience tools to projects in mobile applications and client-facing workflows. Experience Designer Various Startups and Established Organisations Experience design for various organisations, from startups to large organisations, providing experience research, strategic direction, Interaction design, and customer led insight across products, applications and services. Accessibility Author - AccessIQ Working with the Editor and CEO of AccessIQ, I wrote two of the three Complete Guides to Web Accessibility, for Designers and Content Authors, and peer-reviewed the Guide for Developers. Lecturer - University of Technology, Sydney Lecture in Interface Design, Designing a usable interface - Mobile Usability User Experience Designer - FOX SPORTS Australia Conducting co-design workshops, implementing co-creation, testing, analysis and monitoring processes, leading the system overview, design and implementation of the multi-channel social interaction system. Experience Architect - The White Agency Specifically recruited to focus on a mobile application and corporate website for LION and several roll-outs for Toyota Financial Services, from end-to-end service design through to detailed wireframes and prototypes. Customer Experience Designer - IAG I conducted contextual enquiries, facilitated co-design and ideation workshops, built low-fi prototypes, planned testing scenarios, conducted user testing, analysis and proposal, affinity modelling, synthesis, presenting to stakeholders and review of business documents. Senior User Experience Designer - Fox Sports Research, design and testing of the next version of the Fox Sports website.