Available to hire
Social Media & Content professional with 10+ years of experience creating digital content across travel, food, hospitality, lifestyle, culture and books. Experienced in short-form video, content planning, copywriting, community management and organic audience growth across social platforms. I also have hands-on experience running an online retail business and a long-standing background in books and pop culture content. Active consumer of BookTok and Bookstagram content, with a good understanding of the trends, formats and community dynamics that engage book audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
French
Intermediate
Work Experience
Social Media & Content Executive at Wcontent (Freelance)
April 1, 2024 - October 1, 2026Managed an end-to-end content production pipeline for two Instagram accounts, from ideation and scriptwriting through publishing and performance analysis. Produced and edited social-first content including short-form videos, carousels, and static assets using Canva and CapCut. Developed audience-specific hooks, scripts, and content plans, increasing engagement from 0.6% to 5.28% in five months and growing a travel account from 0 to 3,000+ followers organically in under nine months. Coordinated influencer and content creator collaborations from outreach through delivery while using community and performance data to inform future content decisions.
Social Media Specialist at SODA Virtual
January 1, 2016 - January 1, 2021Managed social media accounts for clients across multiple sectors, including hospitality, entertainment, and healthcare. Developed content strategy and editorial calendars, tailoring formats and messaging to each brand and audience. Worked directly with clients to understand their communication needs and translate them into effective social media content.
Independent Content Creator at Who’s Thanny / Lorgastronomique
January 1, 2009 - PresentCreated short-form video, photography, and written content focused on travel, food, books, pop culture, and everyday experiences. Founded and grew Lorgastronomique, a restaurant and food discovery account, to 30,000+ organic followers. Previously ran a books and pop culture blog on WordPress, developing editorial partnerships with major publishers in Brazil. Managed content creation independently from concept and scripting through filming, editing, and publishing.
Founder at Dazzle Store Brazil
January 1, 2008 - January 1, 2011Founded a fan-to-fan online retail business and managed operations from product sourcing to fulfillment. Researched and negotiated with suppliers, placed orders, and managed stock. Processed customer orders and maintained relationships with a dedicated community of customers and fans.
Education
Bain Social Communication at Feder al University of Par aíba (UFPB)
January 11, 2030 - October 1, 2026MBA in Digital Marketing at Estácio
January 11, 2030 - October 1, 2026B.A in Social Communication at Federal University of Paraíba (UFPB)
January 11, 2030 - October 1, 2026MBA in Digital Marketing at Estácio
January 11, 2030 - October 1, 2026Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Retail, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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