I'm a creative UX/UI Designer with 10+ years developing innovative, approachable user experience frameworks for SaaS products. At Universal Business Team, I spearheaded UX/UI design, enhancing user engagement through intuitive app interfaces and responsive designs. I'm an expert in rapid wireframing and fostering a user-centric design culture, contributing to product strategy and usability improvements, and creating wholly new frameworks that feel familiar to ease user adoption.

Widianto Zhu

I'm a creative UX/UI Designer with 10+ years developing innovative, approachable user experience frameworks for SaaS products. At Universal Business Team, I spearheaded UX/UI design, enhancing user engagement through intuitive app interfaces and responsive designs. I'm an expert in rapid wireframing and fostering a user-centric design culture, contributing to product strategy and usability improvements, and creating wholly new frameworks that feel familiar to ease user adoption.

Available to hire

I’m a creative UX/UI Designer with 10+ years developing innovative, approachable user experience frameworks for SaaS products. At Universal Business Team, I spearheaded UX/UI design, enhancing user engagement through intuitive app interfaces and responsive designs. I’m an expert in rapid wireframing and fostering a user-centric design culture, contributing to product strategy and usability improvements, and creating wholly new frameworks that feel familiar to ease user adoption.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

UX/UI Designer at Universal Business Team
May 1, 2018 - Present
Collaborated with cross-functional teams including Product Owner, Business Analysts, UI Designer, Front-end Developers, and QA to deliver a cohesive, user-centric product. Conducted user research to identify pain points and opportunities, redesigning complex workflows into simpler, intuitive processes. Presented design concepts to executive leadership using Figma and FigJam to communicate rationale and advocate for user-centric approaches. Incorporated stakeholder feedback to tailor solutions meeting business requirements. Created high-fidelity prototypes and responsive designs; developed and maintained a scalable UI component library and design system. Led redesigns of legacy applications, managed multiple projects, mentored junior designers, and proposed new workflows to boost efficiency.
UX/UI Designer at BAMMS
January 1, 2017 - January 1, 2017
Collaborated with cross-functional teams to redesign a mobile app; conducted user research to identify pain points and opportunities; created high-fidelity prototypes; developed responsive designs; led redesigns of legacy web app; ensured design solutions met business needs and improved usability.
Lead Interior Designer at ADASZ Interior
January 1, 2014 - January 1, 2017
Conducted site visits; engaged with clients to understand needs; coordinated with lead architect, designers, workshop team, and clients to improve project coordination; presented proposals through 3D renderings and mood boards; produced cost estimates and coordinated with vendors; optimized workshop processes.

Education

Insights for Innovation at IDEO U
January 11, 2030 - January 23, 2026
Bachelor of Arts in Architecture at Tarumanegara University
January 11, 2030 - January 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment