Available to hire
Hi, I’m Lindsay Lelivelt! I’m a seasoned senior copywriter and content strategist based in Minneapolis / Saint Paul. I specialize in turning complex, technical ideas into clear and compelling stories that resonate with audiences and build brand affinity. With a passion for storytelling and strategy, I collaborate closely with creative teams to develop engaging campaigns that exceed performance benchmarks.
I have experience across various industries including healthcare, financial services, and cybersecurity, and enjoy blending story with strategy to create impactful content.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Writer at Avalere Health
October 1, 2023 - October 31, 2023Worked as a Senior Writer, delivering high-quality written content geared towards healthcare and policy communications. Engaged in writing, editing, and supporting content development initiatives within a specialized health consulting environment.
Senior Copywriter at Modern Climate
October 1, 2023 - June 9, 2024Serving as a Senior Copywriter, contributing to the development of compelling copy and content related to climate initiatives and organizational communication. Responsibilities include crafting clear, persuasive messaging adapted to target audiences.
Senior Writer at Avalere Health
October 1, 2023 - October 31, 2023Senior writer role with a focus on healthcare content creation, supporting communications and marketing strategies for healthcare clients.
Senior Copywriter at Modern Climate
October 1, 2023 - June 6, 2024Senior copywriter responsible for crafting high-quality written content related to climate and environmental initiatives. Worked in Minneapolis, Minnesota, building messaging that supports company goals and audience engagement.
Senior Copywriter at Modern Climate
January 1, 2023 - June 30, 2024Lead and collaborate with the creative team to help determine conceptual campaign direction. Translate creative direction into engaging and effective copy concepts; exceeded performance benchmarks on paid social portion of national campaign with a 93% YoY increase in engagement. Develop in-depth content for online experiences and digital campaigns. Clients include Mosaic, Bailey, Medtronic, Rosecrance, Bachman’s, Expo 2031, Profishiency, Utepils, and more.
Senior Writer at StoneArch
June 1, 2021 - October 31, 2023Developed detailed written content for diverse clients, focusing on marketing and communications strategies. Edited and coordinated projects ensuring high editorial standards and strategic messaging alignment.
Senior Writer at StoneArch (Formerly StoneArch Creative)
June 1, 2021 - October 31, 2023Led writing projects and content creation for various clients, developing strategic and compelling copy to support brand messaging and marketing campaigns.
Senior Copywriter at Avalere Health (formerly StoneArch)
January 1, 2021 - January 1, 2023Specialized in taking dense, technical, and scientific content and making it accessible, clear, and fresh. Created original and compelling stories that go beyond product to achieve brand affinity and trust. Clients included 3M, Axogen, Anthem, Argenx, Avēsis, Coloplast, Gore, Smith + Nephew, UCB, UHG, and more.
Marketing Content Strategist at Silverline
March 1, 2019 - May 31, 2021Directed marketing content strategy including content creation, coordination, and curation to support brand initiatives and client engagement in the Greater Minneapolis-St. Paul Area.
Marketing Content Strategist at Silverline
March 1, 2019 - May 31, 2021Developed and executed content marketing strategies, coordinating content production and supporting brand communication across channels in the Minneapolis-St. Paul area.
Content Strategist at Silverline
January 1, 2019 - January 1, 2021Translated consumer data, leadership insights, and identified market trends into credible and compelling assets for marketing use. Planned, created, and distributed niche cross-channel content. Assessed engagement baselines and identified success metrics; implemented SEO and keyword best practices to increase brand awareness and generate leads across multiple platforms. Achieved organic growth in LinkedIn followers by 3,000+ and 4x blog subscription lift within one year.
Senior Copywriter at TCF Bank
June 1, 2017 - March 31, 2019Crafted compelling marketing and communication copy to enhance brand presence and customer engagement for TCF Bank in the Greater Minneapolis-St. Paul Area.
Senior Copywriter at TCF Bank
June 1, 2017 - March 31, 2019Created and edited marketing and communication copy for banking products and services, enhancing customer engagement through clear and effective messaging.
Senior Copywriter at TCF Bank
January 1, 2017 - January 1, 2019Lead writer supporting product launches, campaigns, promotions, and business activities for a national bank holding company with $22.1 billion+ in total assets. Concepted quarterly creative campaigns that launched across seven states and 321 branches. Collaborated with product owners, marketing leaders, and designers on internal and external initiatives; evolved copy to meet legal requirements while maintaining creative standards for brand identity.
Communications Manager at Bishop Fox
July 1, 2016 - June 30, 2017Led communications efforts enhancing content development, team collaboration, and external messaging in the San Francisco Bay Area.
Communications Manager at Bishop Fox
July 1, 2016 - June 30, 2017Managed communications and content strategy for cybersecurity firm, including writing, editing, and campaign coordination in the San Francisco Bay Area.
Communications Coordinator at Bishop Fox
September 1, 2015 - July 31, 2016Coordinated communications tasks including content editing and project support to maintain consistent messaging and strategy.
Communications Coordinator at Bishop Fox
September 1, 2015 - July 31, 2016Coordinated communications projects, supporting content creation and editorial efforts for cybersecurity communications.
Project Manager at Bishop Fox
February 1, 2013 - August 31, 2013Managed projects including timelines and team coordination supporting communications department.
Technical Editor at Bishop Fox
February 1, 2013 - September 30, 2015Edited technical content to ensure clarity, accuracy, and adherence to standards.
Project Manager at Bishop Fox
February 1, 2013 - August 31, 2013Oversaw project timelines and deliverables, coordinating cross-functional teams within cybersecurity projects.
Technical Editor at Bishop Fox
February 1, 2013 - September 30, 2015Edited technical content and managed documentation projects, ensuring clarity and quality for cybersecurity materials.
Communications Manager, Technical Editor at Bishop Fox
January 1, 2013 - January 1, 2017Contributing Editor to The Cybersecurity Style Guide. Developed a team of on-site and long-term contract employees; managed local editorial team to ensure on-time report delivery of 350+ external projects annually. Trained new hires (75+) on brand standards, templates, writing and editorial processes; Led writing development workshops for over 50 technical consultants. Proofed highly technical content from creation to completion for Fortune 500, 50, & 5 engagements.
Proofreader at Trusted Choice (Project CAP)
November 1, 2012 - January 31, 2013Performed detailed proofreading to ensure quality and accuracy of content.
Proofreader at Trusted Choice (Project CAP)
November 1, 2012 - January 31, 2013Proofread marketing and communication materials to ensure accuracy and adherence to style guides.
Visiting Handbuilding Ceramics Instructor at Arts Center of St. Peter
June 1, 2012 - June 30, 2012Conducted a ceramics workshop teaching handbuilding techniques to students during a short-term visit.
Managing Editor at Paper Darts Literary Magazine
May 1, 2012 - May 31, 2013Managed editorial processes, content selection, and publication operations for the literary magazine.
Managing Editor at Paper Darts Literary Magazine
May 1, 2012 - May 31, 2013Led editorial operations and content management for a literary magazine, overseeing manuscript selection and publication processes.
Copywriter Communications Specialist at Our World Shops, Inc.
January 1, 2012 - January 1, 2013Content creation, curation, and coordination focused on turning technical concepts into actionable insights and applying story to strategy.
Marketing Copywriter at Our World Shops, Inc
November 1, 2011 - November 30, 2012Created marketing copy to support outreach and engagement efforts.
Marketing Copywriter at Our World Shops, Inc
November 1, 2011 - November 30, 2012Developed marketing copy for product promotion and branding purposes, supporting company sales goals.
Contributing Editor at Twin Cities Runoff
August 1, 2011 - April 30, 2012Contributed editorial content and articles to a local publication, assisting with content creation and editing.
Strategic Marketing Specialist | Public Sector at UnitedHealthcare
May 1, 2011 - November 30, 2011Specialized in strategic marketing for the public sector, focusing on communication strategies and market analysis.
Strategic Marketing Specialist | Public Sector at UnitedHealthcare
May 1, 2011 - November 30, 2011Developed marketing strategies targeting public sector clients, supporting business growth through strategic communication.
Writer/Blogger at The Tangential
May 1, 2011 - December 31, 2012Produced blog posts and articles covering various topics, showcasing strong writing and storytelling skills.
Copywriter Communications Specialist at UnitedHealthcare
December 30, 2010 - December 30, 2011Content creation, curation, and coordination focused on turning technical concepts into actionable insights and applying story to strategy.
Layout Editor/Graphic Designer at Firethorne Literary Magazine
September 1, 2010 - May 31, 2011Designed layouts and covers for a college literary magazine, applying graphic design and editorial skills.
Editorial Intern at Minnesota Monthly
June 1, 2010 - August 31, 2010Supported editorial team with research and writing tasks during summer internship at a regional magazine.
Marketing and Communication Intern at Gustavus Adolphus College
January 1, 2010 - February 28, 2010Assisted with marketing communication projects as an intern, gaining practical experience in marketing and communications.
Editor-in-Chief, Features Editor, News Editor at The Gustavian Weekly
September 1, 2008 - May 31, 2011Led editorial team as Editor-in-Chief, managed features and news content, overseeing publication at Gustavus Adolphus College.
Education
B.A. at Gustavus Adolphus College
January 1, 2007 - December 31, 2011B.A. at Gustavus Adolphus College
January 1, 2007 - December 31, 2011BA at Gustavus Adolphus College
January 1, 2006 - December 31, 2010Qualifications
Excel Intro
January 11, 2030 - June 24, 2025Presenting Data and Information, Edward Tufte
January 1, 2015 - December 31, 2015Effective Leadership and Management: Understanding and Influencing the Dynamics of Organizations, UC Berkeley
January 1, 2015 - December 31, 2015Industry Experience
Media & Entertainment, Professional Services, Healthcare, Financial Services, Education, Software & Internet, Agriculture & Mining
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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